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Yeong Sheng Tey,Elton Li,Johan Bruwer,Amin Mahir Abdullah,Jay Cummins,Alias Radam,Mohd Mansor Ismail,Suryani Darham 기술경영경제학회 2013 ASIAN JOURNAL OF TECHNOLOGY INNOVATION Vol.21 No.1
Individual farmers subjectively perceive the attributes of green agricultural innovations andtheir subsequent benefits. Qualifying this knowledge is important, but past efforts havelargely been unsystematic. This systematic study assesses the structure of perceivedattributes of sustainable agricultural practices. Through a survey of Malaysian vegetablefarmers, the results of confirmatory factor analysis indicate that the most robust structureconsists of four attributes. The four important attributes are relative advantage,compatibility, complexity and trialability. Among them, measures are required to link noneconomicbenefits to profitability to the attribute of relative advantage. Our work representsa guide to assist change agents to evaluate farmer perceptions at different locationssystematically. This structured method will help effectively to design and promotesustainable agriculture and other green agricultural innovations.