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      • KCI등재후보

        농촌 농특산품 포장디자인 개선에 따른 소비자 의견 평가

        진혜련 ( Hye Ryeon Jin ),조록환 ( Lok Hwan Jo ),채혜성 ( Hye Sung Chae ) 한국상품문화디자인학회 2016 상품문화디자인학연구 Vol.45 No.-

        6차 산업의 영향으로 농산물 생산뿐만 아니라 제조, 가공, 포장, 판매 등 다양한 분야에 관심을 갖고 융ㆍ복합 경영구조로 변화하고 있다. 특히 포장 및 판매의 경우 포장디자인, 브랜드디자인으로 농촌의 디자인 중요성이 강조되고 있는 반면 비용부담 및 정보부족 등으로 인하여 원활히 이뤄지기 어려운 상황이다. 이에 농촌 상황의 포장디자인 비용부담을 줄이기 위해 전 연구에서 현장조사, 문제점파악, 개선연구, 표준디자인 가이드 안을 개발한 바 있다. 본 연구에서는 개발한 표준 포장디자인안의 실용화를 위해 농촌관광마을에 현장 적용하여 개선을 통한 소비자 의견을 평가하고자 하였다. 그 결과 적용 포장디자인의 만족도, 적합성이 70%이상이 긍정적인 의견으로 나타났고 포장디자인 기능 충족도는 운반편리성과 상품성이 높게 나타났으며 요건 충족도는 경제성이 다소 높게 나타났다. 적용 포장디자인의 개선 요인 의견분석 결과 구매도가 가장높았고 그 외에 전형성, 내구성, 적합성이 개선 요인으로 높게 나타났다. 본 연구결과를 통해 개발된 표준 포장디자인안의 소비자 의견의 타당성 및 효과를 정량적으로 검증하였다. 본 연구는 앞서 연구와 연결하여 현황조사, 문제점파악, 개선연구진행, 표준가이드 디자인 개발, 현장실용화, 소비자 반응 평가, 기술이전계획 순으로 체계적이고 객관적인 연구절차를 통해 진행함으로써 농특산품 포장디자인의 문제점과 한계점을 해결하는 디자인개선 참고자료로 유효할 것으로 사료된다. With the effect of the sixth industry, since not only the production of agricultural products but also their manufacturing, processing, packing and selling have been attracting attention from various fields, the management of agricultural products are going through the shift to a fusion structure. In rural areas the situation around the site survey research design to reduce packaging costs, identify problems, and develop a bar inside the Improvement of standard design guide. In this study, we apply the field in a rural tourist village for practical use in the development of a standard design was to evaluate consumer response through the improvement. Satisfaction of the results apply to packaging design, suitability pulled more than 70% positive feedback that the package design capabilities to meet even this appeared carrying high degree of convenience and marketability meet the economic requirements were somewhat higher. In addition to improving factors that also have the highest opinion analysis applied to the purchase of typicality packaging design, durability, compliance was higher improvement factors comment. The feasibility and effectiveness in standard packaging design developed in this study were quantitatively verified. Survey and earlier connected with the research, identify problems, improving research in progress, the standard guide design and development, field practical, consumer opinion surveys, technology transfer plan in order to systematically and progress through objective research process by the problems and limitations of agricultural specialty packaging design It is believed to be effective in design and resources to resolve.

      • KCI등재

        농촌 농특산품 전시판매시설 디자인 소비자 의식 분석 및 디자인 개발 -농촌관광마을을 중심으로-

        진혜련 ( Hye Ryeon Jin ),서지예 ( Ji Ye Seo ),조록환 ( Lok Hwan Jo ) 한국농촌계획학회 2014 농촌계획 Vol.20 No.4

        This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers` awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers` awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers` opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers` demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.

