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        IPA 를 이용한 관광지 평가

        최기종(Kee Jong Choi) 한국호텔외식관광경영학회 2001 호텔경영학연구 Vol.10 No.1

        In this study, the Importance-Performance Analysis method was used to evaluate the attributes of tourist site and identify the optimizing resource allocation. As an addition to the manager`s set of tools. IPA is easy to use and can provide insight into tourist evaluations on critical issues. On an IPA grid, the interaction criteria permits managers to grasp the prior attributes to be improved. A sample in San-Jung Lake randomly chosen were asked to comment on the importance and performance of 45 separate attributes in a detailed questionnaire. By using IPA technique, final tabulated results were presented in a two-dimensional grid to show the attributes being studied. Through the IPA matrix, 7 attributes which are the number of toilets, cleanness of toilets. disposal of trash, emergency rescue facilities, security men, family recreation facilities and approach were recommended for the primary ones to be improved with the limited resources.

      • KCI등재

        국외여행인솔자 양성기관의 학사운영 지정기준에 따른 문제점 및 개선방안에 관한 연구

        최기종(Kee Jong Choi),신홍철(Hong Chul Shin) 한국호텔관광학회 2000 호텔관광연구 Vol.2 No.2

        The Korean Government accredited OTE(Overseas Tour Escort) that a professional tour conductor and a tour manager can play a critical role in the development of Korean tourism industry. Considering the importance of interpersonal marketing and operation within the boundary of tourism industry, the necessity of OTE requires the professional skills and knowledge to operate and manage tourism services. This study will suggest several comments for the development of the Overseas Tour Escort Training Program and its effective implementation. The results of this study will be helpful to the understanding of its role in the training and education with respect to the entire education process. This study found that new system of the practical curriculum development, foreign language education, and admission standards could contribute to the educational-industrial improvements in producing better qualified human resources and practical tour guide skills.

      • 국외여행인솔자 양성교육 활성화 방안에 관한 연구

        최기종 경복대학 1999 京福論叢 Vol.3 No.-

        관광연출자인 국외여행인솔자는 우리 나라 관광산업발전에 결정적인 역할을 수행하는 전문직종이다. 특히, 관광산업은 타산업과는 달리 고객에 대한 인적서비스가 주축을 이루고 있기 때문에 전문적인 기술과 지식을 습득한 국외여행인솔자의 확보 문제는 더욱 중요하다. 따라서 본 논문에서는 국외여행인솔자 양성교육의 활성화 방안으로서 우수 인력자원 확보, 현실성 있는 교육과정 개발, 입학요건의 완화, 입학시기 변경 등에 대한 방안을 제시함으로써, 국외여행인솔자 역할의 중요성 인식과 양성교육의 활성화 방안을 도모하였다. As a tour producer, the Overseas Tour Escort is a professional to play a major role for the development of tourism industry in Korea. Especially, comparing with other industry, because of the importance of personal service in the tourism business, it is very important to train and secure the Overseas Tour Escort with professional skills and knowledge. In this paper, therefore, as a concrete plan for the Overseas Tour Escort Training Program, I've suggested some practical methods on the correct understanding of the important role and training program such as bringing up tourist experts, pracfical development of the curriculums, appeasement policy of the admission, and change of the admission period.

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