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조사논문 : 한우자조금 소비홍보사업에 관한 소비자인식 조사분석
한성일 ( Sung Ill Han ) 한국축산경영학회 2010 농업경영정책연구 Vol.37 No.4
This study aims to survey the consumer perceptions of advertising and consumption promotion of Hanwoo that have been performed by Hanwoo Checkoff Board from 2005. It is found that a lot of consumer evaluate the promotion program good. And It`s necessary to go on the advertising and consumption promotion in the future.
조사논문 : 한우프라자의 서비스마케팅믹스 전략에 관한 연구
김문희 ( Mun Hi Kim ),한성일 ( Sung Ill Han ) 한국축산경영학회 2013 농업경영정책연구 Vol.40 No.3
HANWOO PLAZA has been established as the core business of HANWOO brand management. This is expected to make continued progress along with the expansion of the consumption trend increasing leisure, traveling and interest in safety food. HANWOO PLAZA is favorably esteemed by customers,providing the moderate prices and safety through shorten and transparency of the distribution process. However the market differentiating strategy by the rapid growth in stores remains a hard problem. Thus this paper attempted to suggest the marketing ways for HANWOO brand by conducting survey about service marketing mix importance&satisfaction of visitor and IPA (Importance Performance Analysis). Based on the results,the service marketing mix strategies of HANWOO PLAZA are as follows. First, it needs some efforts to provide variety HANWOO on the basis of the high quality through understanding consumer`s needs. Second, HANWOO PLAZA in downtown needs to seek for elegant service strategies. Third, it needs to more strategies like CCTV or photography which can check real-time situation. Fourth, HANWOO PLAZA Promotion strategy must be expanded overall including Price, Place, Process, People. Fifth, it needs to phase in the specific management system of communication, empowerment. Sixth, it needs to create external environment more fit for HANWOO brand and the area. Seventh, it needs to less uncomfortable for customers from creating the systematization of service route, movement and maximizing the merits of self-store. So it is considered that the service marketing mix strategies for HANWOO PLAZA will play a crucial role on HANWOO brand business, and more entire HANWOO industry as well as expanding HANWOO PLAZA.
농산물 시장개방 과정에서의 갈등관리 방안에 관한 연구 - 한 · 칠레 FTA 사례를 중심으로 -
윤기호 ( Ki Ho Yoon ),한성일 ( Sung Ill Han ),김기현 ( Ki Hyun Kim ) 한국농업정책학회 2011 농업경영정책연구 Vol.38 No.4
In this study, it will discuss the status of social conflict in the agricultural sector, the mixed-up state of positive and negative functional aspects of social conflict, and the policy issues regarding conflict management to increase positive functional aspects, based on literature review and survey of the interested parties. This study would suggest structural alternatives regarding the management of the latent or existent social conflict in the agricultural sector.
가축배설물이 낙농경영의 기술효율에 미치는 영향 - DEA 모형과 bootstrap 검정에 의한 접근 -
신용광(Yong Kwang Shin),산본강귀(Yasutaka Yamamoto),한성일(Sung Ill Han) 한국농업경제학회 2001 農業經濟硏究 Vol.42 No.1
The purpose of this paper is to propose the production frontier model for multilateral productivity comparisions when undesirable products are taken into account and to estimate the technical efficiency of dairy production incorporating animal waste into a model of dairy production. The data was collected from 95 dairy farmers in the shikaoi. Japan in 1997. From the empirical results, it is turned out to differ whether or not animal waste management was incorporated.