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RISS 인기검색어
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- 저자 : 최이규(Rhee Gyu Choe) (검색결과 3 건)
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후발기업의 모방전략 , 환경특성 및 경영성과의 상호관련성 연구
이문성(Mun Sung Rhee),최이규(Rhee Gyu Choe) 한국경영학회 2002 經營學硏究 Vol.31 No.2
The imitation is a frequently used managerial strategy of the late market entrants. However, the systematic studies on the imitation strategy have rarely been executed as it implies somewhat indecent aspects of the strategy. Furthermore, most of studies on the market entry timing strategy has been focused on finding the competitive advantage of preemptors while not paying enough attention to those advantages of the market followers. It is another reason why imitation strategy, or the followers` remarkable success stories draws researchers` attention to the imitation strategy. Considering that a systematic research on the imitation practices is necessary but still insuffcient, we purpose to examine if the imitation strategy is late entrants` effective strategic alternative to enhance their competitive position and business performances in the market. Through the use of a contingency approach, we tried to look into how the interrelationship among the imitation strategy, competitiveness, and business performances is affected by the environmental variables. The empirical results of our study are as follows: the first, the imitation strategy is effective in enforcing the follower`s competitive advantages by strengthening its merits and complementing its weaknesses. The second, the enhanced competitiveness is linked closely to the high business performances. The third, the environmental variables moderate the strengths of relations among the imitation strategy, competitiveness, and performances. The last, the meaningful imitation typology has been derived, and the significant differences in the imitation strategy profiles between the high and low performers in the same strategy typology has been detected.
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품질상 수상 여부와 기업이미지, 종업원 만족 고객만족, 경영성과의 관계
정충영,황병찬,최이규 한국중소기업학회 2003 中小企業硏究 Vol.25 No.1
본 연구는 기업에서의 품질상 수상 여부가 기업의 이미지, 고객만족, 종업원만족, 경영성과에 미치는 영향과 이들의 관계를 밝히는데 그 목적이 있다. 이를 위해 설문지를 통하여 얻은 데이터를 분석하여 다음과 같은 결과를 얻었다. 1. 품질상의 수상여부가 기업이미지에 영향을 미친다. 2. 기업의 이미지는 고객의 제품만족과 서비스만족에 모두 영향은 미친다. 3. 기업이 이미지는 종업원만족에 영향을 미친다. 4. 고객의 제품만족과 종업원만족은 경영성과에 양의 영향을 미치지만 서비스만족은 경영성과에 유의한 영향을 미친다고 볼 수 없다. 5. 품질상의 수상여부는 고객만족 및 종업원만족에 영향을 미치고 제품만족요인과 결합하여 영향을 미치지만, 고객의 서비스만족 및 종업원만족과 결합하여 경영성과에 영향을 미친다고는 할 수 없다. 6. 기업이미지, 고객만족은 경영성과에 영향을 미치지만 종업원만족, 서비스만족은 유의한 영향을 미친다고는 할 수 없다. The purpose of this paper is to investigate quality award's influences on the company image, employee customer satisfaction, customer satisfaction, and management performances of company. The findings are as follows. First, a company awarded with a Duality prize has more favorable company image. Second, a company image influences on the product and service satisfaction of customer. Third, favorable company image increases employee satisfaction. Fourth, both product satisfactions of customer and employee satisfaction influence on management performances while service satisfaction does not. Fifth, winning a quality prize influences on management performances by moderating product and employee satisfaction, but there was no significant relation between the quality prize winning and management performances by moderating services and employee satisfaction. Finally, the company image affects customer satisfaction, but no significant relation was found between the employee and service satisfaction and performances.
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