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- 저자 : 조혜빈 ( Hea Bin Jo ) (검색결과 2 건)
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박성희 ( Sung Hee Park ),조혜빈 ( Hea Bin Jo ),신예현 ( Ye Hyun Shin ),조용빈 ( Yong Been Cho ),최영찬 ( Young Chan Choe ) 한국식품유통학회 2014 食品流通硏究 Vol.31 No.1
In this study, we analyzed the research trend of the e-commerce of agricultural products. The purpose of this paper is to investigate the current situation of agricultural product e-commerce, and to analyze the food consumption data through the e-commerce. We analyzed 59 articles that were retrieved from searching Agricultural products, Electronic commerce, e-market in the keyword search field from 1998 to 2013. In order to compare the real consumers` consumption pattern, we analyzed 383 households residing in the capital area. The results show three implications in order to vitalize agricultural e-commerce. First, the agricultural e-commerce needs to deal with products preferred by consumers in the beginning and to expand other items. Second, an integrated internet store is better than an online shopping mall run by individual farmer. Third, the technical development of agricultural products such as the standardization, and packing should be done for e-commerce.
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작목전환의 단계별 성공요인 분석 -HERO 모델 적용-
안경아 ( Kyeong Ah Ahn ),박성희 ( Sung Hee Park ),조혜빈 ( Hea Bin Jo ),최영찬 ( Young Chan Choe ) 한국농촌지도학회 2012 농촌지도와 개발 Vol.19 No.3
Conditions of farm crop switching are affected by several important external factors such as agricultural products import opening, policy support, and climate change. Farming environment is always changing; barriers to imports are becoming lower and lower because of FTA and others, and climate change affects a boundary line of cultivation. Those situations give farmers motivation to change crops in order to cope with them. In addition, crop switching has been done in response to the local government measures about purchase of local agricultural products according to the local food and the expansion of organic agricultural products in school meal. Even though the favorable environment toward crop switching has been created, there are not many researches or outcomes regarding crop switching. Only few studies focus on the list of decision-making in crop switching, and locally suitable crop selection is not treated. In order to utilize crop switching as a farm management strategy, the proper frame should be studied and practical researches on application possibility also need. Therefore, study on crop switching is in a timely, proactive manner because farms catch the chance of expansion of school meal by changing crops. This paper applies HERO model used for venture foundation process to crop switching process. Success factors of HERO model are comprised of Habitate, Entrepreneurship, Resource, and Opportunity, and these phased application factors are applied to crop switching process. By doing so, each phase success factor of crop switching can be uncovered. Three farm organizations supplying organic agricultural products to schools are studied in Gyeonggi province. As a result, the stabilization stage cannot be achieved because of the habitate conditions and social conditions with low risk bearing of crop switching and current school meal systems are the main problems to block the diversification of risks. In order to succeed in crop switching, constructing the habitate in local districts or in systems of school meal is more effective than supporting each farm.
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