축적된 노하우로 올림픽 경제효과 톡톡

조송현 부산연구원 2007 부산발전포럼 Vol.- No.108

삼기음가감방과 봉약침, 체침의 병행치료가 뇌졸중 후 견관절 통증에 미치는 효과 비교연구

조송현,조홍석,이경윤,윤석훈,정우석,김상호 대한침구의학회 2012 대한침구의학회지 Vol.29 No.2

Objectives : The purpose of this study is to evaluate the effect of cotreatment with Samgieum-gagam, acupuncture and sweet bee venom acupuncture on post-stroke shoulder pain. Methods : The subjects in this study were 43 patients with post-stroke hemiplegic shoulder pain. These patients were randomly divided into four groups : the group treated with acupuncture, the group cotreated with acupuncture and sweet bee venom acupuncture, the group cotreated with acupuncture and Samgieum-gagam, the group cotreated with acupuncture, sweet bee venom acupuncture and Samgieum- gagam, They were treated for 4 weeks, and the effectiveness was assessed by visual analogue scale(VAS), Fugl-Meyer motor assessment(FMMA), painless passive ROM of shoulder external rotation(PROM), Modified Ashworth sacle(MAS) and Satisfaction. Results : All groups showed significant change in VAS, FMMA and PROM. The group cotreated with acupuncture, sweet bee venom acupuncture and Samgieum-gagam showed more effectiveness in VAS and FMMA than the group treated with acupuncture. There was no significant difference in MAS among groups. Conclusions : This study suggests that cotreatment with Samgieum-gagam, acupuncture and sweet bee venom acupuncture is more effective than acupuncture treatment only on post-stroke shoulder pain. Further study based on many other combination methods, larger population, and long term follow-up is needed to confirm this suggestion.

고등학생의 PC 스포츠게임 참가를 통한 여가만족에 영향을 미치는 결정요인에 관한 연구

조송현,김재운,홍석표 한국사회체육학회 2002 한국사회체육학회지 Vol.18 No.2

The Relationship Between Adolescents' Participationin PC Sport Games and Leisure Satisfaction

대학 내 스포츠센터의 서비스품질과 재구매의도 및 구전의도와의 관계

조송현 한국스포츠산업경영학회 2002 한국스포츠산업경영학회지 Vol.7 No.2

본 연구의 목적은 대학 내 스포츠센터에서 제공되어지는 다양한 서비스품질 가운데 어떠한 요인이 재구매의도와 구전의도에 영향을 미치는가를 규명하는 것으로, 이러한 목적을 달성하기 위하여 대학교 내에 설치되어 있는 스포츠센터의 회원 400명을 편의표본추출법을 이용하여 표집한 다음 실제 364명의 설문지를 분석에 사용하였다. 자료처리는 상관분석 및 회귀분석을 이용하였으며 본 연구에서 도출된 결과는 다음과 같다. 첫째, 대학 내 스포츠센터의 서비스품질 다섯 가지 변인 모두 재구매의도에 긍정적인 영향을 미친다. 또한 재구매의도에 영향을 미치는 상대적 영향력은 직원, 지도자, 프로그램, 부대시설, 주시설의 순이다. 둘째, 대학 내 스포츠센터의 서비스품질 다섯 가지 변인 가운데 주시설, 직원, 지도자 변인이 구전의도에 긍정적인 영향을 미친다. 또한 구전의도에 영향을 미치는 상대적 영향력은 직원, 지도자, 주시설의 순이다. 따라서 대학 내 스포츠센터 관리자는 제공할 수 있는 다양한 서비스품질 가운데 직원 및 지도자라는 기능적 품질에 보다 관심을 두고 스포츠센터를 관리·운영하여야 하며, 이러한 노력을 통해 보다 많은 학생들이 만족한 상태에서 운동에 참가할 수 있는 토대를 제공해 주어야 할 것이다. The purpose of this study was to examine the relationship among service quality of university sport center, repurchase intention, and word-of-mouth intention. The subjects of this study consisted of 400 "A" university sport center members in Seoul and 364 sport center members out of 400 were used for data analysis. The statistical technique for data analysis were correlation analysis and regression analysis by SPSS/PC v 10.0 program. Results of this study were as follows : First, service quality of university sport center showed a positive effect on repurchase intention. Second, service quality of university sport center showed a positive effect on word-of-mouth intention. university sport centers manage should concentrate on functional services, such as employee and instructor, among diverse service qualities in managing the sport center. Through this kind of effort students will be provided with the better chance of having satisfaction during their workouts.

