유도장의 서비스 품질이 서비스 만족 및 재구매에 미치는 영향

조방현 ( Bang Hyeon Cho ),김창우 ( Chang Woo Kim ) 대한무도학회 2008 대한무도학회지 Vol.10 No.2

여가활동 장소로서 스키리조트의 비수기 운영현황 분석

조방현(Bang Hyeon Cho),김철휘(Chul Hwee Kim),곽이섭(Yi Sub Kwak) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.2

The purpose of this study is to present efficient plan and sources for operation of Ski resorts as we analyzed operation status in off seasons. Employees of each Ski resorts, who are working in promotion and marketing department, were trying hard to develop various marketing strategy to bring many customers during off seasons and it is mainly to promote their resorts for high demand seasons. For operators of Ski resorts, attraction of new customers while keeping existing customers is the most important goal. To achieve above goal, much promotional activities are needed and it is essential to compete with other resorts. Many enterprises in Korea currently entered or planning to participate to Ski resort market. Then, supplier oriented market will be changed into user oriented market situation. If so, Ski resort market essentially needs to make proper strategy to operate Ski resort efficiently for whole seasons. We could find out the fact that Korea`s Ski resort industry has rapid marketing strategy change after winter season through responses from participants. As we`ve seen on exceptional discount events and packaged products during off season above, all kind of marketing activities in off seasons are operated for promotion of winter high-demand seasons. To make up this kind of disadvantage, governmental supports will be needed as we have seen on responses from participants. To return the costs that invested for summer seasons, fares in winter seasons should be raised. Then, customers who wanted to enjoy Skiing in winter seasons have to pay for all costs actually. Therefore, if government supports for tax in winter season, many people could enjoy winter sports in comparatively cheap price and they could be provided for good service. Then, Ski resorts also could make proper profit and doesn`t have to operated their resorts for promotion only in off seasons. Furthermore, Ski resorts operators will invest their profit for development of facilities and service to provide excellent service to more people. Therefore, leisure of our country will be developed in positive ways.

스키 매니아의 참여소비에 대한 연구

조방현(Bang Hyeon Cho),전형상(Hyeong Sang Jeon),진영완(Yoyng Wan Jin) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.4

This study aims to make clear for what purpose amateur skiers, so-called ski maniacs, distinctive from those who participate in the skiing as one of the leisure sports, buy top priced famous brand equipment and clothes and what kind of satisfaction they draw from that choice, in order to figure out the participation-driven consumption of those who participate in the skiing. This writer conducted the in-depth interview with 6 samples, who participated in this study, collected through purposeful sampling according to the goal of this study and drew the following conclusion mainly through the derived results. First, it was found that the reason that the participants of this study bought top price sky equipment and clothes was that they considered that they deserved the high quality equipment and clothes, and had a great self confidence in their skiing skills. Second, the participants in this study were found to buy high priced skiing equipment and skiing clothes to show off their skiing skills to others. They were found to be equipped with advanced skiing skills and think that their skiing equipment and clothes make their skiing skill look more sophisticated. Third, participants in this study were found to be satisfied with the simple fact that they own their high quality skiing equipment and clothes, which turned out to come from the fact that their high quality skiing equipment and clothes represent not only the value of commodity but also the value of scarcity.

여가스포츠로서 아마추어 알파인 스키 참여자의 참여요인 분석

조방현(Bang Hyeon Cho) 한국여가레크리에이션학회 2008 한국여가레크리에이션학회지 Vol.32 No.2

This study was to explore what motivate people to participate in amateur alpine ski on leisure sports. Six volunteers who were participating in amateur alpine ski were observed and interviewed in the field. The conclusions are as follows. First, the motivations of their participation in alpine ski were the method of great self confidence their skiing skills, that new experience. Second, the participants have desire to winning a prize and make a wonderful showing. It is an effect the instinct of imitation and a competitive spirit by on internal factor. Third, the participants have desire to a supplementary prize and fame. It is an effect by on external factor.

인터넷 동계여가 스포츠 동호회 구성원의 활동만족이 소속감, 활동몰입, 참여지속에 미치는 영향

조방현(Bang Hyeon Cho) 한국여가레크리에이션학회 2009 한국여가레크리에이션학회지 Vol.33 No.2

The purpose of this study was to affected of activity satisfaction on belonging, activity flow, and participant continuation of internet winter leisure sports community member. The subjects totaled 250 persons who participating internet winter leisure sports community. Frequency analysis, exploratory analysis of the collected data with SPSS windows for 12.0. In addition covariance structure analysis was done AMOS 5.0 according to the purpose of analysis. The results of this were as follow: First, the subject`s activity satisfaction for affected their belonging. Second, the subject`s activity satisfaction for affected their activity flow. Third, the subject`s belonging for affected their activity flow. Fourth, the subject`s belonging for no effected their participant continuation. Fifth, the subject`s activity flow for effected their participant continuation.

