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Korean Clubs in the United Arab Emirates: Promoting Intercultural Competence of Female Emiratis
Robyn Albers,Hessa Rashed AlNuaimi 한국경영커뮤니케이션학회 2020 Business Communication Research and Practice Vol.3 No.1
Objectives:The significant impact that Hallyu (the “Korean Wave”) has recently been having on young female Emiratis can be seen in the recent trend of female Emirati university students joining Korean clubs to learn more about the culture. The women are first attracted to the culture by Korean pop music (K-pop) and Korean dramas (K-dramas) and then become more interested in learning about Korean culture and language. The purpose of this study is to show how a university Korean club and the Korean Cultural Center in the United Arab Emirates (UAE) provide the experiential perspectives necessary to gain intercultural competence and an appreciation for Korean culture. Methods:We surveyed 23 female Korean Club members in the UAE to understand why they are interested in Korean culture and analyzed the winning speech of the 2019 Korean speech contest to see if students had gained intercultural communication competence and an appreciation for Korean culture. Results:We found that Emirati females are initially drawn to Korean culture by Hallyu, specifically by Korean pop music and dramas. The students then become interested in learning the Korean language and other opportunities to learn more about Korea. Involvement in university Korean clubs helps students immerse themselves in Korean culture and language while living in the UAE. Conclusion:The strong interest in Korea coupled with Korean cultural experiences within the UAE is creating culturally competent students who are ready to join the workforce. Arab students capable of speaking Arabic, English, and Korean fluently with an understanding of Korean culture will benefit the on-going bilateral relations between the UAE and Korea.
Leslie Seawright,Robyn Albers,Susan Schanne 한국경영커뮤니케이션학회 2021 Business Communication Research and Practice Vol.4 No.1
Objectives:Cultural competence is a skill that is lauded and encouraged in today’s business communication programs and in industry. The problem becomes, how and when do instructors introduce students to meaningful intercultural exchanges that produce the skills and awareness students will need in the future. The instructors in this study wanted a low-cost, student-center program or assignment to introduce students to intercultural communication through actual practice. The project needed to help students become more culturally aware and culturally competent. Methods:The authors of this study paired their students for a virtual cross-cultural exchange for a period of 8 weeks. Students from the United States of America (USA) and the United Arab Emirates (UAE) spent several weeks corresponding via the text messaging application, WhatsApp, in order to learn more about the other’s culture and customs. Surveys intended to measure cultural awareness and cultural competence were taken by students prior to the start of the exchange and again at its conclusion. Results:The survey results show an increase in cultural awareness and cultural competence correlated to the cultural exchange project. Conclusions:Instructors can create low-cost, interactive opportunities for students to improve cultural awareness and competence through online conversations and cultural exchanges with students of various cultures in different locales and countries.
S. LERSPALUNGSANTI,A. ALBERS,S. OTT,T. DÜSER 한국자동차공학회 2015 International journal of automotive technology Vol.16 No.1
This article demontrates a systematic approach for human ride comfort objectification. The main objective is to integrate the prediction of the subjective comfort evaluation into the concept phase of product development process. By means of the human sensation model based on the Artificial Neural Networks (ANN), the subjectively sensed convenience of each passenger is estimated. In this paper, two examples of the implementation of the proposed methods are discussed. The first example represents an investigation of comfort-relevant design parameters of the drive train, such as the friction coefficient gradient of the clutch friction pair, the mass of inertia and the damping of the dual mass flywheel. The consequent vibrational properties and the subjective assessments during the start-up situation are predicted. The second example considers the determination of gear rattle tendency of a 5-speed manual transmission. To predict the gear rattle presence and to evaluate the resulted annoying level, the ANN-based models representing the NVH experts are elaborated. As a result, a good correlation of the subjective ratings and the predicted evaluations is attained. Consequently, the proposed method can be effectively applied to compare different gearbox solutions for new product concept. Hence, the development time and costs might be significantly reduced.