한국 현대소설의 정전화 과정 연구 - 중ㆍ고등학교 국어교과서와 지배 이데올로기의 관련성을 중심으로

차혜영(Cha Hye-Young) 돈암어문학회 2005 돈암어문학 Vol.- No.18

This is to examine the correlation between the literature-canon and dominant ideology in Korean literature school textbook(first~fourth education course).<br/> Korean textbook novel as hunting (Lee, Hyo-Suk), the passing rain (Hwang, Soon-Won) and evergreen tree (Sim Hoon) include purity and nationalism in it`s essential element. This essential ideology as purity and nationalism is settled as image of Korean aesthetic feelings in 1970's~80( third ~ fourth education course).<br/> Textbook canon in the Korean modern novel is founded in pak jung-hee Revitalizing Reform and the fifth republic. This modernity project of development-dictatorship take part in formation of Korean aesthetic feelings by means of aesthetic and pedagogy. 'Canon' as property of nation state is shaped in this method.

브랜드 게임화 광고의 브랜드 이미지 일치성과 광고 유희성이 사용자 태도에 미치는 영향

차혜영 ( Cha Hye Young ) 한국상품문화디자인학회 2021 상품문화디자인학연구 Vol.67 No.-

본 연구는 브랜드 게임화 광고의 브랜드 이미지 일치성과 광고유희성이 사용자 태도에 대한 미치는 영향에 대해 종합적으로 분석하고자 하였다. 기술의 발전에 따른 매체환경 변화는 광고의 생태계 패러다임을 바꾸고 있다. 이제 광고는 소비자 접점에서 능동적 협력이 가능한 커뮤니케이션으로써의 역할을 모색하고 발전해 나가야 한다. 게임 콘텐츠 속에 브랜드의 특징과 메시지, 정보를 전달하는 브랜드 게임화 광고는 게임이라는 현실적인 재미를 통한 동기유발을 이끌어 내어 소비자로 하여금 자발적 참여와 능동적 공유 확산을 유도할 수 있다는 점이 장점이다. 따라서 게임 속에 녹아든 브랜드의 이미지 일치 적합 여부는 브랜드태도에 영향을 미칠 것으로 보인다. 광고 자체가 게임화 되어 보여 지는 브랜드 게임화 광고는 게임이라는 측면에서 유희성이 가장 주목할 만한 중심적 변인으로 사용자 태도에 미치는 영향력에 대해 보다 종합적인 관점에서 논의가 필요하다. 연구 결과를 요약하면 첫째, 브랜드 이미지 일처성은 브랜드태도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 브랜드 이미지 일치성은 광고 유희성을 부분 매개로 하여 브랜드태도에 간접적으로 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 브랜드 이미지 일치성과 광고 유희성이 브랜드태도에 미치는 직접적인 영향력은 광고 유희성이 더 큰 것으로 나타났다. 넷째, 브랜드태도는 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구는 더욱 다양화가 기대되는 브랜드 콘텐츠로써 게임화 광고에 대한 이해를 증진시키고 광고 회피 현상에 대한 대안으로 효과적인 브랜드 메시지와 정보를 전달할 수 있는 전략 수립을 위한 방향성을 제공하고 있다는 점에서 시사점이 갖는 의의가 있다. The purpose of this study is to comprehensively analyze the brand image conformity and advertisement fun for user attitudes of brand gamified advertisements. Changes in the media environment due to the development of technology are changing the paradigm of the advertising ecosystem. Now, advertising should seek and develop its role as a communication that enables active cooperation at the consumer point of contact. The advantage of brand gamification advertisements that convey brand characteristics, messages, and information in game contents is that they can induce motivation through realistic fun of games and induce voluntary participation and active sharing by consumers. Therefore, the degree of conformity with the image of the brand that has been incorporated into the game is expected to affect the brand attitude. Brand gamification advertisement, in which advertisement itself is gamified, is the most noteworthy central variable in terms of game play, and it is necessary to discuss the effect on user attitude from a more comprehensive point of view. To summarize the study results, first, it was found that the brand image homogeneity had a positive(+) effect on the brand attitude. Second, it was found that brand image conformity had a positive(+) effect on brand attitude indirectly by partially mediated advertising playfulness. Third, the direct influence of brand image conformity and advertising playfulness on brand attitude was found to be greater in advertising playfulness. Fourth, brand attitude was found to have a positive(+) effect on intention to use. This study has implications in that it enhances the understanding of gamified advertising as brand content that is expected to be more diversified and provides a direction for establishing a strategy that can deliver effective brand messages and information as an alternative to advertising avoidance.

