내부 이해관계자 관점의 글로벌 CSR : 중국 진출 한국기업 사례를 중심으로

정재휘(Jae Hwi Jeong),서민교(Min Kyo Seo) 한국산업경영학회 2016 한국산업경영학회 발표논문집 Vol.2016 No.-

Recently, the importance of requirement for Corporate Social Responsibilities(CSR) aspect of internal stakeholder such as human rights and labour. The objectives of this study is to analyze the Global CSR standards and activities based on internal stakeholder of korean firms in china. This paper tried to analyze on the theoretical perspectives of CSR literature and to draw out managemental implication for Korean firm's global CSR strategy by means of case study for the labor related CSR activities. The results and implication of this study ara as follows. First, Labor standards and human rights norms of the international community have been strengthened. Also, Labor related risks of korean firms in china are constantly increasing by minimum wage requirements and the safety accidents occurring. Therefore the CSR activities are very important for the labor management. Second, Governments and relevant organizations supporting are needed for the CSR activities of small medium sized company.

Determinants of Halal Food Purchasing Intention Based on Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB)

Jeong, Jae-Hwi(정재휘),Seo, Min-Kyo(서민교) 한국산업경영학회 2018 경영연구 Vol.33 No.1

본 연구는 최근 그 성장잠재력에서 주목을 받고 있는 이슬람권 시장진출을 위해 합리적 행위이론(TRA) 및 계획된 행위이론(TPB)을 기반으로 할랄 식품 구매의도 및 구매 행위에 영향을 미치는 결정요인 도출하고자 하는데 그 목적이 있다. 이를 위하여 한국에 거주 중인 무슬림 소비자 150명을 대상으로 자료를 수집하고 구조방정식모형을 활용하여 분석을 실시하여 다음과 같은 분석결과를 도출하였다. 첫째, 할랄 제품에 대한 개인적 신념은 할랄 식품 구매에 대한 주관적 규범에는 긍정적인 영향을 미치지만 할랄 인증에 대한 태도에는 직접적인 영향을 미치지 못하는 것으로 나타났다. 둘째, 종교적 신념은 할랄 인증에 대한 태도에는 직접적인 영향을 미치지만 주관적 규범에는 영향을 미치지 못하는 것으로 나타났다. 셋째. 할랄 인증에 대한 태도 및 주관적 규범은 할랄 식품 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 할랄 제품에 대한 구매 의도는 실제 구매 행위에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 최근 그 성장잠재력과 중요성이 커지고 있는 할랄 시장 진출에 대한 시사점을 도출하기 위해 마케팅 및 심리학 분야에서 주로 활용되고 있는 합리적 행위이론 및 계획된 행위이론을 국제경영 분야에 적용한 학제 간 연구를 시도했다는데 연구의 의의가 있다. Recently, the Muslim food market of over 2 billion people, the Halal market, has emerged as a new blue ocean. According to this importance, this study is designed to identify the determinants of purchase intention and purchase behavior of Halal foods based on rational behavior theory (TRA) and planned behavior theory (TPB). For this purpose, 150 Muslim consumers living in Korea were collected and analyzed using structural equation model, and the following analysis results were derived. First, personal beliefs about Halal products have a positive effect on the subjective norm of Halal food purchasing, but do not directly affect the attitude toward Halal certification. Second, religious beliefs have a direct impact on attitudes toward Halal certification, but not on subjective norms. Third, the attitude toward Halal certification and the subjective norm have a positive effect on the intention to purchase Halal food. Finally, the purchase intention of Halal products has a positive effect on the actual purchase behavior. This study attempted interdisciplinary research applying the theory of reasoned action (TRA) and the theory of planned behavior (TPB) which are mainly used in the field of marketing and psychology to the international management field in order to draw implications for the entry into the Islamic market.

