http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
지각된 위험과 지각된 편익이 구매의도에 미치는 영향 -의료관광사업 중국잠재수요자 중심으로
이지은 ( Ji Eun Lee ),추옥걸 ( Yu Jie Zou ) 한국병원경영학회 2015 병원경영학회지 Vol.20 No.1
China has a growing number of medical tourists to visit South Korea every year, with economic growth, and thus Korea``s medical tourism is growing countries in the new growth engine industries and attracting attention. In this study, this time looking at the risks and benefits of medical tourism potential factors consumers feel the Chinese people for South Korea medical tourism, economic, based on existing research, functional, temporal, social, and psychological setting factors, risks and benefits conducted a study of the relationship between the purchase of your help. Risk factors identified through this study, we investigate expanding the overseas medical tourism market to visit Korea by managing the benefits and know the strategic implications that can achieve customer satisfaction by the service convenient for Chinese tourists.