인터넷 서비스의 시장구조 변화분석

허희영(Hee Young Hurr) 한국항공대학교 경영연구소 1998 산업과 경영 Vol.5 No.1

CVM을 이용한 달 탐사의 경제적 가치 분석

허희영 ( Hee Young Hurr ),이의경 ( Eui Kyung Lee ),김인주 ( In Joo Kim ) 한국항공경영학회 2014 한국항공경영학회지 Vol.12 No.3

Korea’s lunar exploration project(KLEP) will be proceeded until the year of 2020. The project will make its way into the entrance of substantial space developing country with the tasks of long-term period of project, huge amount of investment, high standard of combined technology. This paper is previously intended to study the presumed economic value of the project which will invest about 735.7 billion korean won(KRW). The result of study using CVM estimated approximately 2,748 billion won of economic value, The applied CVM is often applied to decide economical efficiency of national project. Also, the opinion survey of study made sure that the project is receiving strong public support. The result of this analysis shows there are more or less differences from the cost benefit(B/C) analysis or I/O analysis, but it has been proved that the significant decision making of national property project is essential.

배당 수익률의 산업효과에 대한 국제 비교 연구

허희영(Hee Young Hurr),방승욱(Seung Wook Bang),강호정(Ho Jung Kang) 한국항공대학교 경영연구소 2000 산업과 경영 Vol.7 No.2

정보통신사업의 새로운 원가회계 시스템

허희영(Hee Young Hurr) 한국항공대학교 경영연구소 1995 산업과 경영 Vol.2 No.1

고객욕구의 변화에 대응한 항공운송 시장의 세분화 전략

허희영(Hee Young Hurr) 한국항공대학교 경영연구소 1995 산업과 경영 Vol.2 No.1

우리나라 증권시장의 내부자거래 현황분석

허희영(Hee Young Hurr),이영수(Young Soo Lee) 한국항공대학교 경영연구소 1996 산업과 경영 Vol.3 No.1

FAA와 EASA의 MRO 조직인증제도에 대한 비교연구

김종복,이진,허희영,Kim, Jo-Bok,Lee, Jin,Hurr, Hee-young 한국항공운항학회 2017 한국항공운항학회지 Vol.25 No.3

In order to advance into the MRO industry, the Aviation maintenance organization with suitable for the standards for personnel, facilities and operations should be first approved by FAA and EASA. The purpose of study is designed to arrange the standards required for personnel, facility, operation rule for approval of Repair Station maintenance organizations certified by FAA PART 145 of the US Federal Aviation Regulation. Also to consider the following differences through the comparative analysis with domestic AMO certification of the information in the Management, Maintenance Process, and Quality System for approval of maintenance organization authorized, the additional EASA PART 145. As a comparative analysis on maintenance organization certification in the country between FAA and EASA, this study could show us that domestic maintenance organization, certified manual contents are used by applying just many of the FAA system. And we could know that as part of the EASA maintenance organization certification process, airmen personnel were relatively systematically segmented and controlled. For domestic maintenance organization certification, operational as policy implications we would like to present policy implications such as the implication of rating system of Aviation Mechanic License like EASA, the financial support of the training center to resolve the shortage of the FAA or EASA license holders, operational organization as "CAMO" for systematic aviation mechanic certified system should be required, continued construction of hangar or MRO for airworthiness repair under Governmental support, and varied application of DER system from FAA accordingly.

CSV와 CSR간의 진정성과 정당성 지각 비교

유문주(Yoo, Moon Ju),허희영(Hurr, Heeyoung),이성근(Yi, Seong Keun) 한국문화산업학회 2016 문화산업연구 Vol.16 No.4