자전거 이용 활성화에 관한 연구

조송현 서울대학교 체육연구소 2001 서울大學校 體育硏究所論集 Vol.22 No.1

As the human society being developed, the pollution of the environment gave negative effect on human life. In Korea, because of the serious traffic problem, pollution caused by cars has become a big issue. In environmental aspect, one solution could be the bicycle-the green mode of transportation. The bicycle could be the substitution for cars, and there should be much more practical studies on this subject. This study is to examine the non-bike users unrevealed will to ride bicycle, and the behavior of the bicycle user. This study will encourage the usage of the bicycle. This study used judgment sampling. This study had extracted the population from priority 12 listed area, which will be under-constructed. And among that area extracted total of 240 people, 20 from each area, over middle school aged and using the overpopulated subway. The reliability of the questionnaire was ranging from .626-.731 and the validity of the questionnaire was tested confirmatory factor analytic technique. Data were analyzed using frequency analysis and t-test. Results obtained from this research are as follow: First, bike user groups contentmenent should grow more. Second, at the same time, the car traffic hold down policy should be preceded. Third, recent objective of using vehicle have to overcome the different direction of the policy. Fourth, to reduce the bicycle accident the safety facilities have to be secured, and the standards of the institutional aspect should be chanced.

골프 용품 구매 시의 지각된 위험과 접점 만족 및 재구매 의도의 관계

조송현,전상천,이정훈 釜山大學校 附設 體育科學硏究所 2005 體育科學硏究所 論文集 Vol.21 No.2

The purpose of the this study was to examine the relationship among the factors of perceived risk, encounter satisfaction, and repurchase in golf goods shopping. The population of this study was visitors who visited a driving range and also had experience of golf goods shopping......

체육 행정조직: 단체의 조직기능 개편 방안 ; 초일류 스포츠공익기관화를 위한 국민체육진흥공단의 노력과 대안

조송현 한국스포츠정책과학원 2008 스포츠과학 Vol.104 No.-

인문,사회과학편 : 프로농구 관람환경이 팀지지도, 관란만족, 불평행동, 재관람의도에 미치는 영향

조송현(SongHyeonCho),안홍철(HongChulAhn),박문수(MoonSuPark) 한국체육학회 2007 한국체육학회지 Vol.46 No.6

본 연구는 프로농구 관람환경이 팀지지도, 관람만족, 불평행동, 재관람의도에 미치는 영향을 규명하는데 목적이 있다. 이러한 목적을 달성하기 위하여 선행연구를 기초로 10개의 가설적 경로가 형성되는 연구모형을 구성하여 이를 구조방정식모형 분석을 통해 검증하였다. 총 6개 지역의 경기장 관중을 대상으로 편의표집에 의해 표본을 추출하였으며, 분석에 사용한 설문지는 총 319부였다. 가설 검증에 앞서 탐색적요인분석, 확인적요인분석, 상관분석이 선행되었으며, 연구모형을 분석한 결과는 다음과 같다. 첫째, 관람환경은 팀지지도, 관람만족, 불평행동에 정(+)적인 영향을 미치는 것으로 나타났다. 둘째, 관람환경은 재구매의도에 간접적인 영향을 미치는 것으로 나타났다. 셋째, 팀지지도는 관람만족과 재구매의도에 정적인 영향을 미치는 것으로 나타났다. 넷째, 불평행동은 재구매의도에 부(-)적인 영향을 미치는 것으로 나타났다. 다섯째, 재구매의도는 구전의도에 정적인 영향을 미치는 것으로 나타났다. 분석결과를 바탕으로 관람만족을 제외한 수정모형을 설정하여 적합도를 검증하였고, 후속연구를 위한 제언을 하였다. The purpose of this study was to investigate the influence of spectating environment on team loyalty, spectator satisfactioa complaint behavior, and re-attend intention According to previous studies a structural model was proposed using 10 hypothesized paths. The data were collected from six professional basketball arenas using convenience sampling method, and 319 data were analyzed for this study. Before confirming the hypothesis, EFA, CFA, and correlation analysis were performed. The results of structural equation modeling were as follows: First, the spectating environment had positive effect on team loyalty, spectator satisfaction, and complaint behavior. Second, the spectating environment had indirect effect on re-attend intension. Third, the team loyalty had positive effect on satisfaction and re-attend intention. Forth, the complaint behavior had negative effect on re-attend intention Fifth, the re-attend intention had a positive effect on WOM(word of mouth) intention According to the result of the current study a modified model was developed and the model fit indices were tested. Implications and suggestions for future studies were provided.

