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대인갈등과 피드백 회피행동 : 상사와 국적 차에 따른 비교와 적대적 귀인성향의 조절효과 검증
도형기,최월,최하영,강대석 한국기업경영학회 2019 기업경영연구 Vol.26 No.4
Much practical attention has been paid to performance management with an increasing research on feedback avoidance behavior. Extant literature has identified a several types of predictors for feedback avoidance behavior, including abusive supervision and ethical leadership. However, there still remains a gap between relationship/task conflict and feedback avoidance behavior. Moreover, few studies have looked at the relationship between foreign superiors' relationship/task conflict and subordinates’ feedback avoidance behavior in global companies. To address this issue, we hypothesized that (a) relationship and task conflict relates positively with subordinates’ feedback avoidance behavior, (b) there are significant differences in the above-mentioned relationships depending on supervisors’ nationality (China/Korea), and (c) hostile attributional style would moderate the relationships. Participants included 418 employees across 3 Chinese bank and 3 Korean bank located in China. The results of analyses indicated that relationship and task conflict had a positive impact on feedback avoidance behavior. Regarding moderation, hostile attributional style exacerbated the relationship between relationship/task conflict and feedback avoidance behavior only in the Chinese samples. These findings imply that both relationship and task conflict should be prevented and the negative influence of the two types of conflict can be stronger due to employees’ cultural background and hostile attributional style. 성과관리에 대한 실무적인 관심의 증가로 피드백 회피에 대한 연구가 차츰 늘고 있다. 이와 관련해 기존 연구들은 비인격적 감독, 윤리적 리더십 등 상사와 관한 인식이 피드백 회피행동의 주요 선행요인임을 밝혔다. 하지만 상호간의 갈등 상황이 이 같은 행동에 영향을 미칠 지에 대해서는 의외로 알려진 게 별로 없다. 더구나 글로벌 기업들에서 외국인 상사와의 관계 및 과업갈등과 피드백 회피 간의 관계를 연구한 것은 매우 드물다. 이에 따라 본 연구는 LMX의 관점에서 상사와의 관계 및 과업갈등이 피드백 회피행동에 끼치는 영향을 검토하고자 했다. 뿐만 아니라 이들 간의 관계가 상사의 동일국적 여부에 따라 차이가 있는지와 함께 적대적 귀인성향의 조절효과도 규명하고자 했다. 연구에 사용된 데이터는 각각 3개의 중국 현지 은행과 한국계 은행에 근무하는 418명의 직원들로부터 획득했다. 분석결과, 피드백 회피행동에 대해 관계 및 과업갈등은 정(+)의 영향을 보였으며 상사의 국적별로도 유의한 차이가 있었다. 한편 직원들의 적대적 귀인성향은 두 가지 유형의 갈등과 피드백 회피행동 간의 관계를 각각 조절했으나 중국인 직원-상사일 때와 달리 한국인 상사에서는 그 효과가 유의하지 않았다. 이러한 발견은 과업갈등도 관계갈등처럼 가급적 낮은 수준으로 유지해야 하며, 직원들의 문화적 배경이나 적대적 귀인성향으로 인해 그 부정적인 영향력이 더 커질 수 있음을 시사한다.
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인터넷 쇼핑몰 성과의 영향 요인에 관한 한중 비교 연구
권순동(Sun Dong Kwon),최월(Yue Cui),방화룡(Hua Long Fang),고미현(Mi Hyun Ko) 한국경영학회 2010 經營學硏究 Vol.39 No.3
The success factors of Internet shopping mall can be classified into two categories: information system-related factors and business-related factors. The past research efforts, however, have tended to be only focused on either one of the categories, not both of them. Our first research question is if the factors in the two categories are integrated into a single analysis model, how will the results be different from those of the past researches? Internet-based companies of Korea are tapping into the rapidly growing on-line markets of China. As of 2009, the number of Internet users of China is 320 million. In order to succeed in Chinese on-line markets, Korean companies need to understand the behavior of Chinese on-line consumers. So, our second research question is what is the difference between the behavior of Korean on-line consumers and that of Chinese on-line consumers? To answer the first question, we built the integration model, in which purchase and loyalty are influenced by not only business factors of product assortment, price, and service, but also information system factors of information system quality, privacy, and fun. In order to evaluate the validity of the model, we collected 451 data samples which are composed of 262 Korean samples and 189 Chinese samples. The data were analyzed using Partial Lease Square. The results of data analysis shows that in the effect on purchase, product assortment, price, and fun was significant but service, information system quality, and privacy was not significant and that in the effect on loyalty, price, service, and information system quality was significant but product assortment and fun was not significant. To answer the second question, we looked into the above integration model to find the behavioral difference between Korean and Chinese on-line consumers. The results shows that in the effect of price on purchase and the effect of service and privacy on loyalty, Korea was stronger than China but that in the effect of information system quality on loyalty and the effect of fun on purchase. China was stronger than Korea. Our research has contributions to academy and industry. From academic perspective, our analysis model is more realistic than those employed in prior researches, since it considers information system-related factors and business-related factors at the same time. Until now, Internet shopping mall was mostly studied on only either one of information system and business. Although the research of one aspect was significant, it had limitation on direct application to business practices. Therefore, our research makes an academic contribution by generalizing and enhancing the practical applicability. From industrial perspective, the research results can help Korean companies make inroads into Chinese online market. Chinese Internet shopping mall users have different behavior from Korean users. Through understanding the difference and applying it to business strategy. Korean companies can enhance their chance of success. Our research also will help Korean manufacturing companies and distribution companies open up Chinese consumer markets, because the purchasing power of Chinese consumers increased through rapid economic growth. These companies have had troubles to go into China market, because of its closed distribution system. Chinese Internet shopping mall is running openly. So, it will be a good alternative to detouring Chinese closed market. In order of a company to increase both purchase and loyalty of Internet Shopping mall, it needs to enhance information system quality and gives consumers fun.
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