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- 저자 : 진영완(Yoyng Wan Jin) (검색결과 1 건)
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조방현(Bang Hyeon Cho),전형상(Hyeong Sang Jeon),진영완(Yoyng Wan Jin) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.4
This study aims to make clear for what purpose amateur skiers, so-called ski maniacs, distinctive from those who participate in the skiing as one of the leisure sports, buy top priced famous brand equipment and clothes and what kind of satisfaction they draw from that choice, in order to figure out the participation-driven consumption of those who participate in the skiing. This writer conducted the in-depth interview with 6 samples, who participated in this study, collected through purposeful sampling according to the goal of this study and drew the following conclusion mainly through the derived results. First, it was found that the reason that the participants of this study bought top price sky equipment and clothes was that they considered that they deserved the high quality equipment and clothes, and had a great self confidence in their skiing skills. Second, the participants in this study were found to buy high priced skiing equipment and skiing clothes to show off their skiing skills to others. They were found to be equipped with advanced skiing skills and think that their skiing equipment and clothes make their skiing skill look more sophisticated. Third, participants in this study were found to be satisfied with the simple fact that they own their high quality skiing equipment and clothes, which turned out to come from the fact that their high quality skiing equipment and clothes represent not only the value of commodity but also the value of scarcity.
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