메이크업제품에 대한 소비자의 자아일치성, 기능적일치성이 구매의도에 미치는 연구

허정록,임서윤 한국메이크업디자인학회 2023 한국메이크업디자인학회 학술대회 Vol.2023 No.05

인상학을 적용한 여성 독립운동가의 성격 분석에 관한 연구

허정록 백석대학교 유관순연구소 2017 유관순 연구 Vol.22 No.-

메이크업제품에 대한 소비자의 자아일치성, 기능적일치성이 구매의도에 미치는 영향

허정록 한국미용예술경영학회 2023 미용예술경영연구 Vol.17 No.3

This study verified the mediating effect of positive consumption emotions and the differential influence of self-congruence and functional congruency on makeup products on selection and purchase. The subjects of the survey were general consumers who had purchased makeup products within the past year, and data were collected through specialized research institutions. The collection period was from February 20, 2023 to February 23, 2023, and a total of 272 copies of data were finally analyzed. As a result of the analysis, a positive image was exerted on purchase intention in the order of actual self-congruity, ideal self-congruity, and functional congruence. Significant results were confirmed in the actual self-congruence and functional congruence in the positive emotions of consumers. In addition, it was found that the higher the actual self-congruity, ideal self-congruity, and functional congruence, the more positive consumption emotion consumers felt, and consequently, the purchase intention increased. Through this study, consumers act in line with the way they see themselves, consume brands that match their actual selves, and have positive emotions and choice behaviors about the objects they consume. It was found that it was more related to actual self-congruency and functional congruence.

가격할인제시 방식에 따른 브랜드 이미지와 구매 의도에 미치는 영향-미용 산업을 중심으로-

허정록,조정화 대한경영정보학회 2017 경영과 정보연구 Vol.36 No.1

미용에 대한 관심이 날로 증가하고 있는 현대 사회에서 미용 서비스 업체의 마케팅 커뮤니케이션 전략이 브랜드 이미지와 구매의도에 대한 연구로 구체적으로는 가격할인이 소비자의 태도에 미치는 영향을 연구한 내용이다. 미용 서비스 제공자는 가격할인이 브랜드 이미지와 구매 의도에 미치는 영향을 고민해야할 것이다. 본 연구에서는 가격할인과 가격할인 제시방법이 브랜드이미지에 미치는 영향을 실증 분석한 내용이다. 본 연구에서 가격 할인은 브랜드 이미지에 부정적인 영향으로 나타났으며, 구매의도에는 긍정적인 영향을 미치는 것으로 나타났다. 가격할인 제시 방법에 따라서 할인율만 제시한 가격할인은 차별성과 전문성이 낮게 나타났다. 반면에 가격할인 시 구매 의도는 긍정적으로 나타났다. 이처럼 가격 할인 시 할인 가격 만 제시되면 이용에 대한 태도가 낮아지지만 할인율이 제시되면 구매 의도가 절대적으로 높은 것을 알 수 있었다. This study is to examine the effects of marketing communications strategies which are also buying brand image and beauty services supplier discount information on consumer attitudes. Beauty service providers will have to consider that price discounts are worried impact on the brand image and purchase intentions. In this study, an empirical analysis demonstrated the impact on the brand image, price discount and discounts way. Discount in this study was shown to negatively affect the brand image, there is also a purchased showed a positive impact. Therefore, the proposed price reductions only way to save off the asking price was lower this distinction and professionalism. On the other hand, intent-upon price discount were positive. If such a price discount if the discount just present attitude towards the use of low discount rates but suggested it was found that the intent is absolutely high.