국내 테마파크의 서비스품질이 이용객의 만족과 충성도에 미치는 영향

조방현(Bang Hyeon Cho),전형상(Hyung Sang Jun),김준희(Jun Hi Kim) 한국여가레크리에이션학회 2008 한국여가레크리에이션학회지 Vol.32 No.4

This study was aimed at analyzing how the domestic theme park`s service quality can affect customer satisfaction and loyalty for the purpose of more competitive leisure marketing management by perceiving the importance of the domestic theme parks as a leisure company`s new strategy. The subjects of this study were total 215 persons respondents. Structural equation model using SPSS 12.0 for windows and AMOS 5.0 is used to analyze on casual relationship and paths of each variable. The results of study are as follows; First, theme park`s service quality was found to have a purposeful effect on customer satisfaction in the materiality, reliability, assurance. Second, theme park`s service quality was found to have a purposeful effect on loyalty in the materiality, assurance, reactivity. Third, customer satisfaction was analyzed to have purposeful effect on loyalty.

국내와 국외의 여가시설로서의 대형 테마파크 비교분석을 통한 한국형 테마파크 서비스 모형 탐색

조방현(Bang Hyeon Cho) 한국여가레크리에이션학회 2009 한국여가레크리에이션학회지 Vol.33 No.3

This research was operating in the domestic and foreign, operating in the famous theme park and the quality of the services of the famous theme parks to identify the difference for the domestic market, the purpose was to provide quality of service. The subjects of this study were domestic theme parks 271, foreign theme parks 263 people`s respondents. Structural equation model using SPSS 12.0 for windows and AMOS 5.0 is used to analyze on casual relationship and paths of each variable. The results of study are as follows; First, Theme park in domestic and foreign for the service quality is not difference. Second, Theme park in domestic and foreign for the satisfaction is not difference. Third, Theme park in domestic and foreign for the repurchase is not difference.

국내와 해외의 대형 테마파크 비교분석을 통한 서비스 모형 탐색

조방현(Bang Hyeon Cho) 한국여가레크리에이션학회 2011 한국여가레크리에이션학회지 Vol.35 No.2

This research was operated in the domestic and foreign, operating in the famous theme park and the quality of the services of the famous theme parks to identify the difference for the domestic market, the purpose was to provide quality of service. The subjects of this study were domestic theme parks 277 customers and foreign theme parks 275 customers respondents. Structural equation model using SPSS 12.0 for windows and AMOS 5.0 is used to analyze on casual relationship and paths of each variable. The results of study are as follows; First, the domestic theme parks and global theme parks service quality had a partially effect on satisfaction. Second, First, the domestic theme parks and global theme parks service quality had a partially effect on repurchase. Third, the domestic theme parks and global theme parks satisfaction had a positive effect on repurchase.

여가스포츠로서 유도의 가치성에 대한 질적 연구

조방현 ( Bang Hyeon Cho ),이철원 ( Chul Won Lee ) 연세대학교 체육연구소 2005 체육연구논문집 Vol.12 No.1

In this study, the qualitative analysis method was taken through interviews against 5 volunteers among university students, who are amateur judoists, to study the value of Judo as a kind of leisure sports. Interviews and participating observation were performed to 5 amateur Judo club members from Y University. The first superior subject "Obvious Purpose" was classified by two subordinate subjects according to the result of interviews regarding why they began to learn Judo. The first subordinate subject was Judo for health. For fitness or weight loss, they began to learn Judo. The second subordinate subject was Judo as the device of enrollment test for University to major in physical education at University. The second superior subject "Experience" was analyzed as the result that was taken from changes that they felt after they stepped into Judo. The first subordinate subject was "Concentration," which they never felt before they learned Judo, and the second subordinate subject was "Lesson" which is philosophical lesson they achieved through Judo training. The third superior subject "Leisure sports" was analyzed as all participants agreed that Judo is highly valuated as one of leisure sports. Moreover, they explained that Judo gradually became one of their leisure sports even though they began to learn Judo for specific purpose. This result of study is analysis for amateur Judoists not for professional or elite athletes and will be regarded as essential information and knowledge of study on amateur judoists later on.

스키동호회 참여에 따른 몰입경험이 여가만족에 미치는 영향

조방현 ( Bang Hyeon Cho ) 한국여가웰니스학회 2011 한국레저사이언스학회지 Vol.2 No.3

본 연구는 스키 동호회 동호인들의 몰입경험이 여가만족에 미치는 영향관계를 규명하는데 목적이 있다. 연구대상은 수도권 지역에 거주하고 있는 온라인 스키 동호인들을 모집단으로 설정하였고 총 229부를 유효 표본으로 활용하였다. 자료처리는 SPSS WIN Ver. 15.0을 활용하여 탐색적 요인분석, 신뢰도분석, 다중회귀분석을 실시하였다. 이에 따른 본 연구의 결과는 다음과 같다. 첫째, 스키동호인의 몰입경험이 휴식적 만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 스키동호인의 몰입경험이 교육적 만족에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 스키동호인의 몰입경험이 심미적 만족에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 스키동호인의 몰입경험이 사회적 만족에 긍정적인 영향을 미치는 것으로 나타났다. The purpose of this study was to investigate the effect of snow skiing clubs` flow experience on leisure satisfaction. This study set the member of society snow skiing clubs who reside in Metropolitan area its survey targets, and selected 229 copies questionnaires as its final valid samples. According to SPSS WIN ver. 15.0, we executed the exploratory factor analysis, reliability analysis and multiple regression. We obtained the following results: First, flow experience had a positive influence on relaxation satisfaction. Second, flow experience had a positive influence on educational satisfaction. Third, flow experience had a positive influence on psychological satisfaction. Fourth, flow experience had a positive influence on social satisfaction.