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The Role of Technology and Organization in Building Trust in Mobile Content Services
조남재,전효재,Cho, Nam-Jae,Joun, Hyo-Jae The Society of Digital Policy and Management 2010 디지털융복합연구 Vol.8 No.1
The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.
스마트홈 제품 구매의도에 영향을 미치는 요인 분석 연구: 기술적 신뢰를 매개변수로
조남재,이혜자,정은정,유기섭,Cho, Namjae,Li, HuiZi,Cheong, Eunjeong,Yu, Giseob 한국데이터전략학회 2021 Journal of information technology applications & m Vol.28 No.6
This research is a study on smart homes products, which interest and research are being conducted, because of the recent development of the Internet of Things. Consumer's Purchase intention was set as a dependent variable, and technological trust was used as a mediating variable. We used Technology Acceptance Model as background theory. Perceived ease of use, Perceived usefulness, Security, and Brand were set as independent variables. The results of this study are as follows. First, it was found that perceived ease of use, perceived usefulness, and security significantly affected technological trust that consumers feel. Second, technological trust also had a significant effect on purchase intention, and it was found that perceived ease of use, perceived usefulness, and product security, excluding brands, had an indirect mediating effect on consumers' purchase intention through technological trust. This study is meaningful in that by conducting user-centered research, and results that are partially contrasted with existing studies are derived from increasing the interest of factors we used.
AHP분석을 활용한 소셜커머스 뷰티제품 이용자들의 쇼핑가치 우선순위변화 분석
조남재,이종환,Cho, Nam Jae,Lee, Jong Hwan 한국데이터전략학회 2022 Journal of information technology applications & m Vol.29 No.3
This study is about the change in the importance of shopping value for beauty products of social commerce due to the social crisis or risk caused by COVID-19. It was analyzed focusing on whether the importance of shopping value changed before and after COVID-19. We checked the importance of shopping value after COVID-19 through the AHP results of previous papers before COVID-19, and analyzed the importance by adding variables of risk reduction behavior and delivery convenience according to the situation of COVID-19. The AHP method was used to check the change in the importance of shopping value before and after COVID-19, and the study was conducted using 48 data. The results were as follows. As for the importance of shopping value of social commerce beauty products, it was ranked in the order of time convenience, convenience of delivery, third-ranked trust business operators, fourth-ranked economic aspects, fifth-ranked decision support, sixth-ranked risk reduction behavior, and seventh-ranked business reputation. Compared to previous studies, decision-making support, which was in the second place, fell to the fifth place. This result was confirmed to be a drop in ranking due to the improvement of delivery convenience due to the influence of COVID-19. In addition, in the case of beauty products, it was confirmed that risk reduction behavior related to COVID-19 infection is not a key factor in shopping value. These results confirmed changes in the importance of shopping value compared to pre-COVID-19 studies, and in the case of product groups other than beauty products, further studies are expected as there is a possibility of other results.
Effects of Psychological Style on On-line Network Connectivity
조남재,박기호,박상혁,Cho, Nam-Jae,Park, Ki-Ho,Park, Sang-Hyuk The Society of Digital Policy and Management 2003 디지털융복합연구 Vol.1 No.1
The use of electronic mail and messenger software tools has been increased rapidly over a decade. Compared to the variety of research related to the relationship between personal psychological traits and communication modes, effects of human psychology on online activities have only recently become a focus of interest. This research analyzed the relationship between personal psychological type and online connectivity. We employed network analysis methodology and collected and analyzed data from 146 subjects. Significant differences in network measures were found among groups with different psychological style. Findings of the research can provide several implications for managerial activities regarding social connectivity.