뷰티케어 전문 샵의 물리적환경과 재방문의 의도요인에 대한 IPA 분석

허정록,조정화 한국융합학회 2017 한국융합학회논문지 Vol.8 No.6

본 연구의 목적은 뷰티샵의 서비스 물리적 환경과 고객만족 그리고 재방문 태도에 대한 연구이다. 이러한 상관관계를 연구하기 위하여 구조화된 설문방식과 인터뷰를 실시하였으며 IPA 방법으로 분석하였다. 뷰티샵에서의 서비스 물리적 환경은 고객들에게 감성적인 부분을 자극할 수 있는 환경조성이 중요한 요인으로 분석되었다. 뷰티샵의 정체성을 나타낼 수 있는 분위기 조성, 감성적 분위기 및 부대시설의 설치 등에 대한 부분이 물리적 환경에 중요한 요인으로 작용함을 알 수 있었다. 고객만족은 직원에 대한 만족도 등과 같은 직원의 태도들이 만족도를 높이는 것으로 조사되었다. 고객의 재방문태도는 고객만족을 통해 자신의 경험을 전달하고 공유하려하고 있음을 알 수 있었다. 이처럼 뷰티샵을 찾는 고객들의 재방문에 대한 내용은 매장의 물리적 환경의 조성을 통해 고객들의 감성적 욕구를 충족시키고 이를 기반으로 고객들의 정서적 만족도를 높이는 것이 중요하다는 것을 알 수 있었다. 뷰티샵에서의 고객유치에 대한 전략적 시사점은 기존고객에 대한 만족도를 증가시키는 것은 기존 고객뿐만 아니라 예비 고객들에 대한 확보차원에서 중요한 전략임을 제시하고 있다. The purpose of this study is to study the service physical environment, customer satisfaction and returning intention of beauty shop. Structured questionnaires and interviews were conducted to investigate these correlations and analyzed by IPA method. The physical environment in the beauty shop was analyzed as an important factor in creating an environment that can stimulate the emotional part of the customers. It is found that the atmosphere, the emotional atmosphere and the installation of the auxiliary facilities are important factors in the physical environment. Customer satisfaction was found to increase satisfaction with employees' intention, such as satisfaction with employees. The customer 's revisit intention shows that they are trying to communicate and share their experiences through customer satisfaction. It was found that it is important to meet customers' emotional needs through improving the physical environment of the stores and to improve the emotional satisfaction of customers based on this. Strategic implications for attracting customers in the beauty shop suggest that increasing satisfaction with existing customers is an important strategy in securing not only existing customers but also prospective customers.

보문 : 미용요법 프로그램이 중년여성의 우울증 및 스트레스에 미치는 효과

허정록 ( Jeong Rok Heo ),정은영 ( Eun Young Jeong ) 대한미용과학회(구 한국두피모발미용학회) 2010 대한미용학회지 Vol.6 No.1

The purpose of my article is to analyze and ascertain the influence that beauty therapy program has an effect on depression and stress of middle-aged women. This paper thus attempts to form a theoretical and empirical basis about beauty therapy program field to deal the problem of depression and stress of middle-aged women who has been come into question in contemporary society. To sum up the results, the group which carry out the beauty therapy saw that the average of depression declined from 24.33 to 10.87 and the average of stress declined from 133.60 to 116.77. In result, it appeared that this program had positive influence on changes of depression and stress of middle-aged women. Most of the women, specially middle-aged women, use the beauty treatments in their daily lives often. If this program is developed and is applied according to this result, most of middle-aged women will be able to participate in beauty therapy program and they will be able to join in therapy easily and happily. Therefore, the development and application of this program will have an important effect on formation of a theoretical and empirical basis and qualitative improvement of middle-aged women`s life.

