중국 내 다국적기업 자회사의 사회적 책임활동과 1차 이해관계자

초수봉,박병일 한국경영컨설팅학회 2018 경영컨설팅연구 Vol.18 No.2

본 논문은 기존문헌의 연구갭(research gap)을 고려하여, 중국시장에 투자한 다국적기업 자회사의 사회적 책임활동을 견인하는 주요 인자들 을 실증하고자 시도하였다. 특히 사회적 책임활동을 보다 직접적이고 강력하게 강제할 것으로 여겨지는 1차 이해관계자들에 실증을 집중함으로 써 깊이 있는 연구가 되고자 노력하였다. 다중회귀분석을 사용한 실증결과에 의하면, 소비자, 내부 종업원, 현지정부 및 투자자 중에서도 조직 내 내부 종업원과 현지정부가 가장 영향력 있고 유력한 결정인자임을 확인하였다. 동 결과를 기초로, 본 논문은 유용한 이론적, 그리고 실무적 시사 점을 제공하였다. Considering research gaps, this paper attempts to identify key determinants significantly influencing multinational corporation subsidiaries’ ethical behaviors and socially responsible activities in China. In particular, this paper focuses on primary stakeholders, which may directly affect corporate social responsibilities in local markets in that it tries to discover in-depth empirical results. According to regression analyses, both internal employees and local government are twomost powerful factors among components comprising the primary stakeholders (i.e., consumers, internal employees, government and investors). Based on the results, this study provides useful theoretical and managerial implications and extends our current knowledge.

중국 품목분류 사전심사제도의 문제점과 개선방안에 관한 연구 : 한국 제도와 비교를 중심으로

한상현,초수봉 한국관세학회 2023 관세학회지 Vol.24 No.2

In this study, we analyzed the main legal principles of the Prior Examinations System (or Advance Ruling System) on Tariff Classifications in China, and also presented concretely the problems and improvement measures of the Advance Ruling System in China based on the comparison with the Korean system. Regarding the classification of items, the problems of China's customs administration and customs clearance system have been continuously pointed out as the lack of uniformity and transparency, the existence of unpredictability, and the problem of false reporting. We believe that these problems will be gradually resolved in the future as the Chinese customs authorities introduces the Prior Examinations System on Tariff Classifications Since this system is just in its infancy, it must be supplemented through the legislative process in the future in order to be further improved and utilized as a universal system. Import and export enterprises should recognize that this system is very beneficial for legal stability and avoiding the risk of ex-post collection. In addition, import/export enterprises must actively utilize this system, and when applying, they must prepare relevant documents or materials in advance, and apply sufficiently considering the import and export plan. 본 연구에서는 중국 품목분류 사전심사제도의 주요 법리를 분석하는 동시에 한국 제도와의 비교를 토대로 중국 품목분류 사전심사제도의 문제점과 개선방안을 구체적으로 제시하였다. 2018년 중국 세관의 품목분류 사전심사제도 도입은 품목분류와 관련하여 오랜기간 동안 중국의 세관행정과 통관제도상의 문제점으로 지적되어 왔던 통일성과 투명성 결여, 예측 불가능성, 부정신고 등을 상당부분 해소시켜 줄 것으로 기대된다. 그러나 이 제도는 이제 막 출발 단계에 있기 때문에 보편적인 제도로활용되려면 향후 입법 등을 통해 지속적으로 개선되어야 한다. 수출입 기업들로서는 본 제도가 법적 안정성과 사후 추징위험을 회피하는데 매우 유익한 제도라는 점을 인식하여 적극 활용하되 신청시에는 관련서류나 자료들을 미리 철저하게 미리 준비해야 하고 수출입계획을 충분히 감안하여 충분한 시간을 두고신청하는 것이 바람직하다.

Exploring the Effect of Person-Organizational Values Fit on Turnover Intention of New Generation of Knowledge Employees: The Mediating Role of Job Satisfaction and Affective Commitment

장소룡,초수봉 한국경영컨설팅학회 2022 경영컨설팅연구 Vol.22 No.1

This study aims to identify what factors contribute to the social phenomenon of the high turnover rate among new generation of knowledge employees. In doing so, the paper explores the effect of person-organizational value fit on turnover intention of these employees and the mediating effect of job satisfaction and affective commitment in the relationship between person-organizational value fit and turnover intention. Using a sample of 300 educated post-1990s employees in China, our results indicate that both job satisfaction and affective commitment play a mediating role in the relationship between person-organizational value fit and turnover intention. Moreover, the results further demonstrate that job satisfaction positively affects affective commitment, indicating that person-organizational values fit can improve affective commitment and reducing turnover intention by influencing job satisfaction of the employees.

