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허용덕 ( Young Duk Huh ),이병열 ( Byoung Yeol Lee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.2
The purpose of this study is to examine the effects of implementing Service Quality perception on customer confidence, customer loyalty and behavior intention of Coffee industry. This study performed a frequency analysis, an exploratory factor analysis, a reliability analysis and a correlation analysis with a SPSSWIN 18.0 program as well as conducted a confirmatory factor analysis and confirmed overall suitability of a suggested model with a AMOS 7.0 program. There are 228 valid samples. The following conclusions were derived in choice attributes of Coffee Shop. The factors of service quality that affect behavior intention, customer confidence and customer loyalty in coffee shop affect each other.
문화관광축제의 지각된 서비스품질과 만족, 재방문 및 추천 의도와의 관계에서 개인특성요인의 조절효과 분석 -원주한지문화제를 중심으로-
허용덕 ( Young Duk Huh ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2012 호텔리조트연구 Vol.11 No.2
This study performed a frequency analysis, an exploratory factor analysis, a reliability analysis and a correlation analysis with a SPSSWIN 18.0 program as well as conducted a confirmatory factor analysis and confirmed overall suitability of a suggested model with a AMOS 7.0 program. The following conclusions were derived in cultural festival. First, this study analyzed the festival service according to five aspects of SERVQUAL- tangibles, reliability, responsiveness, assurance and empathy― and categorized it into four aspects: contents or experience, reliability, assurance and tangibles. Second, among recognized service qualities of the festival, contents or experience and reliability have a significant effect on participants`` satisfaction. Third, among the qualities, contents or experience and reliability correlate with participants`` intention to revisit and recommend the festival, Fourth, results of the control effects in the sex, age, residence and income factors, there are a difference. The analytic results of this study presented the theoretical implications and policy suggestions of the cultural festival.