여성의 사회문화적 태도와 외모관리행동에 관한 연구: 미용 성형 수술 경험을 중심으로

허정록 ( Heo Jeongrok ),양도현 ( Yang Dohyeon ) 아시아문화학술원 2017 인문사회 21 Vol.8 No.4

본 연구에서는 여성의 성형 수술 경험과 인식이 사회문화적 태도와 외모 관리행동에 미치는 영향을 파악하기 위하여 20대부터 40대의 각 연령층을 대상으로 조사 분석하였다. 그 결과 성형 수술 경험 및 계획 대상이 미디어 정보, 피부 및 메이크업 관리 행동에 영향을 받는 것으로 나타났다. 또한 성형 수술에 긍정적인 경우 사회문화적 태도 중 내면화를 중요하게 인식하는 것으로 나타났으며, 성형 수술의 신체 보완 기능에 대해서는 사회적 인식이 영향을 미치는 것으로 나타났다. 본 연구를 통하여 여성의 성형 수술에 대한 실태와 이를 통한 사회 문화적 태도, 외모관리의 영향 요인을 도출하였으며, 성형에 대한 사회적·기능적 인식의 변화를 파악하였다. The objective of this study is to investigate the effect of socio-cultural attitudes and behaviors of taking care of appearance on which women have had experience and recognition of cosmetic surgery. So, we conducted statistical analysis after questionnaires was conducted amongst 100 respondents aged 20 to 40. As a result, we figure out that media information, skin care and makeup care have an effect on the experience of cosmetic surgery and cosmetic surgery plan. When the cosmetic surgery is considered positively, an internalization among socio-cultural attitudes is highly recognized. A social recognition has impact on a body supplement function of the cosmetic surgery. In this paper, we figure out influence factors that women`s cosmetic surgery experience and socio-cultural attitudes of appearance care. And we also suggest cultural and functional changes of the cosmetic surgery.

미용요법이 중년여성의 우울증 및 자아존중감에 미치는 영향

허정록(Jeong-Rok Heo),김선형(Sun-Hyoung Kim) 한국인체예술학회 2012 한국인체미용예술학회지 Vol.13 No.1

The objective of this study is to analyze the influence of beauty therapy that has effects on depression and self-respect and to verify the effects of beauty therapy. This study aims to provide a theoretical and empirical basis regarding beauty therapy field to deal with the problems of depression and self-respect of middle-aged women that has emerged as severe social problems in Korea. This study analysed the data by deploying SPSS for Windows 12 to test a performance of the Frequency Analysis, Cronbach's alpha reliability test and Factor Analysis, Varimax Rotation, Repeated Anova, Dunnett Test. The results of changes in depression and self-respect before and after the therapy revealed that the average of depression declined from 24.33 to 10.87 and the average of self-respect rose from 23.67 to 32.73. The implications shows that the program has positive influence on changes of depression and self-respect of middle-aged women.

메이크업 브러시의 사용기간과 세척방법에 따른 미생물 오염도

허정록(Jeong-Rok Heo),김선형(Sun-Hyoung Kim) 한국인체미용예술학회 2012 한국인체미용예술학회지 Vol.13 No.1

The purpose of this study is that, by gathering and cultivating test sample, and dividing the using period and the washing method of a makeup brush, and confirming the microbial pollution level, we obtain basic data about the importance of Cosmetic paraphernalia management and the prevention of skin problem which may occur by the microbial pollution. As a result of the experiment, the microbes did not increase with the prolonged using period, but it was confirmed that the microbial colony exceeded or almost reached the microbial allowance standard. In case of the foundation brush, with the prolonged using period, the ordinary germ, yeast increased in a small quantity. Moreover, it was confirmed that, when using with the exclusive brush than washing with the ordinary cleansing product, the number of test sample of microbe and the number of colony of microbe have significantly decreased.

여대생의 일상 화장품 사용 시 안전 관심도와 화장품 성분 유해성 인식의 관련성 연구

이하정,허정록 한국인그리에학회 2020 한국인그리에학회지 Vol.2 No.1

This study was conducted to investigate the perception of the harmfulness of cosmetics components according to safety interest in the use of daily cosmetics by female college students. For 30 days from September 1, 2019 to September 30, 2019, 791 female college students in Seoul and Gyeonggi area were surveyed. 727 copies were selected as the final analysis subjects and conducted by self-administering. The data were analyzed by using SPSS 21.0 program. The results showed that the safety awareness of ingredients according to the safety interest of cosmetics was higher than the functional awareness(p<0.001). The recognition of cosmetic reliability showed that the level of trust in organic cosmetics was high, and the recognition of cosmetic harmfulness was the highest in oxybenzone, and the safety awareness of the ingredients of the product was high in the order of synthetic coloring agent, synthetic flavoring agent, and oxybenzone. As a result of the study, safety awareness of cosmetics is high, but safety education and publicity are needed to recognize the harmfulness of cosmetics ingredients. It is considered that more systematic and professional education on chemical substances such as the use of allergen-inducing substances by customized cosmetics managers as well as education and promotion on safety of various cosmetics to be more diversely prepared due to the emergence of diverse functional cosmetics and customized cosmetics managers is needed.