한국 근대문학의 타자와 이질언어 ; 지역간 문명의 위계와 시각적 대상의 창안 -1920년대 해외 기행문을 중심으로

차혜영 ( Hye Young Cha ) 한국문학연구학회 2004 현대문학의 연구 Vol.0 No.24

동아시아 지역표상의 시간ㆍ지리학 : 『문장』의 기행문 연구

차혜영(Cha Hye-young) 한국근대문학회 2009 한국근대문학연구 Vol.10 No.2

모스크바 극동피압박민족회의 참가기를 통해 본 혁명의 기억

차혜영(Cha, Hye-young) 한국근대문학회 2017 한국근대문학연구 Vol.18 No.2

본고는 1917년 러시아 혁명 100주년을 기념하는 근대문학회 학술대회의 취지하에, “모스크바 피압박민족대표자회의(극동회의:1921~1922)”에 참가했던 조선인 참가자들의 기록을 연구 대상으로 삼았다. 이 극동회의를 1차 세계대전 이후(1918), 소비에트혁명(1917) 이후, 그리고 동아시아에서 3.1운동 및 5.4운동(1919) 이후라는 ‘3post 시기’ 세계적 동시성의 맥락 속에서 위치짓고, 한국근대가 마주한 사회주의 혁명에 대한 기억과 전유의 역사태(1925년/1936년)를 고찰했다. 기록을 남긴 1925년 김단야의 회고, 1936년 여운형의 회고를 대상으로, 1917년 혁명의 희망과 약속에 초대받은 피압박민족 혁명가들이, 식민지 조선의 미디어 공론장에서 3년 후, 15년 후 그 혁명을 기억하고 기록하는 내면과 태도를 고찰했다. 김단야의 경우, 레닌서거 1주년이라는 공공 이벤트의 순간에 레닌에 대한 애정과 증언자의식, 그리고 세계혁명을 향한 직업혁명가의 길을 선택하는 자기결단을 보여준다. 이미 죽은 레닌과 해외에서 떠도는 조선인 선배세대 독립운동가` 혁명가들을 향한 애정, 그들이 ‘돌아오지 못하는 사람들’이라는 인식, 그럼에도 죽음의 땅으로 가겠다는 의지를 명백히 표현한다. 이는 지금 여기에 대한 비극적 인식과 미래의 역사적 신념을 향해 지역`공간을 너머 탈주하겠다는, 이 시기 ‘광역적 이동지식인 혁명가’의 상상력과 실천지평을 보여주는 지점이다. 여운형은 1936년 시점 극동회의 15년 후, 역사의 진보에 대한 신뢰와 동시에 소련에서 추방된 ‘방황하는 유태인 혁명가’ 트로츠키와의 동일성을 통해 이상주의적 시선을 견지하는 복합적 시선을 보여준다. 또한 한국근대 여행기 및 여행자 정체성과 관련해 1921년 극동회의 참가기는 특기할만한 점이 존재한다. 이들의 이동과 기록은, 변혁운동을 벌이는 혁명가들이 해외에서 연대, 지원, 협력, 탈주의 네트워크를 통해, 국내 체제변혁과 세계혁명을 동시에 기획하는 자본주의 세계체제 후반기 세계 공통의 현상으로 볼 필요가 있다. 상해, 모스크바, 일본의 식민지 경성 등 국민국가의 경계를 수시로 넘나든 김단야와 여운형, 김규식 현순등의 물리적 광역적 이동과 세계혁명의 비전이라는 시간적 역사철학적 상상력은 한국근대 이동지식인 혁명가의 공통된 지점이다. In this paper, the purpose of this conference is to celebrate the 100th anniversary of the Russian Revolution in 1917 and to study the records of Korean participants participating in the "Moscow Peoples` Press Conference (Far East Conference: 1921 ~ 1922)".....The Revolutionary Revolutionaries, invited to the 1917 Revolution and the Revolutionary Festival, looked at Kim Dan-ya`s recollection in 1925 and the recollections of Yeo-Un-hyeong in 1936, examining their inner and attitude to remember it three years later and fifteen years later. This Far East Conference was set in the context of the world synchronism of the `3post period` after World War I (1918), after the Soviet Revolution (1917), and after the 3.1 and 5.4 movements (1919) in East Asia. In the case of Kim Dae-ya, he shows his affection for Lenin at the moment of the public event, the first anniversary of Lenin`s death, his witnessing consciousness, and his determination to choose the path of a career revolutionary towards the world revolution. It is a point of showing the imagination and practice of the `globalized intellectual revolutionary` who is going to escape beyond the space of space for the tragic recognition and future historical conviction. After fifteen years at the Far East Conference in 1936, Rhee Un - Hyung shows a complex view that maintains an idealistic gaze, based on his trust in the progress of history as well as his identity with the `wandering Jewish revolutionary` Trotsky who was deported from the Soviet Union. In addition, there is a remarkable point about the participation of the 1921 Far East Conference on Korean modern traveler`s and traveler`s identity. These movements and records need to be viewed as a global phenomenon in the latter half of the capitalist world system, in which revolutionaries are transforming abroad through a network of overseas solidarity, support, cooperation and escape. The temporal and historical philosophical imagination of the physical and metropolitan movements such as Kim Dan-ya, Yeo-Unhung, Hyun-Sun, Kim-Gyoseik, who have crossed the boundaries of national states such as Shanghai, Moscow, and Korea in many ways, is a common point of Korean modern movement intellectual revolutionaries.

