체육 행정조직: 단체의 조직기능 개편 방안 ; 초일류 스포츠공익기관화를 위한 국민체육진흥공단의 노력과 대안

조송현 한국스포츠과학원 2008 스포츠과학 Vol.104 No.-

대학 내 스포츠센터의 서비스품질과 재구매의도 및 구전의도와의 관계

조송현 한국스포츠산업경영학회 2002 한국스포츠산업경영학회지 Vol.7 No.2

본 연구의 목적은 대학 내 스포츠센터에서 제공되어지는 다양한 서비스품질 가운데 어떠한 요인이 재구매의도와 구전의도에 영향을 미치는가를 규명하는 것으로, 이러한 목적을 달성하기 위하여 대학교 내에 설치되어 있는 스포츠센터의 회원 400명을 편의표본추출법을 이용하여 표집한 다음 실제 364명의 설문지를 분석에 사용하였다. 자료처리는 상관분석 및 회귀분석을 이용하였으며 본 연구에서 도출된 결과는 다음과 같다. 첫째, 대학 내 스포츠센터의 서비스품질 다섯 가지 변인 모두 재구매의도에 긍정적인 영향을 미친다. 또한 재구매의도에 영향을 미치는 상대적 영향력은 직원, 지도자, 프로그램, 부대시설, 주시설의 순이다. 둘째, 대학 내 스포츠센터의 서비스품질 다섯 가지 변인 가운데 주시설, 직원, 지도자 변인이 구전의도에 긍정적인 영향을 미친다. 또한 구전의도에 영향을 미치는 상대적 영향력은 직원, 지도자, 주시설의 순이다. 따라서 대학 내 스포츠센터 관리자는 제공할 수 있는 다양한 서비스품질 가운데 직원 및 지도자라는 기능적 품질에 보다 관심을 두고 스포츠센터를 관리·운영하여야 하며, 이러한 노력을 통해 보다 많은 학생들이 만족한 상태에서 운동에 참가할 수 있는 토대를 제공해 주어야 할 것이다. The purpose of this study was to examine the relationship among service quality of university sport center, repurchase intention, and word-of-mouth intention. The subjects of this study consisted of 400 "A" university sport center members in Seoul and 364 sport center members out of 400 were used for data analysis. The statistical technique for data analysis were correlation analysis and regression analysis by SPSS/PC v 10.0 program. Results of this study were as follows : First, service quality of university sport center showed a positive effect on repurchase intention. Second, service quality of university sport center showed a positive effect on word-of-mouth intention. university sport centers manage should concentrate on functional services, such as employee and instructor, among diverse service qualities in managing the sport center. Through this kind of effort students will be provided with the better chance of having satisfaction during their workouts.

삼기음가감방과 봉약침, 체침의 병행치료가 뇌졸중 후 견관절 통증에 미치는 효과 비교연구

조송현,조홍석,이경윤,윤석훈,정우석,김상호 대한침구의학회 2012 대한침구의학회지 Vol.29 No.2

Objectives : The purpose of this study is to evaluate the effect of cotreatment with Samgieum-gagam, acupuncture and sweet bee venom acupuncture on post-stroke shoulder pain. Methods : The subjects in this study were 43 patients with post-stroke hemiplegic shoulder pain. These patients were randomly divided into four groups : the group treated with acupuncture, the group cotreated with acupuncture and sweet bee venom acupuncture, the group cotreated with acupuncture and Samgieum-gagam, the group cotreated with acupuncture, sweet bee venom acupuncture and Samgieum- gagam, They were treated for 4 weeks, and the effectiveness was assessed by visual analogue scale(VAS), Fugl-Meyer motor assessment(FMMA), painless passive ROM of shoulder external rotation(PROM), Modified Ashworth sacle(MAS) and Satisfaction. Results : All groups showed significant change in VAS, FMMA and PROM. The group cotreated with acupuncture, sweet bee venom acupuncture and Samgieum-gagam showed more effectiveness in VAS and FMMA than the group treated with acupuncture. There was no significant difference in MAS among groups. Conclusions : This study suggests that cotreatment with Samgieum-gagam, acupuncture and sweet bee venom acupuncture is more effective than acupuncture treatment only on post-stroke shoulder pain. Further study based on many other combination methods, larger population, and long term follow-up is needed to confirm this suggestion.