      • KCI등재

        농촌관광마을 VI디자인,포장디자인 개선 현장 실용화 및 효과-연천옥계마을을 중심으로-

        진혜련 ( Hye Ryeon Jin ),채혜성 ( Hye Sung Chae ),조록환 ( Lok Hwan Jo ) 한국농촌계획학회 2014 농촌계획 Vol.20 No.3

        The current rural conditions are undergoing the change from the past production-intensive structure to an integral and complex one of producing, processing, selling, touring and lodging owing to the changes of life-style, consumption trend and social environments. The rural area is developing into a community of rural tourism villages to grow into one management system along with the assistance of the government’s various supporting projects. Through this, the rural designing has got to play a significant role as one of the factors of the enhancement of competitiveness and the increase of income. Therefore, those previous studies on the variety and possibility of rural development are being employed for the researches which are to develop techniques of branding, marketing and packaging. In particular, the researches for VI (Village Identity), BI (Brand Identity) and designs of landscaping, packaging of agricultural specialties and display stores, which definitely shows that the importance of rural designing, is being paid a lot more attention to. Thus, this study has verified the site commercialization and its effect by developing some practical designing with the focus of package design at rural tourism villages. The Okgye Village in Yoncheon was selected for study subject based on the result of status investigation. This study has analyzed such problems as lack of village identity, non-description of items and their indispensible marks which were seen their designs of village and packaging. The colors of major items and the village image being substituted into the image scale of IRI color were estimated so that the appropriate colors might be selected, along with which the shapes of major items were decided to be motif for the village symbol and design to be created. The designs of such major items as grains, greens and sauces were created with the consideration of the easiness of loading, the continuity of using and the aesthetics. For grains, those outer boxes which are possible for set-packaging and small-sized packaging have been developed. For greens were developed the boxes with the structure of the permeability for the persisten`t quality as well as the possibility for packaging small amount. In case of sauces, those outer-boxes equipped with fixing tray were made with the transport-convenience taken into consideration. The sticker-label designs for all those three were also developed which stand for the village identity and are conveniently used in each farm family. When this development was applied at the sites, it was found that the satisfaction and reliability of consumers as well as the satisfaction of farmers were raised along with the increase by more than 30% after the improvement.

      • KCI등재

        농특산품 전시판매장 디자인 현황 분석 및 유형별 분석 -농촌관광마을 현장조사 및 농업인 공급자 의식조사를 중심으로-

        진혜련 ( Hye Ryeon Jin ),채혜성 ( Hye Sung Chae ),강가혜 ( Ga Hye Kang ),조록환 ( Lok Hwan Jo ) 한국농촌계획학회 2013 농촌계획 Vol.19 No.3

        With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40`s and 50`s and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers` attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users` convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.

      • KCI등재

        컬러광을 활용한 발반사요법이 인체 생리적 반응 변화에 미치는 영향에 관한 연구

        진혜련 ( Hye Ryeon Jin ),유미 ( Mi Yu ),박경준 ( Kyung Jun Park ),김남균 ( Nam Gyun Kim ),정성환 ( Sung Whan Chung ),김동욱 ( Dong Wook Kim ) 한국감성과학회 2010 감성과학 Vol.13 No.1

        Recently, people have been suffering from stress-related fatigue and psychological disorders. Most people depend on medicine for pain relief; many treat pain also through alternative medicine or replacement therapy. However, drug therapy has many side effects, including increased stress after the therapy. In comparison, alternative therapies such as massage and foot reflexology are less damaging to the body, and such therapies can be provided without physical or psychological discomfort. In this regard, the author had previously co-developed color foot reflexology, which combines the merits of color therapy and foot reflexology; color foot reflexology has been shown to have beneficial effects without undue pain. This study investigates the effects of color foot reflexology on the physiological response of the body by comparing the body`s response to the signal with that to the placebo. Healthy adult subjects were selected for the experiment, which was conducted under optimal experimental conditions and design. The results indicated that when stimulated, parasympathetic nerves increased in HRV and that blood pressure, pulse, body heat, peripheral blood flow were dramatically activated. However, the results for the placebo indicated minimal changes or irregular outcomes. The results provide strong evidence for the beneficial effects of the color foot reflexology instrument on the autonomic nervous system and on the physiological response of the body. Future research is warranted to verify the results of the current study by examining patients suffering from diseases and disorders arising from irregular physiological functions in the context of the foot.

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