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      저자 : 최소령 ( Shao Ling Cui ) (검색결과 1 건)
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        전시회 정보속성이 정보의 신뢰성과 유용성에 미치는 영향 -전시참가업체를 중심으로-

        최소령 ( Shao Ling Cui ),김봉석 ( Bong Seok Kim ) (사)한국마이스관광학회(구 한국컨벤션학회) 2011 MICE관광연구 Vol.11 No.3

        Exhibition industry was a higher value-added business and future growth industry as the importance of exhibition industry widely recognized, therefore the exhibition organizers fiercely competed each other. However, the problems which were investments costs, expenses of staffs, loss of opportunity often occurred when information, suspicions of exhibition quality and distortion of information were insufficient. The results of exhibitor`s investment were questionable and not guaranteed. According to usefulness and reliability of information, this study investigated to identify the exhibition information attributes and to know how exhibition participating affected the behavior afterwards. The targets of this study were the exhibitors who participated in exhibition which held in Seoul COEX and KINTEX. The result of analysis derived three main features that are timeliness, congruity, and informativeness characteristics. In order to find out the effect of exhibition information attributes on usefulness and reliability of information, we used the multiple regression analysis. The results also indicated that the order of timeliness, congruity, and informativeness were significantly impacted on reliability of information, whereas the order of timeliness, informativeness, and congruity were significantly impacted on usefulness of information. Also, the information usefulness and reliability impacted on post-exhibitor information use behavior. Moreover, this study understood the correlation between information attributes and information resources and gave us theoretical and managerial implications on how well the organizers provided the information to the exhibitors when they hosted the exhibitions.

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