Influencing Factors of SME Export Performance: Focusing on the Mediating Effect of Utilizing B2B Cross-Border E-Commerce Platforms

현화정,김창봉,정경욱 한국무역학회 2024 Journal of Korea trade Vol.28 No.2

Purpose – The purpose of this study is to identify factors that influence the export performance of small and medium-sized enterprises (SMEs). It primarily seeks to elucidate the mediating role played by business-to-business (B2B) cross-border e-commerce (CBEC). Design/Methodology – Following prior scholarly investigations, measurement factors influencing the export performance of SMEs through B2B CBEC were identified. Hypothesis testing was executed by structural equation modeling using Smart PLS 4.0 statistical software. Findings – This investigation demonstrated that the information and communication technologies (ICT) infrastructure and collaborative partnerships within supply chain management (SCM) significantly influence the export performance of SMEs. Furthermore, B2B CBEC was examined in terms of scalability, compatibility, and usability. As a result, it was found to play a mediating role in the impact of ICT infrastructure and SCM partnerships on export performance. Originality/value – This research highlights the crucial role of various factors in the establishment of a CBEC platform by SMEs. Specifically, the study emphasizes the importance of ICT infrastructures and SCM partnerships as pivotal elements affecting the export performance of SMEs. Furthermore, this study investigates the interplay between CBEC platforms and the inf luence of ICT infrastructure and SCM partnerships on SMEs’ export performance, with particular focus on factors such as scalability, compatibility, and usability. It underscores the capability of these platforms to effectively address challenges related to language barriers, ICT, order management, and logistics. Consequently, SMEs can attain efficient transaction performance without necessitating substantial additional resource investment.

수출업무의 디지털 전환이 수출성과에 미치는 영향에 관한 연구: B2B 글로벌 전자상거래 플랫폼 활용을 중심으로

현화정 한국국제상학회 2024 國際商學 Vol.39 No.1

최근 B2B 글로벌 전자상거래 플랫폼 등을 통한 디지털 기반 수출업무는 협력업체 선정부터 제품 및 서비스 홍보, 주문관리와 공급 및 역물류까지 전 부문에 대해 지원하고 있다. 본 연구의 목적은 디지털 전환 관점에서 B2B 글로벌 전자상거래 플랫폼의 활용이 수출거래의 과정과 성과에 미치는 영향을 파악하고자 하였다. 실증분석 자료 구축을 위해서는 설문지를 구성하고 한국무역협회, 대한상공회의소 등의 회원사 리스트와 아마존 글로벌 셀링, 알리바바 등에서 활동하는 국내 수출기업들을 대상으로 배포하였으며, 설문기간은 약 7개월이다. 불성실하거나 부적절한 설문을 제외한 최종 291부의 설문자료를 활용하였으며, 통계패키지 SPSS ver. 28.0과 Process Macro ver. 4.2를 활용하여 병렬매개효과 검정을 시행하였다. 본 연구의 결과는 다음과 같다. 첫째, B2B 수출업무에 관한 디지털 전환은 공급체인 민첩성과 상호업무 호환성, 수익지향 협력성을 증대시키는 것으로 나타났다. 둘째, B2B 수출업무에 관한 디지털 전환은 수출성과에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, B2B 수출업무에 관한 디지털 전환은 공급체인 민첩성을 바탕으로 수출성과에 긍정적인 영향을 줄 수 있으나 상호업무 호환성과 수익지향 협력성은 수출성과에 유의한 영향을 미치지 못하는 것으로 나타났다. Purpose : The purpose of this study was to understand the impact of utilizing B2B global e-commerce platforms on the process and performance of export transactions from the perspective of digital transformation. Research design, data and methodology : A total of 2,200 questionnaires were distributed, 348 questionnaires were returned, and the final 291 questionnaires were utilized after excluding the dishonest or inappropriate questionnaires. The statistical package SPSS ver. 28.0 and Process Macro ver. 4.2 were used to conduct the empirical analysis of the parallel mediation effect model. Results : First, digital transformation in B2B export business is found to increase supply chain agility, interoperability, and profit-oriented cooperation. Second, digital transformation in B2B export business has a positive effect on export performance. Third, digital transformation in B2B exporting can have a positive impact on export performance based on supply chain agility, but interoperability and profit-oriented collaboration do not have a significant impact on export performance. Conclusions : As B2B global e-commerce is expected to continue to grow in line with the recent digital transformation of export business, it is necessary for companies that fulfill export business to identify the characteristics of platforms and build relevant business strategies.