후계자 관점에서 가업승계에 영향을 미치는 요인들의 중요도에 대한 AHP분석 연구
조남재 ( Namjae Cho ),이윤석 ( Yunseok Lee ),김지희 ( Ji-hee Kim ),유기섭 ( Giseob Yu ) 한국중소기업학회 2021 中小企業硏究 Vol.43 No.1
본 연구는 가족기업의 생존과 미래를 결정하는 승계에 초점을 맞추고, 특히, 승계 과정에서 핵심플레이어로 평가되는 후계자의 관점을 중심으로 AHP(Analytic Hierarchy Process) 방법론을 활용하여, 후계자 관점에서 승계에 영향을 미치는 요인들의 우선순위를 파악하였다. 총 2계층으로 나누어 진행한 본 연구에서, 1계층은 1) 승계자와 후계자의 관계, 2) 후계자의 경영 능력, 3) 후계자의 자기효능감 그리고 4) 승계 계획으로 설정하였다. 각 1계층의 하위 계층인 2계층의 경우 승계자와 후계자의 관계는 상호간의 신뢰수준, 기업의 비전 공유, 상호간 대화 수준으로 설정하였다. 후계자의 경영능력은 경영 역량, 교육 및 훈련, 승계관련 주변인 관리 능력, 그리고 후계자의 자기효능감은 후계자의 승계 의지, 역경 극복 자신감, 목표달성 자신감으로 설정하였다. 마지막으로 승계 계획은 재무적 계획, 리더십 이양 계획, 인사 조직 관리 계획으로 설정하였다. 총 93부의 설문지를 배포하여 회수하였고, 결측치가 있는 표본을 제외한 88개의 설문지를 연구에 활용하였다. 본 연구 결과, 후계자는 1계층에서 가장 중요한 우선순위로 1) 승계자와의 관계를 선택하였고, 2) 후계자의 경영 능력을 2순위로, 3) 후계자의 자기효능감는 3순위, 마지막으로 4) 승계 계획을 4순위로 선택하였다. 특히, 승계자와의 관계를 구성하는 하위 3가지 요소 (상호 간의 신뢰 수준, 기업의 비전 공유, 상호 간 대화 수준) 모두 최종 결과에서도 가장 중요한 1순위~3순위를 차지하는 것으로 나타났다. This study focuses on succession in a family business which is the crucial factor affecting future and survival of a family business. Especially, the study concentrate a successor's view which is regarded as a key-player during the succession. In this study, we used AHP (Analytic Hierarchy Process) methodology to identify priorities of factors influencing succession. We divided into two-tier level. The first-tier is defined as 1) the relationship with an incumbent CEO, 2) a successor 's management ability, 3) a successor' s self-efficacy and 4) succession plan. For the second-tier of each first-tier have 3 sub-factors ; 1) the relationship with an incumbent CEO is set as level of mutual trust, sharing the vision of a company, and level of communication each other. 2) A successor 's management ability is based on business competence, education and training and interpersonal management ability, 3) a successor 's self-efficacy was set as successor' s willingness of succession, confidence of overcoming crisis and confidence of achieving objectives. Lastly, 4) a succession plan is set as finance plan, leadership transformation plan and human-organization management plan. A total of 93 questionnaires is distributed and retrieved, and 88 questionnaires are used for the study, excluding those with missing data. As a result of this study, successors selected 1) the relationship with an incumbent C.E.O. as the most important priority in the first-tier. The second is 2) a successor 's management ability, the third is 3) a successor' s self-efficacy, and the last priority is 4) a succession plan. In particular, 3 sub-factors that make up the relationship with an incumbent are the most important factors. These factors rank the first to the third in the final result.
조남재(Namjae Cho),고대경(Dae-Kyung Ko),오승희(Seunghee Oh) 한국데이타베이스학회 2013 Journal of information technology applications & m Vol.20 No.4
Companies need to secure strong methods of new product development in a rapidly changing competitive environment. They overly focusing on the perception of consumers can not lead radical changes. They need to generate sufficient creative ideas in the early stages of new product development to make radical change. The purpose of this study is to examine the effect of a creative method on the generation of creative ideas. An enhanced creativity method was designed considering existing methodology and cognitive elements. This study specifically focused on team rather than individual level creativity. This arrangement reflects the fact that companies in practice rely on team unit in NPD process. The contribution of the study is two fold : enhancing existing methodology, and testing the effect of conceptual distance on making of creative ideas. The experimental results showed that appropriate conceptual distance help to make best creative output and that ABIS attribute is proved to be more effective than traditional association.