CSV는 처음부터 기업의 가치를 염두에 두고 시작된 만큼 재무적 성과에 상관없이 CSV에 대해 소비자들은 기업의 CSV 활동의 진정성과 정당성을 지각해야만 기업과 기업이 생산하는 제품에 대해 우호적인 태도를 가질 수 있을 것이다. 만약 소비자들이 기업이 창출하는 두 개의 가치적 결과, 즉, 사회적 가치와 기업적 가치간의 관계를 의심하지 않고(진정성의 지각), 나아가 정당하다고 생각한다면 CSV의 활동은 소비자들에게 긍정적인 태도를 형성하게 할 것이다. 따라서 진정성 지각과 정당성 지각은 그러한 태도적 요소에 영향을 주는 중요한 변수들이다. 이 연구는 CSV가 CSR를 대체할 수 있다는 선행연구자들의 제안에 근거하여, CSR의 효과에 영향을 주는 중요한 변수 중 진정성과 정당성에서 어떻게 영향을 주는가를 CSR과 비교를 통하여 실증적으로 분석하였다. 분석결과, CSV는 CSR에 비해 진정성 지각이 높은 것으로 나타났으며, 정당성 측면에서는 실용적 정당성이 높은 것으로 나타났다. 실증연구의 전략적 의미를 도출해보면 CSV는 CSR에 비해 기업에 대한 태도에 긍정적인 영향을 주는 진정성 지각과 정당성 지각에 더 많은 영향을 주는 것으로 나타나 CSV가 CSR에 비해 기업의 사회활동에 더 효과적이라는 것을 발견할 수 있었다. 그러나 정당성의 다른 측면인 도덕적(윤리적) 정당성 측면에서는 CSV가 CSR에 비해 낮은 것으로 나타나 CSV에 대한 본격적인 평가는 CSV활동이 보다 보편화되는 시기에는 다른 결과를 보일 수도 있을 것으로 보인다. Recently, the concept of creating shared value(CSR) has been treated as a important tool to analyze the level of being societalized. Compared to the corporate social responsibility(CSR), CSV is much more suitable to basic spirit of the capitalismfromthe point of view which it seeks the value of the company and the value of the society simultaneously. For that reason, the concept creator Porter and Kramer(2011) started their paper with tha phrase “Capitalist systemus under siege...”.When companies seek tomaximize their revenue and profit, the society will givemuch pressure to the company. So, seeking the company value and society value simultaneously will be exit to the pressure and will gain high appraisal from the society. The advantage of the CSV lies in the clarity of the reason of the business activity. The disadvantage of CSR is obscurity of their activity which means donation or sharing of the profit from the point of the capitalist. The companies have various stakeholders such as shareholders, investors, and so forth. Sometimes CSR activities can not satisfy the needs of stakeholders. However, CSV can satisfy most of the stakeholders such as shareholders, investors, government, community and so forth. In spite of themuch advantages of CSV, people doubts themotive of CSV like CSR. Really can CSV acquire the goal of society and the goal of the company simultaneously as expected? So the perception of authenticity and legitimacy is very important. when people perceive high level of authenticity and legitimacy, CSV can have a positive effect on the company evaluation. Otherwise, the effect of CSVwill end shortly. Based on those ideas, I analysed the perception of authenticity and legitimacy from the comparative point of view with CSR. The results of analysis showed that subjects perceived higher levels of authenticity and pragmatic legitimacy in CSV, compared to CSR. But they perceived higher levels of moral legitimacy in CSR than CSV as expected. And like pre-studies, capability of the company did a moderating role in the perception of authenticity. Fromthis study, I can draw a clear conclusion that CSV is better social activity than CSR fromauthenticity and pragmatic legitimacy. Also I can infer fromthe research conclusion that CSV ismore effective in building affirmative attitude toward the company. The limitation of this study lies in the familiarity of CSV concept. I operated the concept of CSV with article of newspaper. I wonder that subjects are familiar with the company’s social activities and they have enough ability to evaluate them.When CSV concept get to be discussed much more sufficiently to the people, what will happen to the study? CSV는 처음부터 기업의 가치를 염두에 두고 시작된 만큼 재무적 성과에 상관없이 CSV에 대해 소비자들은 기업의 CSV 활동의 진정성과 정당성을 지각해야만 기업과 기업이 생산하는 제품에 대해 우호적인 태도를 가질 수 있을 것이다. 만약 소비자들이 기업이 창출하는 두 개의 가치적 결과, 즉, 사회적 가치와 기업적 가치간의 관계를 의심하지 않고(진정성의 지각), 나아가 정당하다고 생각한다면 CSV의 활동은 소비자들에게 긍정적인 태도를 형성하게 할 것이다. 따라서 진정성 지각과 정당성 지각은 그러한 태도적 요소에 영향을 주는 중요한 변수들이다. 이 연구는 CSV가 CSR를 대체할 수 있다는 선행연구자들의 제안에 근거하여, CSR의 효과에 영향을 주는 중요한 변수 중 진정성과 정당성에서 어떻게 영향을 주는가를 CSR과 비교를 통하여 실증적으로 분석하였다. 분석결과, CSV는 CSR에 비해 진정성 지각이 높은 것으로 나타났으며, 정당성 측면에서는 실용적 정당성이 높은 것으로 나타났다. 실증연구의 전략적 의미를 도출해보면 CSV는 CSR에 비해 기업에 대한 태도에 긍정적인 영향을 주는 진정성 지각과 정당성 지각에 더 많은 영향을 주는 것으로 나타나 CSV가 CSR에 비해 기업의 사회활동에 더 효과적이라는 것을 발견할 수 있었다. 그러나 정당성의 다른 측면인 도덕적(윤리적) 정당성 측면에서는 CSV가 CSR에 비해 낮은 것으로 나타나 CSV에 대한 본격적인 평가는 CSV활동이 보다 보편화되는 시기에는 다른 결과를 보일 수도 있을 것으로 보인다. Recently, the concept of creating shared value(CSR) has been treated as a important tool to analyze the level of being societalized. Compared to the corporate social responsibility(CSR), CSV is much more suitable to basic spirit of the capitalismfromthe point of view which it seeks the value of the company and the value of the society simultaneously. For that reason, the concept creator Porter and Kramer(2011) started their paper with tha phrase “Capitalist systemus under siege...”.When companies seek tomaximize their revenue and profit, the society will givemuch pressure to the company. So, seeking the company value and society value simultaneously will be exit to the pressure and will gain high appraisal from the society. The advantage of the CSV lies in the clarity of the reason of the business activity. The disadvantage of CSR is obscurity of their activity which means donation or sharing of the profit from the point of the capitalist. The companies have various stakeholders such as shareholders, investors, and so forth. Sometimes CSR activities can not satisfy the needs of stakeholders. However, CSV can satisfy most of the stakeholders such as shareholders, investors, government, community and so forth. In spite of themuch advantages of CSV, people doubts themotive of CSV like CSR. Really can CSV acquire the goal of society and the goal of the company simultaneously as expected? So the perception of authenticity and legitimacy is very important. when people perceive high level of authenticity and legitimacy, CSV can have a positive effect on the company evaluation. Otherwise, the effect of CSVwill end shortly. Based on those ideas, I analysed the perception of authenticity and legitimacy from the comparative point of view with CSR. The results of analysis showed that subjects perceived higher levels of authenticity and pragmatic legitimacy in CSV, compared to CSR. But they perceived higher levels of moral legitimacy in CSR than CSV as expected. And like pre-studies, capability of the company did a moderating role in the perception of authenticity. Fromthis study, I can draw a clear conclusion that CSV is better social activity than CSR fromauthenticity and pragmatic legitimacy. Also I can infer fromthe research conclusion that CSV ismore effective in building affirmative attitude toward the company. The limitation of this study lies in the familiarity of CSV concept. I operated the concept of CSV with article of newspaper. I wonder that subjects are familiar with the company’s social activities and they have enough ability to evaluate them.When CSV concept get to be discussed much more sufficiently to the people, what will happen to the study?

