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광고 메세지에 의한 상표이미지 변화와 광고 수용도, 유행몰입, 동조성과의 관계 연구
이윤원,김인숙 慶熙大學校 1993 論文集 Vol.22 No.-
This Study was conducted to examine the relationship between the socio-psychological variables of clothing behavior and marketing variables and to help draw and effective marketing strategy through the research of brand image change by advertising messages for baby-wear brands. The subjects were assigned to a pretest-posttest experiments group only design. Advertisements for two brands were used as the treatment. Data analysis was processed with SPSS: the utilized programs were Cronbach´s α, Factor Analysis, ANOVA, DMR test, paired t-test, and pearson´s correlation coefficient. The hypotheses established for this study were: 1) There are significant differences between the pre-brand-advertising image scores and the post-brand-advertising image scores. 2) There are significant differences among the scores of the advertising effect according to the levels of advertising receptivity, fashion involvement and conformity. 3) There are significant differences among the scores of advertising receptivity fashion involvement and conformity accovding to the levels of demographic variables. 4) There are significant correlations among the research variables(advertising receptivity, fashion involvement, conformity). The results of the empirical analysis were: Hypothesis 1) was accepted. 2) was partially accepted. 3) was partially accepted. 4) was partially accepted.
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이윤원,장창익,홍재범 한국수산경영학회 2007 추계학술발표회 Vol.2007 No.-
The objectives of this paper are to identify the causes of the corporate distress and to develop a distress prediction model with the financial information in fishery industry. In this study, the corporate distress is defined as economic failure and technical insolvency. Economic failure occurs by reduction, shut-down, or change of the business and technical insolvency results from failure to pay the financial debt of companies. The 33 distressed firms from 1991 to 2003 were composed by 14 economic failure companies, 15 technical insolvency companies. 4 companies applied to the both cases. The analysis of distress prediction of fishery companies were accomplished according to the distress definition. The analysis was carried out as two steps. The first step was the univariate analysis, which was used for checking the prediction power of individual financial variable. The t-test is used to identify the differences in financial variables between the distressed group and the non-distressed group. The second step was to develop distress prediction model with logistic regression. The variables showed the significant difference in univariate analysis were selected as the prediction variables. The financial ratios, used in the logistic regression model, were selected by backward elimination method. To test stability of the distress prediction model, the whole sample was divided as three sub-samples, period l(1990~1993), period 2(1994~1997), period 3(1998~2002). The final model built from whole sample appled each three sub-samples. The results of the logistic analysis were as follows. the growth, profitability, stability ratios showed the significant effect on the distress. the some different result was found in the sub-sample (economic failure and technical insolvency). The growth and the profitability were important to predict the economic failure. The profitability and the activity were important to predict technical insolvency. It means that profitability is the really important factor to the fishery companies.
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The BFK-gluing formula for zeta-determinants and the value of relative zeta functions at zero
이윤원 대한수학회 2008 대한수학회지 Vol.45 No.5
The purpose of this paper is to discuss the constant term appearing in the BFK-gluing formula for the zeta-determinants of Laplacians on a complete Riemannian manifold when the warped product metric is given on a collar neighborhood of a cutting compact hypersurface. If the dimension of a hypersurface is odd, generally this constant is known to be zero. In this paper we describe this constant by using the heat kernel asymptotics and compute it explicitly when the dimension of a hypersurface is 2 and 4. As a byproduct we obtain some results for the value of relative zeta functions at s = 0. The purpose of this paper is to discuss the constant term appearing in the BFK-gluing formula for the zeta-determinants of Laplacians on a complete Riemannian manifold when the warped product metric is given on a collar neighborhood of a cutting compact hypersurface. If the dimension of a hypersurface is odd, generally this constant is known to be zero. In this paper we describe this constant by using the heat kernel asymptotics and compute it explicitly when the dimension of a hypersurface is 2 and 4. As a byproduct we obtain some results for the value of relative zeta functions at s = 0.
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李敏淳,李允源 中部大學校 農業生命資源科學硏究所 1998 農業生命資源科學硏究論文集 Vol.6 No.-
微小 群落의 생태적 천이 과정을 규명하고자 충청남도 금산군과 논산군 사이에 위치한 수락계곡의 삼림식생을 選定하여 생활형과 식생구성을 조사한 바 그 결과는 다음과 같다. 조사지의 식물은 溪谷 群落에서는 84종류, 斜面 群落에서는 55종류이며, 稜線 群落에서는 11 종류로 나타났다. 상대중요치(RIV)순위는 溪谷 群落에서 갈참나무(29.57), 소나무(28.35), 산벚나무(28.08), 굴피나무(27.74), 느티나무(27.13) 순이었고, 斜面 群落에서는 신갈나무(32.36), 갈참나무(19.27) 순이였으며, 稜線 群落에서는 신갈나무(168.28), 철쭉나무(50.61), 조릿대(23.01) 순이었다. 군각간의 유사도 계수는 계곡군락과 능선군락이 0.14로 매우 낮은 값을 나타났으나 생활형은 3군락 모두 M-D_4-R_5-e형으로 같이 나타났다. This study was carried out to analyze the life form and micro ecological characteristics of forest community in Surak valley. The results obtained were summarized as follows : The number of vascular plant species of valley community, slope community and ridge community in studied area consist of 84, 55, 11 species, respectively. In the valley community, the relative importance value(R.I.V.) for quercus aliena was the highest, Quercus variabilis was the highest in the slope community, and was the highest Quercus mongolica in the ridge community. The community quotient of similarity in investigated area showed the highest 0.58 between valley community and slope community. As a results of comparative analysis of the life form in studied area could be classified M-D_4-R_5-e form.
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이윤원,Lee, Yun-Won 대한석유협회 1994 석유와 에너지 Vol.1994 No.5
에너지는 산업의 국제경쟁력 측면에서 대단히 중요한 요소임에 틀림이 없고, 앞으로 시간이 경과할수록 그러한 경향은 더욱 증대될 것이다.
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