An Empirical Study of Product Strategy in International Markets

정인식,초수봉,김은미 한국전략마케팅학회 2011 마케팅논집 Vol.19 No.4

Despite of its importance both for developing competitive advantages and enhancing performance outcomes for a firm in international market, the research on product strategy has not received adequate interest in international marketing literature over past decades. From these views, this study addresses two questions: (1) How should exporting firms choose their product strategies? (2) What effects do product strategies have on firm performance? To answer these questions, we examine the relationships among firm characteristics, product strategies and firm performance in Korean context. Based on 203 Korean exporting firms, the empirical findings of the present study suggest that firm characteristics are related to product strategies, which in turn influence firm performance. Understanding the nature of marketing strategies employed by Korean exporters as well as its antecedents and effects may provide a useful reference point for exporters from other newly industrialized economies (NIEs).

신흥시장 현지 기업의 기술 혁신 활동과 학습 경로에 관한 연구

이민재,초수봉 한국국제경영관리학회 2023 국제경영리뷰 Vol.27 No.4

The purpose of this study was to verify how the ripple effects of inward foreign direct investment and outward foreign direct investment can affect the technological innovation of emerging market firms and to analyze the joint effects and interactions between the ripple effects of foreign direct investment and other characteristics (e.g., corporate, industrial, and ownership-based institutional characteristics). This study set China, the world’s largest emerging market, as the subject of the study, and it empirically verified the subject of this study by examining longitudinal data at the level of Chinese domestic firms. As a result of the analysis, it was found that the inflow of foreign direct investment positively contributes to the technological innovation of firms, while the outflow of foreign direct investment tends to have a negative competitive effect on the technological innovation of firms. In addition, both corporate age and foreign ownership were found to have a negative effect on the ripple effect of foreign direct investment in technological innovation by domestic firms, but the type of industry positively controls the outflow effect of foreign direct investment in technological innovation. Finally, it was found that CEO ownership positively controls the ripple effect of both foreign direct investment and foreign direct investment on corporate technological innovation. Our findings will provide important guidance for working managers of emerging-economy firms, including South Korea, to better understand the role of internal and external FDI ripple effects in shaping the technological innovation of domestic firms.

An Empirical Study of Product Strategy in International Markets

Jeong, Insik,초수봉,Kim, Eunmi 한국전략마케팅학회 2011 마케팅논집 Vol.19 No.4

글로벌 시장에서 효과적인 제품 전략 수립은 지속가능한 경쟁 우위 개발 및 성과 향상에 중요한 역할을 한다. 이러한 제품 전략의 중요성에도 불구하고 국제 마케팅 분야 내 글로벌 제품 전략에 대한 연구는 미흡한 실정이다. 이에 본 연구는 글로벌 시장에서 기업이 제품 전략을 수립할 경우 영향을 미치는 요인이 무엇인지 규명하고, 나아가 이러한 제품 전략이 기업 성과와 어떠한 관계가 있는지 살펴보고자 한다. 이를 위해 본 연구에서는 상대적으로 연구가 부족한 아시아 지역 신흥공업국 내 기업의 제품 전략의 선행요인과 성과에 대한 관계를 파악하기 위해, 203개 한국 수출기업을 대상으로 국제화 정도 및 기업 규모 등으로 대표되는 기업 내부 특성과 함께 제품전략 및 기업성과간의 관계를 분석하였다. 그 결과, 기업특성이 제품전략의 선택에 차별적으로 유의한 영향을 미치는 것을 알 수 있었으며, 이러한 제품전략이 기업성과에도 유의한 영향을 미치는 것을 확인하였다. 한국 수출기업을 대상으로 한 글로벌 시장 내 제품 전략의 선행요인 및 영향요인에 대한 이해는 향후 해외 시장에 진출하는 한국 기업뿐만 아니라 다른 신흥공업국 내 기업의 해외 시장 진출에 주요한 시사점을 제공할 수 있을 것으로 기대된다 Despite of its importance both for developing competitive advantages and enhancing performance outcomes for a firm in international market, the research on product strategy has not received adequate interest in international marketing literature over past decades. From these views, this study addresses two questions: (1) How should exporting firms choose their product strategies? (2) What effects do product strategies have on firm performance? To answer these questions, we examine the relationships among firm characteristics, product strategies and firm performance in Korean context. Based on 203 Korean exporting firms, the empirical findings of the present study suggest that firm characteristics are related to product strategies, which in turn influence firm performance. Understanding the nature of marketing strategies employed by Korean exporters as well as its antecedents and effects may provide a useful reference point for exporters from other newly industrialized economies (NIEs).