항공운송산업의 CSR 평가기준에 관한 연구

백상기 ( Sang-gi Baek ),허희영 ( Hee-young Hurr ) 한국항공경영학회 2021 한국항공경영학회지 Vol.19 No.2

Korean air transport companies are gradually improving their low-level ESG(Environmental, Social & Governance) and CSR(Corporate Social Responsibility) management activities. However, the gap in the level of social responsibility management and implementation between world-class air transport companies such as Air France-KLM Airlines and ANA Airlines and Korean air transport companies seems to be relatively wide. In order for Korean air transport companies to overcome differences from the world’s top level, they must establish active improvement strategies. In order for Korean air transport companies to improve their level of social responsibility (or sustainability) management, obvious CSR Goals and accurate current level analysis are needed. First of all, it is necessary to listen to the voices (major concerns) of internal and external stakeholders in the air transport industry in order to establish clear CSR Goals. Next, it is necessary to accurately measure and analyze the current level of CSR to find gaps with the Goals and establish and implement implementation strategies to overcome them. Therefore, in this study, we firstly intend to derive and present CSR evaluation criteria that meet international standards so that Korean air transport industry companies can objectively identify the current level of CSR management. The CSR evaluation criteria of the Korean air transport industry was derived by referring to the Global Reporting Initiative (GRI) G4, Dow Jones Sustainability Index (DJSI), ICAO Global Priority, IATA Main policy, and Cruise industry CSR evaluation indices. Second, we identify and present common major concerns of internal and external stakeholders to help air transport companies set obvious CSR Goals and practice strategies. The research methods applied in this study are as follows. First, it was based on internationally recognized GRI G(Guidelines)4 and DJSI(Dow Jones Sustainability Index) to ensure the conformity of international standards in CSR evaluation criteria. In addition, a ‘conceptual model’ of the CSR evaluation criteria for the air transport industry is established, reflecting ICAO and IATA’s key policies and Cruise industry CSR evaluation indices. We also establish a ‘hierarchical model’ of CSR evaluation criteria to establish a balanced Triple Bottom Line (TBL) dimension that can reflect various factors. Through methodological approaches of these two models, we derive objective and structured CSR evaluation criteria in the TBL dimension. Next, empirical analysis was conducted through surveys of various internal and external stakeholders to identify CSR major concerns in the air transport industry. Internal stakeholders were airline and airports corporation workers etc. and external stakeholders were employees of airline and airport partners, community residents, general customers, government and public organizations, etc. Materiality Analysis methods were used to identify common major concerns among internal and external stakeholders. Materiality Analysis method is a multi-dimensional survey method that identifies balanced TBL dimensions, namely economic, environmental and social dimensions. As a result of Materiality Analysis, ‘risk and crisis management’ and ‘the code of ethics and anti-corruption discipline’ were the main concerns at the economic dimension. At the environmental dimension, ‘waste disposal’ has been identified as a major concern. Finally, at the social dimension, ‘industrial safety and health compliance’ was derived as a major concern. This study is meaningful in that it established and presented the first significant CSR evaluation criteria in Korea in the absence of appropriate CSR evaluation criteria to assess the Korean air transport industry. It is also believed that identifying common major concern of stakeholders in the air transport industry will contribute to the establishment of CSR Goals and implementation strategies for air transport companies. Ultimately, this study aims to induce CSR reporting practices, increase transparency in corporate management, and contribute to the spread of sustainability and ESG management throughout the domestic air transport industry.