자전거 이용 활성화에 관한 연구

조송현 서울대학교 체육연구소 2001 서울大學校 體育硏究所論集 Vol.22 No.1

As the human society being developed, the pollution of the environment gave negative effect on human life. In Korea, because of the serious traffic problem, pollution caused by cars has become a big issue. In environmental aspect, one solution could be the bicycle-the green mode of transportation. The bicycle could be the substitution for cars, and there should be much more practical studies on this subject. This study is to examine the non-bike users unrevealed will to ride bicycle, and the behavior of the bicycle user. This study will encourage the usage of the bicycle. This study used judgment sampling. This study had extracted the population from priority 12 listed area, which will be under-constructed. And among that area extracted total of 240 people, 20 from each area, over middle school aged and using the overpopulated subway. The reliability of the questionnaire was ranging from .626-.731 and the validity of the questionnaire was tested confirmatory factor analytic technique. Data were analyzed using frequency analysis and t-test. Results obtained from this research are as follow: First, bike user groups contentmenent should grow more. Second, at the same time, the car traffic hold down policy should be preceded. Third, recent objective of using vehicle have to overcome the different direction of the policy. Fourth, to reduce the bicycle accident the safety facilities have to be secured, and the standards of the institutional aspect should be chanced.

축적된 노하우로 올림픽 경제효과 톡톡

조송현 부산연구원 2007 부산발전포럼 Vol.- No.108

골프 용품 구매 시의 지각된 위험과 접점 만족 및 재구매 의도의 관계

조송현,전상천,이정훈 釜山大學校 附設 體育科學硏究所 2005 體育科學硏究所 論文集 Vol.21 No.2

The purpose of the this study was to examine the relationship among the factors of perceived risk, encounter satisfaction, and repurchase in golf goods shopping. The population of this study was visitors who visited a driving range and also had experience of golf goods shopping......

고등학생의 PC 스포츠게임 참가를 통한 여가만족에 영향을 미치는 결정요인에 관한 연구

조송현,김재운,홍석표 한국사회체육학회 2002 한국사회체육학회지 Vol.18 No.2

The Relationship Between Adolescents' Participationin PC Sport Games and Leisure Satisfaction

편광 상이 루프 구조 기반 Lyot형 고차 광섬유 빗살 필터

조송현(Song-Hyun Jo),김영호(Young-Ho Kim),이용욱(Yong-Wook Lee) 한국조명·전기설비학회 2013 조명·전기설비학회논문지 Vol.27 No.12

In this paper, we propose a Lyot-type optical fiber comb filter based on a polarization-diversity loop structure (PDLS), which has flat-top pass bands and multiwavelength switching capability. Generally, the PDLS can remove the dependency of the filter on input polarization. The proposed filter is composed of a polarization beam splitter, two half-wave plates (HWPs), and two polarization-maintaining fiber loops concatenated with a 60° offset between their principal axes. By controlling two HWPs, it can operate in a flat-top band mode or a lossy flat-top band mode with an inherent insertion loss of ∼3.49dB. In particular, flat-top bands can be interleaved in both modes, which cannot be realized in a Lyot-Sagnac comb filter based on a fiber coupler. Compared with Solc-type high-order comb filters with the same order, the proposed filter shows sharper transition between pass and stop bands.

