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한재숙,허성미,김미향 영남대학교 자원문제연구소 1995 資源問題硏究 Vol.14 No.-
The purpose of this study is to investigate American's acceptance of Korean foods. The major findings of this study are as follows : 1. The appearance, as well as, the taste of KALBIGH, BULGOGI, WED FISH, JAPCHEAMOOCHIM, MANDU and BEKBAN were well accepted by the Americans with the high average score of 4.0 or more. 2. The teenager group showed a lower score of acceptance of Korean foods than the older groups, and the people who know about or have eaten Korean foods before like them more than the others. 3. Three kinds of Kimchies, however, showed lower scores on appearance and taste preference test. 4. HMBAP scored high on the appearance preference test, but only scored average on the taste preference tests. KIMBAP was acceptable in appearance but the taste was not shown to be good by Americans.