서비스 전문직 종사자 직무만족의 “사회적 차원” 에 관한 연구

이종호(Lee, Chong-Ho),허희영(Hurr, HeeYoung),이동명(Lee, DongMyong) 韓國商品學會 2011 商品學硏究 Vol.29 No.1

서비스 전문직 종사자의 직무만족은 기업의 경쟁력을 높일 수 있는 요인이므로 서비스 기업은 인적자원 관리차원에서 직원의 서비스 태도와 행동을 긍정적으로 유발시킬 수 있는 직무만족 요인들이 무엇인지를 먼저 인식해야 할 필요성이 있다. 사람들은 일반적으로 좋은 직장과 직업을 선택함으로써 직무만족을 얻고자 한다. 기존의 직무만족 연구는 이를 직무자체, 근무여건, 보수, 고용안정 등의 차원(직무내용, 직무환경, 조직특성)으로 분석하고 있다. 그러나 사람들은 다른 사람들과의 관계에서 자신이 속한 계층의 사회적 · 문화적 차별성을 부각하여 상대적인 만족을 느끼려는 성향이 있는데(부르디외, 1983) 이와 같은 사회적 차원은 설명하지 못하고 있는 실정이다. 그러므로 사회적 차원 개념을 적용하여 직무만족을 연구하는 것은 학술적 실무적 측면에서 매우 가치있는 작업이라고 여겨진다. 따라서 본 연구는 지금까지 직무만족 연구들에서 간과되었던 사회적 차원에 초점을 맞추어 직무만족의 구성요인을 확인하였다. 자료는 대표적인 서비스접점 종사자인 항공사 객실승무원 419명에게 설문지를 통하여 수집하였으며 분석은 SPSS 및 AMOS를 이용 하였다. 분석결과 직무만족은 직무내용(직무성격, 직무동기, 직무권한, 직무활동), 직무환경(작업조건, 상사관계, 동료관계), 조직특성(근로소득, 승진, 회사정책), 사회적 차원(직업위세, 기업평판, 사회적 봉사)의 네 요인으로 구성됨을 확인하였다. 이상과 같이 분석된 객실승무원의 직무만족과 성과, 즉 구성원의 긍정 정서표현의 관계를 확인한 결과, 직무만족이 긍정 정서표현에 직접적인 영향을 미치고 있었다. 따라서 사회적 차원은 직무만족의 중요한 하나의 요소이며 조직의 성과를 설명하는 의미 있는 선행변수라 하겠다. 종합하면 직업위세, 기업평판, 사회적 봉사 등의 사회적 차원의 변수들이 직무만족의 구성요인임을 규명하였고 새로운 개념의 직무만족이 조직구성원의 긍정적인 정서표현에 영향을 미치는 것을 밝혀낸 결과 본 연구가 차후 서비스 접점 종사원의 직무만족과 성과를 높이는데 기여할 수 있을 것으로 기대한다. Human service workers’ job satisfaction is a concept that can increase service companies’ competitiveness so the importance of employees’ job satisfaction is being emphasized. Earlier studies defined job satisfaction with three variables such as the organizational characteristics, job itself, job environmental factors. However, some social dimensions of job satisfaction are not rated as favorably as others. This study tries to investigated empirically that social dimension is included in the job satisfaction’s determinants. Data were collected from the questionnaire completed by 419 airline cabin crews, and were analyzed by using SPSS and AMOS. The main results are: (1) four variables were positively correlated with job satisfaction, job itself(job characteristics, job motivation, job authority, job activity), job environment(working conditions, supervision, co-worker relations), organizational characteristics(earned income, advancement, company policy), and social dimension(occupational prestige, company reputation, social service). (2) job satisfaction including social dimension cannot be directly correlated to the companies’ success. The model of this study will be useful for predicting for service company employee’s job satisfaction.