정형거래조건의 전략적 활용에 미치는 영향요인: F 그룹과 C 그룹 조건의 비교를 중심으로

현화정 한국무역학회 2024 貿易學會誌 Vol.49 No.2

한국무역협회는 물류 통제가능성이 높은 거래조건을 선택하는 것이 무역계약 시 유리하다고 하였다. 그러나 중소수출기업은 낮은 시장경쟁력으로 인해 정형거래조건의 일방적인 결정이 어려운데, 이에 본연구는 중소수출기업의 정형거래조건 결정에 영향을 미치는 요인을 F 그룹과 C 그룹 조건의 비교를중심으로 실증분석 및 제시하고자 하였다. 이를 위해 본 연구는 한국무역협회, 대한무역투자진흥공사 등의 회원사 리스트를 기반으로 설문을수집하여 실증분석을 시행하였다. 실증분석 결과, 물류환경위험이 있는 경우 C 그룹에 비해 F 그룹조건을 결정할 가능성이 높게 나타났고 정형거래조건을 전략적으로 활용하고자 하는 경우 F 그룹 조건에비해 C 그룹 조건 결정할 가능성이 높은 것으로 나타났다. 더불어 본 연구는 다중회귀분석을 통하여중소수출기업이 시장열위로 인하여 정형거래조건을 전략적으로 활용하고자 하는 것을 실증적으로제시하였다 According to the Korea International Trade Association, it is advantageous to choose trade terms with high logistics control. However, it is difficult for small and medium-sized exporters to utilize trade terms and conditions due to their low market competitiveness. Therefore, this study aims to present the factors that influence the decision of small and medium-sized exporters on standard terms and conditions through an empirical comparison of Group F and C terms. To this end, this study conducted an empirical analysis by collecting questionnaires based on the lists of member companies of the Korea International Trade Association and Korea Trade-Investment Promotion Agency. The results of the empirical analysis show that if there is a logistics environment risk, it is more likely to decide on Group F terms compared to Group C, and if there is a desire to strategically utilize the terms of trade, it is more likely to decide on Group C terms compared to Group F terms. In addition, through multiple regression analysis, this study empirically suggests that small and medium-sized exporters are more likely to strategically utilize standard terms of trade due to market disadvantages.

우리나라 중소 수출제조기업의 서비스 품질요인이 B2B 글로벌 전자상거래 활용성과에 미치는 영향 연구

김창봉,현화정 한국무역학회 2022 貿易學會誌 Vol.47 No.2

This study aims to analyze the effect of service quality on e-commerce utilization performance in B2B market. Measurement factors derived from the survey were examined, and whether they had a positive effect on the performance of e-commerce utilizing was examined. The survey period was conducted on the Likert-5 score scale for about four months from November 2021 to February 2022, and 2,200 copies were distributed online and offline, and a total of 268 copies were used for empirical analysis. The moderating effect of the research methodology was analyzed by using multiple regression analysis and PROCESS MACRO. Three factors of service quality were secured and the influence relationship on e-commerce utilization performance was derived. Study results were as follows. First, interaction, logistics and economics have a positive effect on the level of e-commerce utilization. It means SMEs can increase the level of use of e-commerce as they produce and deliver goods with high economic contribution from the perspective of foreign companies, accuracy of goods transportation services, and purchasing companies. Second, It was confirmed that the effect of service quality on the utilization performance of e-commerce varies depending on the degree of corporate image. Therefore, it will be important to plan a management strategy first to improve service quality in order to increase e-commerce activities.

수출기업의 AEO 관리역량이 AEO 재공인 의향에 미치는 영향에 관한 연구

최창범,현화정,정경욱,황재은 한국관세학회 2022 한국관세학회 학술대회 Vol.2022 No.11

우리나라 수출입 제조기업의 내부 및 외부 원산지관리 수준이 원산지 검증성과에 미치는 영향 연구: 제품의 특성에 따른 조절효과

김창봉,현화정,이동준,유신동 한국관세학회 2022 한국관세학회 학술대회 Vol.2022 No.5

중국 수출기업 역물류관리능력이 수출성과에 미치는 영향: 글로벌 전자상거래 경험의 조절효과

최창범,임정,현화정,이윤선 한국산업경제학회 2023 한국산업경제학회 정기학술발표대회 논문집 Vol.2023 No.12

4IR시대 스마트팩토리의 ICT역량이 기업성과에 미치는 영향 연구

최창범,이윤선,현화정,오유진,양혜정 한국EA학회 2023 한국EA학회 학술발표논문집 Vol.2023 No.11

콜드체인 화주기업의 3PL 서비스 만족도와 관계지속성에 관한 연구

김창봉,이희빈,현화정,오유진,한예은 한국산업경제학회 2023 한국산업경제학회 정기학술발표대회 논문집 Vol.2023 No.6

A Study on Determining Trade Terms for Logistics Efficiency in the Era of Logistics 4.0: Moderated Mediating Effect of Added Value of Traded Goods

김창봉,정경욱,현화정 한국무역학회 2023 Journal of Korea trade Vol.27 No.4

Purpose – The purpose of this paper is to study how flexibility and mutuality in determining trade terms impact logistics efficiency in the context of relational theory. Additionally, the effect of relational contracts on logistical efficiency relative to the value of the goods being traded is investigated. Design/methodology – According to the relational contract theory, we developed 17 factors utilizing a 7-point Likert scale to measure variables related to flexibility, mutuality, logistics efficiency, and the added value of goods. The survey occurred over four months, and was distributed directly, and via email, phone, and online Google surveys. A total of 403 surveys were collected out of 1,800 distributed, and 380 were analyzed. The principal respondents were import/export companies and members of the Korea International Trade Association and the Korea Small and Medium Business Export-Import Association. The collected data were analyzed using frequency analysis, exploratory factor analysis, and correlation analysis using SPSS ver. 26.0 statistical software, and hypothesis test results were derived using Process Macro ver. 3.5. Findings – This study provides evidence that negotiation flexibility for trade terms affects the efficiency of the logistics process, and the mutuality of such arrangements is shown to be associated with the flexibility and efficiency of logistics processes. Additionally, it has been established that companies whose trade goods possess a low degree of added value may experience increased efficiency in logistics operations if they agree to trade terms that are both flexible and mutually beneficial with their counterparts. Originality/value – This study suggests that in an environment of rapidly shifting global logistics and unpredictable related costs, trade companies may be able to improve logistics efficiency by establishing flexible, mutually beneficial trade terms when entering into contracts. Furthermore, it is suggested that companies dealing in low-value-added products may improve the logistical performance of approaching trade from a perspective of relational contracts.