식민지 시대 문학 장의 역학 ; 소설 개념 형성과 식민지 근대 부르주아의 정치학

차혜영 ( Hye Young Cha ) 민족문학사학회·민족문학사연구소 2005 민족문학사연구 Vol.28 No.-

문화체험과 에스노그래피의 정치학

차혜영(Cha Hye-young) 한국학중앙연구원 2010 한국학 Vol.33 No.1

전범국가 연대의 지정학, 히틀러 시대 정인섭의 유럽 여행기

차혜영(Cha, Hye-young) 한국현대소설학회 2021 현대소설연구 Vol.- No.84

This paper is a study of Jeong In-seops travels to Europe published in the mass media of colonial Joseon during the late Japanese colonial period (1939-1942). For this travelogue text, differences in regional representations in Europe in the 1940s were compared with contemporary media texts. Through this process, the image geography of the Triple Alliance, a war criminal state in World War II, was examined. In the travelogue, Jeong In-seop produced European representations along the lands conquered by Hitler, such as Poland, Denmark, France, Germany, Italy, England, etc., in the 1940s at the seat of the Japan-Germany-Italy Triple Alliance. In summary, Poland and Denmark, Hitlers first conquered lands, were expressed as the peaceful hometowns of art in the absence of resistance, and France as the city of decadent desires, and the land of strife begging for money and life from Hitler. In addition, his travel journals recognized Hitler in Germany and Mussolini in Italy as heroes trying to restore their former glory, and expressed emotional agreement with Japan-Germany- European alliance. The description of British culture located at the beginning and end of his travels to Europe shows the prospect and agreement for the change of hegemony in the world system at this time, and the process of resetting knowledge hegemony and recombination of existing knowledge. On the other hand, in the case of intellectual In-seop Jeong, a transnational intellectual, who is from a colony of a late modern country and an expert in the field of universal science, resets the relationship with the existing knowledge hegemony during the transition to hegemony in the world system, resetting the criteria for self-identity as an intellectual, etc. It can be said that it shows various points.