스키학교 강사의 역할모호성 및 역할갈등이 직무성과, 직무만족, 고객지향성에 미치는 영향

조송현(SongHyeonCho),추나영(NaYoungChoo),배지수(JiSuBae) 한국체육학회 2010 한국체육학회지 Vol.49 No.5

본 연구는 스키리조트에서 운영하고 있는 스키학교 강사가 역할모호성과 역할갈등을 인지하는 경우 직무성과, 직무만족 그리고 고객지향성에 어떠한 영향을 미치는가를 규명하는데 그 목적을 두었다. 연구 대상은 전국의 스키리조트 중 스키학교를 직접 운영하면서 리프트가 5기 이상인 리조트의 스키학교 강사를 모집단으로 하였으며, 단순무선표집을 이용하여 6개의 리조트를 선정하였고, 편의표집을 이용하여 292명의 스키강사를 선정하였다. SPSS 12.0과 AMOS 5.0 프로그램을 이용하여 조사도구의 타당도와 신뢰도 그리고 가설을 검증을 하였으며 결과는 다음과 같다. 첫째, 스키학교 강사의 역할모호성은 직무성과에 부정적인 영향을 미친다. 둘째, 스키학교 강사의 역할모호성은 직무만족에 부정적인 영향을 미친다. 셋째, 스키학교 강사의 역할갈등은 직무성과에 유의한 영향을 미치지 않는다. 넷째, 스키학교 강사의 역할갈등은 직무만족에 부정적인 영향을 미친다. 다섯째, 스키학교 강사의 직무성과는 직무만족에 긍정적인 영향을 미친다. 여섯째, 스키학교 강사의 직무성과는 고객지향성에 긍정적인 영향을 미친다. 일곱째, 스키학교 강사의 직무만족은 고객지향성에 긍정적인 영향을 미친다. The purpose of this study was to investigate the casual relationship among job perfomance, job satisfaction and customer orientation to ski-school instructors' role ambiguity and role conflict and offered a efficient management and a development plan of ski-school. Subjects of the study were selected ski-school instructors who work in a resort had more than 5 ski lift and managed directly. 6 ski resorts were selected by simple random sampling, then 292 ski-school instructors were selected by convenience sampling. Data analysis were used by SPSS 12.0 and AMOS 5.0 programs and result of this study were as follows; First, ski-school instructor's role ambiguity had a negative effect on job performance. Second, ski-school instructor's role ambiguity had a negative effect on job satisfaction. Third, ski-school instructor's role conflict had not a significant effect on job performance. Forth, ski-school instructor's role conflict had a negative effect on job satisfaction. Fifth, ski-school instructor's job performance had a positive effect on job satisfaction. Sixth, ski-school instructor's job performance had a positive effect on customer orientation. Lastly, ski-school instructor's job satisfaction had a positive effect on customer orientation.

스포츠산업,경영: 스키 수업의 서비스품질 척도 개발에 관한 연구

조송현(SongHyeonCho),홍석표(SeokPyoHong) 한국체육학회 2002 한국체육학회지 Vol.41 No.5

The purpose of this study was to develop a scale of service quality in ski class. To achieve the purpose of this study, SSQPS developed by Ko(2000) was translated and modified to use in ski class. Population of the data used in this study was university students who participated in ski class. Throughout the research procedures including back translation, expert meeting, pre-test, sampling, data analysis. Results of this study are as follows :?First, SQSSC(service quality scale in ski class) was consisted with four sub-domains such as program, interaction, physical environment, and achievement. In detail, program quality included two sub-domains such as information and operating time. slope, convenience, and design were sub-domain for physical environment quality. Also, achievement quality was divided into two areas such as sociability and physical change. Second, based on outputs from structural equation modeling(SEM), it was indicated that the model used to develop a SQSSC had relatively good fit with significant scores of model indices. Finally, reliability and validity of the scale also showed relatively high scores.