한국 신문의 정치적 성향에 따른 기후변화 뉴스 프레이밍 차이 연구

주영기 ( Young Kee Ju ) 한국지역언론학회 2013 언론과학연구 Vol.13 No.3

기후변화의 위험성이 날로 현실화하면서 관련 전문가와 대중의 위험인식을 연결시켜주는 뉴스미디어의 중요성도 커지고 있다. 본 연구는 한국의 대표적인 보수 신문인 조선일보와 진보언론으로 평가되는 한겨레의 기후변화 보도를 뉴스 프레이밍의 관점에서 분석하였다. 기사의 테마와 취재원, 정서적 논조(affective tone)를 내용 분석한 결과, 보수언론인 조선일보 기사는 예후 프레임을 구성하는 테마들이 유의미하게 많이 사용된 것으로 나타났다. 집단 및 개인 차원의 기후변화에 대한 대응책과 관련되는 뉴스 테마 (‘녹색사업’과 ‘녹색생활’)가 첫 번째, 세 번째로 많았다. 진보 성향의 한겨레 보도에서는 이런 예후 프레임군의 테마들에 대한 선호 현상이 확인되지 않았다. 문제의 심각성 파악에 치중하는 진단 프레임에 해당되는 ‘환경 감시’가 가장 빈번한 기사 테마였고, 조선일보에 비해 지역공무원 취재원을 거의 사용치 않은 것으로 나타났다. 정서적 논조는 그 자체로는 유의미한 정보를 제공하지는 않았으나 교차분석 결과, 보수 언론 보도에서 긍정적 기사 논조가 지방 공무원 인용 및 ``녹색 사업`` 테마의 적용과 밀접한 연관성이 두드러진 반면, 한겨레 보도에서는 이런 세 요인간의 연관성이 확연히 떨어지는 것으로 나타났다. 결론적으로 예후 프레임은 보수 언론에서, 진단 프레임은 진보 언론에서 더 두드러질 것이라는 가설이 검증되었다. 기후 변화에 대한 시민들의 위험인식과 행동 변화에 두프레임이 미치는 영향에 대한 추가 연구의 필요성이 논의되었다. News media`s role in connecting experts` discourse to public risk perception has become significant with the rising risk of climate change. We examined news framing of climate change by the conservative and liberal newspapers (Chosun-Ilbo and Hankyoreh, respectively) in Korea. News framing of diagnosis versus prognosis was probed in terms of themes, sources, and affective tones. The results show that the conservative newspaper`s themes were prognostic: those of coping at a group level and an individual level (i.e., green project and green life, respectively) were the most and third most frequently covered. The liberal newspaper, however, did not show any preference for particular framing. Rather, the most frequent theme in the liberal newspaper was Environmental Surveillance, which belongs to the diagnosis frame. Local government officials were more frequently used as sources by the conservative newspaper than the liberal newspaper. Positive and negative tones were not significantly different in both newspapers. A cross-tabulation analysis, however, indicated that the positive tones in the conservative newspaper`s articles were the most salient in its news stories with green project theme and the ones with local government sources. This was not observed in Hankyoreh`s news coverage.

언론 건강 위험 보도의 환경 감시 기능과 게이트키핑

유명순,주영기,You, Myoung-Soon,Ju, Young-Kee 대한예방의학회 2010 예방의학회지 Vol.43 No.3

Objectives: This study investigates whether Korean news media pay more attention to emerging diseases than chronic ones, and whether they closely follow the changes in the magnitude of health risks of chronic or well-known diseases. These two features are expected to appear as the result of surveillance function served by health journalism that should be the main source of the public's risk perception. Methods: The number of stories published in 10 newspapers containing the words, 'SARS,' 'Bovine Spongiform Encephalopathy,' 'Avian Influenza,' and 'Influenza A virus' was compared with the number of stories on chronic or wellknown diseases. We also counted the annual number of stories, published in a 12-year period, containing following terms: 'cancer,' 'diabetes,' 'hypertension,' 'pneumonia,' and 'tuberculosis.' The number was compared with the actual mortality of each disease. Results: Although cancer represented the primary cause of mortality, the newspapers covered key emerging diseases more than cancer or other well-known diseases. Also, media coverage of 'pneumonia' and 'tuberculosis' did not vary in accordance with changes in the mortality of each disease. However, the news media coverage did vary in accordance with the mortality of 'cancer,' 'diabetes,' and 'hypertension.' Conclusions: Korean health journalism was found to have both strong and weak points. The news media reduced the relative level of attention given to pneumonia and tuberculosis. Bearing in mind the major influence of news coverage on risk perception, health professionals need to be more proactive about helping to improve Korean health journalism.