민족에서 블록으로 -이순탁의 『최근 세계 일주기』의 아시아 인식 전환에 대한 연구

차혜영(Cha, Hye-Young) 한국현대소설학회 2023 현대소설연구 Vol.- No.92

This paper is a study on the perception of the Asian region as revealed in Lee Soon-taks 1934 travelogue 『A Recent Round the World』. In his travelogue, Tokyo, Shanghai, Hong Kong, and Singapore were added and described in a book in the question and answer Then what about us? after extreme concerns about the changing economic situation in the West, the pound bloc, the gold standard economy, and protectionism. It is a region. During the period of global economic change in the 1930s, various parts of Asia faced a huge change due to Japans choice of war, and the relationship between Koreans within the Japanese region and Asia also showed many changes. This paper examines how economist Lee Soon-tak accepted this change and changed his perception of Asia through his world travel story. In his travels in Asia, there is deep and consistent agreement and affirmation of Japans invasion of China and efforts to expand the Southeast Asian market, which were implemented as Japans economic interests faced a crisis. This manifests itself in the unfamiliar and direct hatred of Chinese people and the avoidance of Chinese nationalism, criticism, and racial prejudice bordering on hatred, which were revealed during the stopover in Shanghai. And, starting in 1932, this is a keynote that is connected to the strong argument for a break with the nationalistic political color of the Korean society in China (Shanghai) and a transformation toward commercialistic and entrepreneurial success. The attitude with which he describes episodes of personal experience in the Southeast Asian region is one of warm friendship, hospitality, and comfortable coexistence. This can be said to be an emotion that places oneself in the sense of connection between Outside of Japan(外地) In addition, the sections on India and Manchuria, which were written at length and in detail even though he did not visit them in person, revealed his impatience over the crisis of losing the Japanese market and his provocative and rhetorical anger over the decision to disapprove of Manchukuo. The recognition and records of the Asian region in Lee Soon-taks travelogue are a turning point in 1932 created by the change in the perspective of colonial economists who positioned themselves in the expansion of the hegemony of the colonial mother country and the change in “East Asian geopolitics within Japanese hegemony” after the Great Depression. It shows well. This way of thinking about the Asian region is a very heterogeneous disconnect or rift, different from that of the 1920s and from our resistant nationalism after liberation. Records of Asia as a stopover for Europe-bound travellers, including Lee Soon-taks, have a variety of material values t h at provide a glimpse into the reality of the ‘canyon area where the disconnection occurred.’ This paper examines the Asian region from Lee Soon-taks travelogue as one of its subjects.

문학교육에서 바라본 전쟁의 기억과 체험 : 신자유주의적 생존경쟁과 한국전쟁의 소설적 전유 -6,7차 교육과정기 국어,문학 교과서를 중심으로-

차혜영 ( Hye Young Cha ) 한국문학교육학회 2010 문학교육학 Vol.33 No.-

This paper examined the distribution pattern of Korean-War novels based on Korean language and literature textbooks in the 6th and 7th curriculums in Chapter 2. It was identified that there was diversity in that the subject matter of Korean-War novels almost included various views of the appropriation of war that has existed in Korean literary history and that there was an institutional and formal characteristic that has been opened in free choice as seen in 18 kinds of literary textbooks. In Chapter 3, on the contrary to this institutional, formal diversity and openness, uniformity of cognitive effect on the appropriation of Korean War created by novels in Korean textbooks was studied. Specifically, 1) in contrast with epistemological and ethical values shown by the appropriation of war of the old generation in the 1950s and the generation of 4·19 revolution in the 1960s, 2) existentialist novels of post-war in Korea and 3) ``Bildungsroman`` on national division in the industrialization age occupied an overwhelming majority. And the cognitive effect of these two kinds was examined. In addition, the worldview and human point of view created by synergistic linkage of them was looked into as well. It was identified that the cognitive effect puts basic instinct of self-preservation based on economic survival in front and appropriates life as a fight for existence caused by limitless competition. This cognitive effect created by synergistic linkage of a host of novels in Korean textbooks which appropriate the Korean War, to a degree, differs from issues of a history of studies, i.e. the valuation in history of literature, the studies of individual writers and works and the transformation of cognition on national division. Since the 2000s, in the Korean language and literature textbooks, on one hand, it is combined with ``Bildungsroman`` on national division in terms of overwhelming volume and on the other hand it is arranged making the Korean War(appropriation of war of the old generation in the 1950s and the generation of 4·19 revolution) as an axiological and epistemological problem domain become a minority, the back side and the past. Through this arrangement, the cognitive effect is created that regards a do-or-die limitless struggle for existence as a basic and universal human condition and finds human beings` intrinsic uniqueness and ``touches of humanity`` in only economic survival. It is safe to assume that since this cognitive effect on ``substance`` is located in ``form`` representing autonomy, openness, and diversity of free selection among 18 kinds of textbooks, it displays accidental and voluntary characteristics, not forced ideology.