한국기업의 브랜드 국제화

정인식,김은미,초수봉,변정희 한국경영학회 2009 한국경영학회 통합학술발표논문집 Vol.2009 No.08

How Does Compulsory Citizenship Behavior Affect Employees' Innovative Work Behavior? A Case Study of Five Small and Medium-sized Manufacturing Enterprises in Eastern China

Gao, Ruonan,초수봉 한국경영컨설팅학회 2023 경영컨설팅연구 Vol.23 No.4

This paper advances the literature on Employee extra-role performance behaviors through the lens of workplace stress. This study considers the effects of nontraditional job stress (compulsory citizenship behavior) on Employee innovative work behavior and develops a mediated model with moderation. The hypothesis is that mandatory civic behavior promotes employees' innovative work behavior through the mediating role of creative self-efficacy and facades of conformity by integrating social cognition theory, social exchange theory, and resource conservation theory. Executive-level ethical leadership was employed as a boundary requirement. Five small and medium-sized manufacturing companies in the eastern region provided me with 370 survey data. The findings revealed that creative self-efficacy and facades of conformity were responsible for mediating the compulsory citizenship behavior and innovative work behavior relationship unfavorable effects. The interaction between compulsory citizenship behavior, creative self-efficacy, and facades of conformity was regulated by ethical leadership. Ethical leadership moderated the indirect effect of compulsory citizenship behavior on Employee innovative work behavior through creative self-efficacy and facades of conformity; when ethical leadership is high, the negative effect of compulsory citizenship behavior on innovative work behavior is weakened. Finally, management and related theoretical consequences are examined.

국제마케팅 전략의 표준화와 기업성과 관계에 관한 연구

정인식,변정희,초수봉 한국전략마케팅학회 2009 마케팅논집 Vol.17 No.1

마케팅 표준화가 성과에 미치는 영향에 대한 연구들이 있었지만 일치되는 결과가 나오지 않았기 때문에 본 연구는 한국 수출기업을 대상으로 먼저 마케팅 표준화가 성과에 어떤 영향을 미치는지 알아보고자 한다. 다음으로 기존의 표준화와 성과에 관한 연구들이 일치된 결과가 나오지 않은 이유를 다른 요인들이 영향을 미칠 수 있음이 예측되어 제품의 유형, R&D강도, 국제경험 등의 변수들의 조절 효과를 보고자 한다. 실증 분석 결과는 다음과 같다. 첫 째, 마케팅 표준화와 성과와의 관계는 유의하게 나타나지 않았다. 두 번째 제품 특성에 따라 마케팅 표준화와 성과와의 관계가 유의한 영향을 미치는 것으로 나타났기 때문에 제품특성변수는 마케팅 전략에서 중요한 변수임을 시사한다. 마지막으로 R&D강도, 국제경험의 조절효과는 나타나지 않았다. The issue of standardization in marketing activities abroad has been prominent in the international literature. Despite extensive research conducted on assessing the effect of the marketing standardization strategy on firm performance variables, there is no consensus in the literature about whether the marketing standardization affects a firm’s performance. This study not only examines the relationship between the marketing standardization strategy and firm performance from the perspective of Korean exporters in international market, but also explores the underlying factors, such as product category, R&D intensity and international experience that might moderate the effect of marketing standardization on firm’s performance. Results indicate that there is no significant influence of marketing standardization on firm performance for Korean exporters. Furthermore, their relationship seems to vary depending on product category which is proved to be an important factor in international marketing literature. However, the moderating effects of R&D intensity and international experience appear to be negligible. This findings underline the importance of further research in understanding the relationship of marketing strategy standardization and firm performance.

지각된 가치가 온라인 구매후기 작성동기와 구전행동 속도에 미치는 영향에 관한 탐색적 연구

왕맹맹(Meng-Meng Wang),초수봉(Shu-Feng (Simon) Xiao),민대환(Dai-Hwan Min) 한국무역연구원 2020 무역연구 Vol.16 No.2

Purpose–The importance of online word of mouth has generated considerable interest among both academics and practitioners. The present study aims to introduce a framework that addresses the factors influencing quick online word of mouth. Specifically, this paper examines the impacts of various motivations of online reviews, which are shaped by different consumer values, on quick online word of mouth. Design/methodology/approach–This study collected survey data from 328 consumers in China and tested the research model using a structural equation approach. Findings - Our results suggest that online review motivations significantly influence the quick online word of mouth among Chinese consumers, which are shaped by consumer values. We conclude that in order to better understand online word of mouth of consumers in the world’s largest emerging market, it might be more beneficial for managers to concentrate on analyzing various motivations that incentivize online consumers to write reviews and the respective consumer values shaping such review motivations. Research implications or Originality–Based on results from a survey sent to online consumers in China, we develop implications for online word of mouth management and research as well as practitioners. One of the most notable contributions of this study is to demonstrate that online review motivations, which are shaped by consumer values, have important impacts on quick online word of mouth. However, different types of online review motivations, which are shaped by different consumer values, exert different effects on quick online word of mouth, suggesting that not all consumer values and online review motivations have the equal effect on quick online word of mouth. We enhance understanding of what drive consumers’ quick online word of mouth, and how consumer values and reviews motivations matter.