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항공사 매출에 영향을 미치는 요인과 매출과의 관계 분석
황명선(Myung Sun Hwang) 한국항공대학교 경영연구소 2011 산업과 경영 Vol.18 No.1
In this rapidly changing market environment, airline companies find necessary the strategic moves for efficient management through raising their competitiveness and achieving better profit. Therefore, this report aims to measure the factors that affect the sales volume of airline companies and reflect them on their strategy. References were obtained from present condition of business achievements presented by IATA in 2008.
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여행상품 구매조건의 선호가치에 따른 최적 여행상품 가격설계 연구
황명선(Myung Sun Hwang),김수영(Su Young Kim),윤문길(Moon Gil Yoon) 한국경영과학회 2014 經營 科學 Vol.31 No.1
Tour products have been recognized as a perishable asset. For tour operation companies (TOCs), improving profitability is a core decision problem for their business. Since package tour products, typical products of TOCs, are perishable after the tour was departed, TOCs have been tried to increase their sales before the departure date with various marketing strategies including price discounts. The pricing problem for perishable assets have been studied in Revenue Management for a long time. However, it is hard to find a research on pricing decisions for tour products. In this paper, we focus on a pricing problem for tour products. In particular, we will consider the pricing scheme with customer preference values on purchasing conditions. With conjoint analysis, we can use the part-worth value as a preference value for each level of purchasing conditions. To construct various discount prices, we use an enumeration method and suggest a mathematical optimization model. With experimental analysis for a sample tour package, we will show that our pricing process is very helpful for designing customer-oriented pricing decision.
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항공사 매출에 영향을 미치는 요인과 매출과의 관계 분석
황명선 ( Myung Sun Hwang ) 한국항공대학교 경영연구소 2011 경영연구 Vol.18 No.1
In this rapidly changing market environment, airline companies find necessary the strategic moves for efficient management through raising their competitiveness and achieving better profit. Therefore, this report aims to measure the factors that affect the sales volume of airline companies and reflect them on their strategy. References were obtained from present condition of business achievements presented by IATA in 2008.
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윤문길 ( Moon Gil Yoon ),황명선 ( Myung Sun Hwang ),박학진 ( Hak Jin Park ) 한국항공경영학회 2010 한국항공경영학회 추계학술대회 Vol.2010 No.-
Revenue management problems originated in the 1970`s in the context of the airline industry have been successfully introduced in airline industries. It has started on the capacity control by booking classes for available seats, and has been recognized as a powerful tool to maximize the total revenue. Changing customer behavior and airline market environments, however, has required a new mechanism for improving the revenue. Dynamic pricing is one of innovative tools which is to adjust prices according to the market status. In this paper, we consider a dynamic pricing problem for discrete time horizon. Given the price set for each time, we suggest a mixed Integer Programming model to solve our problem efficiently. Our model can be expanded to other comprehensive problems.
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윤문길 ( Moon Gil Yoon ),황명선 ( Myung Sun Hwang ),박광식 ( Kwang Sik Park ) 한국항공경영학회 2014 한국항공경영학회지 Vol.12 No.2
여행상품은 출발시점 이후에 가치가 소멸되는 소멸성 자산으로 불확실한 수요발생에 대한 체계적인 가격 및 수요관리가 절실히 요구된다. 소멸성 자산에 대한 가격설계 문제는 수익경영 연구 분야에서 많은 연구가 수행되어 왔으나, 여행상품에 대한 연구는 매우 제한적이었다. 본 연구에서는 여행상품을 구성하는 주요 공급원인 항공사의 좌석과 호텔의 객실에 대한 공급제약이 주어진 환경에서 불확실한 시장수요를 고려한 여행상품의 가격결정과 자원할당 문제를 다룬다. 본 연구에서는 여행상품의 공급제약 특성과, 고객의 해지, 일정변경, 가격정책의 변화 등을 반영하여 가격결정과 자원할당이 가능한 통합 최적화 모형을 개발한다. 모의실험 결과 본 연구에서 제시한 모형이 여행사 현장에서 효과적으로 적용될 수 있음을 확인하였다. 그러나 시장수요의 변동, 고객들의 주관적 선호도 등을 고려하여 다양한 할인가격을 결정할 수 있는 연구로 확장되어야 하고, 동적 최적가격결정 모형으로 확장될 필요가 있다. 이 같은 확장 연구에 본 연구가 효과적으로 활용될 것이다. Since tour products has been recognized as a perishable asset which has no values after the service is offered, it need to manage pricing and demand control schemes efficiently for maximizing the total revenue under uncertain demand. Pricing and capacity assignment problems have been studied as a revenue management problem in airlines and hotel industries. However, there are few researches on Revenue Management problems in the area of tourism industry. In this paper, we concentrate on pricing and capacity assignment problem for tour products to maximize the total revenue. In particular, we will focus on the air-inclusive package tour products using airlines as transport mode. The problem can be modeled as a stochastic programming problem. Applying the linear approximation technique and given the price set for each time, we suggest a mixed Integer Programming model to solve our problem efficiently. With some computational results, we can find our model makes good pricing decision and capacity control for tour companies, and can be expanded to other comprehensive problems.
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