유소년 축구지도자의 비언어적 커뮤니케이션이 학생선수의 지도자신뢰, 운동몰입, 운동만족에 미치는 영향

조송현(Cho, Songhyun) 한국사회체육학회 2021 한국사회체육학회지 Vol.- No.84

Purpose: The purpose of this study is to ascertain the relationship of non-verbal communication of youth soccer leaders on student athletes’ leader trust, exercise commitment, and exercise satisfaction. Method: Elementary school soccer teams members based in Busan, Incheon, Ulsan and Gyeongsangnam-do, professional teams youth club U-12 members, and fifth & sixth graders learning soccer at soccer clubs were selected as subjects. A total of 320 people were selected using the convenience sampling method, and 299 data were used for the actual analysis, excluding 21 which were judged to be incomplete surveys. Using the SPSS 25.0 program, the validity and reliability of the survey tools were verified through frequency analysis, exploratory factor analysis, Cronbach’s α coefficient calculation, and correlation analysis. Furthermore simple regression analysis and multiple regression analyses were conducted for hypothesis verification. Results: First, non-verbal communication had a positive effect on student athletes’ trust in their leaders. Second, non-verbal communication had a positive effect on student athletes’ exercise commitment. Third, nonverbal communication had a positive effect on student athletes’ exercise satisfaction. Fourth, leader trust had a positive effect on exercise commitment. Fifth, leader trust ha d a positive effect on exercise satisfaction. Sixth, exercise commitment had a positive effect on athletic satisfaction. Conclusion: The use of non-verbal communication by youth soccer leaders can be said to be an important factor in establishing a trust relationship with student players for leading to immersion and satisfaction in training situations.

예능 토크쇼의 속성의제설정과 속성프라이밍 효과 연구

조송현(Song Hyun Cho),하승태(Sungtae Ha) 부산울산경남언론학회 2018 지역과 커뮤니케이션 Vol.22 No.3

본 연구는 2012년 18대 대선을 앞두고 진행된 예능 토크쇼 〈힐링캠프〉에서 표현된 잠재적 대선 후보들의 이미지가 공중들의 정치적 의사결정에 미친 영향을 속성 의제설정과 속성 프라이밍 이론을 적용시켜 분석하였다. 우선, 〈힐링캠프〉에서 강조된 정치인의 특정 이미지 속성(개인적 특성/경험 및 능력)은 공중에게 중요하게 인식되는 경향을 보였으나 통계적 유의성을 확보하지는 못했다. 하지만 해당 속성이 반복적으로 노출되었을 때 그러한 경향은 강화되는 것으로 관찰되었다. 나아가 〈힐링캠프〉에서 부각된 정치인의 이미지는 그 대상을 평가하는 주요 기준에 까지 영향을 미친 것으로 분석되었다. 이는 선행연구에서 보고된 시사/토론 프로그램에 대한 노출 효과뿐만 아니라 예능 프로그램에 대한 노출 역시 의제설정과 프라이밍 효과를 나타낼 수 있음을 시사한다. 본 연구는 그동안 상대적으로 주목받지 못했던 TV 예능 토크쇼의 정치적 영향력을 살펴봄으로써 국내 정치커뮤니케이션 연구 영역을 확장하는 의미를 가진다. This study analyzes the impacts of image attributes of potential presidential candidates who appeared on the TV talk show 〈Healing Camp〉 on viewers’ political decision-making utilizing the theoretical backgrounds of attribute agendasetting and priming. First, we found that those image attributes emphasized in the programs(personal characteristics/experience and ability) were also salient among the viewers but with no statistical significance. However, those attribute agendasetting effects were stronger when those attributes were repeatedly shown. Second, viewers utilized those emphasized media attribute agendas as primary criteria when they make decisions about the political figures. These findings show that exposure to the TV entertainment programs such as 〈Healing Camp〉 as well as news programs could also have an impact on public’s perception on the important attributes of politicians and their standards for political decision-making. This study implies that we need to pay more attention to entertainment programs as a strong tool of political communication, which will extend the boundary of the research field.