중국 진출 국내 다국적기업의 통제 운영원리와 흡수역량, 지식습득

정재휘 ( Jae Hwi Jeong ) 아시아.유럽미래학회 2014 유라시아연구 Vol.11 No.3

Firms entering international markets should not only overcome but also adapt to the changes in global market environment to compete successfully in their global markets. Particularly, by transferring firm-specific knowledge to their foreign subsidiaries, they can gain competitive advantages in their foreign markets. However, knowledge transfer from the parent to the subsidiary is not easy and automatic process, faced with various barriers even in intra-organizational transfer. Parent firms should be operating a control mechanism and assist the subsidiaries to learn from them effectively. The relationship between control mechanism and successful knowledge transfer within organizational units of multinational enterprises(MNEs) has become a central issue to maintaining sustainable competitive advantages. Thus, the study of MNES’ control mechanism into international knowledge transfer has been considered to be one of the key areas of academic research in international business. However, The consensus of the empirical results that previous research on the relationship between the level of control and knowledge transfer have not reported. Some literature demonstrated that the level of control by headquarter is positively associated with effectiveness of the knowledge transfer. However, the other researchers found that a subsidiary endowed with a greater level of decision-making autonomy contributed more to transfer of knowledge. Control of subsidiary’s management by parent firm facilitates speed and amount of knowledge flow to its subsidiary; however, it eventually leads to impeding willingness and efforts that the subsidiary is willing to make to utilize knowledge transferred from its parent firm. The purpose of this study is to explore the impact of the control mechanism on the absorptive capacity and knowledge acquisition of foreign subsidiaries in china. The sample firms be analyzed were ninety-nine subsidiaries in china. The five hypothesis including mediated effect were analyzed by using structural equation modeling. The analysis results have following findings. First, the operational control positively affects the knowledge acquisition of foreign subsidiaries, while there was not significant effect in the absorptive capacity. Operational control of parent firm facilitates speed and amount of knowledge flow to its subsidiary. However, it eventually leads to impeding willingness and efforts that the subsidiary is willing to make to utilize knowledge transferred from its parent firm. Second, the social control affects both the absorptive capacity and the knowledge acquisition in a positive way. In other words, the social control affects the knowledge acquisition indirectly through improving the subsidiary’s absorptive capacity. Finally, The absorptive ca-pacity affects the knowledge acquisition positively. In the results of analysis show not only the control mechanism such as operational control, social control but also the absorptive capacity of the foreign subsidiaries important roles in knowledge transfer between the two entities. There are some limitations in this study. The data are collected from the foreign subsidiaries. Because the performance of international knowledge transfer is also affected by characteristics of parent firms and relationship between the two entities, the data should be also gathered from the parent firm to draw the whole picture of technology transfer process more accurately. However, it is very hard in reality to gather all the data from both parent firm and its subsidiaries. So, we did a survey to expatriate managers who have previous experience of working in the parent firm before dispatching to the foreign subsidiaries.

한국기업의 해외자회사에 대한 국제기술이전 성과의 결정요인: 통합적 접근방법

정재휘 ( Jae Hwi Jeong ),이철 ( Choi Lee ) 한국국제경영학회 2014 國際經營硏究 Vol.25 No.2

This study is designed to identify factors affecting performance of technology transfer from Korean parent firms to their foreign subsidiaries. Most previous studies focusing on this topic have relied on limited theoretical paradigms and variables. To overcome weakness of the past studies we developed an integrated model of technology transfer by combining three theoretical paradigms: resource-based view, industrial organizational E-S-P (environment - strategy - performance) paradigm, and relational perspective. We collected data from one hundred ninety-five foreign subsidiaries of Korean parent firms located in seventeen countries and used structural equation modeling as a statistical analysis method. The analysis results have following findings. First, both disseminative capacity of the parent firms and absorptive capacity of their foreign subsidiaries affect technology transfer performance in a positive way. Also, the disseminative capacity affects the technology transfer performance indirectly through improving the subsidiary``s absorptive capacity. Second, the findings suggest that such factors as specificity of the technology, parent``s R&D capacity, willingness to share technology, compatible organizational culture, and relationship quality affect the parent firm``s disseminative capacity positively while tacitness of the technology negatively affect it. Third, factors affecting the subsidiary``s absorptive capacity are found to be specificity of the subsidiary``s R&D capacity, human capability, willingness to lean, autonomy of subsidiary, and local market potential. Business implication of the finding is that in order to transfer technology successfully from parent firms to their foreign subsidiaries, parent firms should increase R&D capacity, willingness to share technology, explicitness and specificity of the technology to improve their disseminative capacity. Also, foreign subsidiaries should increase R&D capacity, human capability, willingness to learn, and managerial autonomy to improve their absorptive capacity.

정부의 기술개발 지원사업이 중견기업 R&D 투자 유인 및 혁신성과에 미치는 효과

Yong-ki Min(민용기),Jae-Hwi Jeong(정재휘),Chol Lee(이철),Do-eui Kim(김도의) 한국경영학회 2021 經營學硏究 Vol.50 No.1

정부의 해외마케팅 지원 프로그램이 수출성과에 미치는 효과

이철(Chol Lee),정재휘(Jae-Hwi Jeong) 한국무역학회 2013 貿易學會誌 Vol.38 No.1