영화 투자배급사의 연간 포트폴리오 분석

박승현(Seung Hyun Park),주영기(Young Kee Ju) 한국콘텐츠학회 2014 한국콘텐츠학회논문지 Vol.14 No.7

본 연구는 한국의 영화산업을 주도하는 기업이 연도별 포트폴리오를 구성하면서 어떤 방식으로 제작비 차별화를 하고 있는 지를 사례연구를 통해 알아보았다. 분석 결과, 롯데엔터테인먼트의 배급전략은 연간 투자 포트폴리오에서 제작비가 큰 영화의 투자 비율을 제한하고 전체 예산의 80% 이상을 중간 규모급 영화의 제작에 투자하여 배급 라인업을 보다 더 다양하게 구성하려는 방식을 택한 것으로 나타났다. 이에 반해, 흥행 실적은 60억 원 이상의 제작비가 투입된 작품들이 많았고 수익성에서도 가장 높은 수준을 기록하였다. 롯데 배급 영화 중 장르별로는 코미디, 드라마가 가장 많이 배급되어 1, 2위를 차지했다. 하지만 코미디와 드라마 장르는 수익성 면에서는 7개 장르 중 3, 5위를 차지하였고 액션과 범죄 스릴러 장르가 1, 2위를 차지해, 제작비 차별화 방향과 흥행 실적이 불일치하는 모습을 보였다. We examined the annual film distribution portfolio of a Korean film distributor, Lotte Entertainment, investigating how the company puts big-budget films and low-budget movies together. As a result, the distributor was found to invest more than 80% of its whole budget in producing medium-size movies. The more successful box office, however, was witnessed from big-budget films that the company spent more than 6 billion Korean wons. With respect to genre, comedy and drama were the most and second-most frequently produced. However, Those two genres were not the most successful genres in the box office. Korean movie-goers favored actions and thriller the most and second most. Comedy took only the third place of the Korean box office, signifying a discord between the portfolio and the Korean box office.

헬스 리터러시 측정을 위한 공공기관 건강정보의 활용 가능성 탐색

홍경진(Kyung Jin Hong),주영기(Young Kee Ju),전상일(Sang Il Jun),윤혜정(Hae Jung Yoon),유명순(Myoung Soon You) 한국보건교육건강증진학회 2012 보건교육건강증진학회지 Vol.29 No.3

Objectives: Improving public capability to obtain, understand, and use health information is important for decision-making and communication. This study attempts to measure adults’ literacy of the information provided by a public health institution. Factors affecting different health literacy level are also investigated. The relation between public risk perception and health literacy is examined as well. Methods: A total of 800 korean adults were surveyed. To provide the participants health literacy questions, health messages of heavy metals released by KFDA as well as literacy questions developed by NIKL were used. A total of eight questions were developed to measure health literacy. The dimensions of risk perception proposed by Brewer et al.(2008) were modified to measure risk perception. Results: The average percentage of correct answer for all literacy questions was only 65.57%. Individuals at the older age, and with lower education/ income level were more likely to be low literate. In addition, health literacy was strongly associated with risk perception. Conclusions: Public literacy of health information is influenced by socio demographic factors. This study suggested a possibility that low health literacy may affect unrealistically high risk perception. Further studies with sophisticated methodologies to measure health literacy need to be developed.

건강 메시지의 독이성과 소통 효과

유명순(Myoung Soon You),주영기(Young Kee Ju) 한국보건교육건강증진학회 2012 보건교육건강증진학회지 Vol.29 No.5

Objectives: Developing efficient health messages is important for improving health behaviors at a societal level. This study attempts to test a few variables that could constitute the elements for measuring readability of health message. The number of subject-verb relationships in a sentence, placement of jargon, i.e., explication before or after each jargon, and the number of less familiar Chinese characters were manipulated to hypothetically differentiate readability. Methods: In a 2 x 2 mixed factorial experiment, 152 college students read two health messages regarding side effect of health functional food and energy drink. The participants’ perceived readability was asked, and eight questions were developed to measure the participants’ recognition of the health information. Results: Those who read messages manipulated to have high readability rated the message significantly higher than those who read messages with low readability. Also, the former answered the questions more correctly than the latter, implying the association between readability and knowledge acquisition regarding health. Conclusions: Readability is suggested as a factor determining the effect of health messages in affecting the public’s health risk perception and relevant behaviors. Further studies to sophisticate the measurement itself and to examine the effect of actual public messages with different readabilities are suggested.

핵심정보 중심의 건강증진 및 보건교육 메시지 구성 원리

심민선(Min Sun Shim),조영환(Young Hoan Cho),최효선(Hyo Seon Choi),손희정(Hee Jeong Son),주영기(Young Kee Ju),유명순(Myoung Soon You) 한국보건교육건강증진학회 2013 보건교육건강증진학회지 Vol.30 No.5

Objectives: This paper aims to explain principles of gist-based health message design and discuss their implications for health promotion and public health education. Methods: After reviewing Reyna and Brainerd’s Fuzzy Trace Theory(FTT), the authors explicate how to transform FTT into a practical guidance of health message design. Our explication is based upon FTT’s reasoning that human intuition, rather than analysis, takes a primary role in message recall and comprehension, followed by judgment and decision making. We expect gist-based message design to be appropriate to serve such intuition. Results: Four principles of gist-based message design are offered: (1) provision of qualitative, as well as quantitative, information of gist, (2) inclusion of visual images corresponding to gist, (3) use of effective message formats to emphasize the gist (4) inclusion of relevant reasons and contextutal information. Conclusions: Gist-based message design has theoretical and practical implications for health promotion, specifically in the field of public health education, the press and governmental communication toward the public, and provider-patient communication in medical settings.

식품 위해요소 정보생산과 감정촉발 요인의 관계성

임종섭(Jeong-Sub Lim),박지희(Ji-Hee Park),주영기(Young-Kee Ju),유명순(Myoung-Soon You) 한국언론학회 2014 한국언론학보 Vol.58 No.6