여성의 레저스포츠 참가제약

정영남(Chung Young-Nam) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.3

The purpose of this study was to analyze the perceived of the constraints for women's participation in leisure sprots. The empirical basis for this examinations provided through a study of leisure constraints was to compare the difference of the experience and degree. This study was based on Carroll & Alexandris(1997), Jackson & Scott(1999), Crawford & Godbey(1987) framework of leisure constraints. Using consentience sampling method, the data were collected 560from on S ward in Seoul. Used statistical methods were reliability analysis, factor analysis, multiple regression. The results of this study are here below. The 1st, leisure constraints factors effecting the participation of leisure sports are seven category(Individual, Partner, Information, Fee, Access, Time, Fallibility) as a result of factor analysis. The 2nd, leisure constraints factors influence on the intend of participation of leisure sports. The 3rd, Five leisure constraints factors (Individual, Partner, Information, Fee, Access) among the seven leisure impact to intend of participation leisure sports and two factors(Time, Fallibility) were not significant effect on the intend.

수상스포츠 지각 위험 요인 분석과 재 참가의도 및 만족도 증진을 위한 대응 방안

정영남(Chung, Young-Nam) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.6

This study was to verify the perceived risk factors that actually affect the water leisure process and analyzed the effects of perceived factors on participant behavior and to contribute to water leisure activities. For this study sample were collected convenience & quota sampling method who resident Seoul, Gyeonggi province in Korea. The water leisure perceived risk questionnaire developed by Moon, S. H.(2005) and Lee, S. H, Choi, J. K, d Lee, D. C.(2010). Then, using the cluster random sampling method finally drew out and analyzed 299 people in 320 total. Data analysis methods deployed included frequency analysis, exploratory factor analysis (EFA), Pearson Correlation Coefficient, Cronbach’s internal consistency, and multiple regression analysis with Window SPSS/PC 22.0 program package (p<.01). In conclusion, it was confirmed that the risk factors influencing intention to re-participate in water leisure activities were personal factors, goods and facilities factors and the only factor influencing participation satisfaction was the personal factor(p<.05).

레저스포츠 참가동기ㆍ참가유형ㆍ만족도ㆍ참가지속의향 관계

정영남(Chung Young-Nam) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.3

The purpose of this research was to provide basic data required for activation with the actual analysis of the difference between participation motivation` the type of participation in leisure sports. To accomplish the goal of this study, the 715 subjects ling in Seoul City and Gyeong-gi province were selected with using the convenience & quota sampling method. and analyzed materials were used reliability analysis, descriptive statistic analysis, one=way ANOVA & post-hoc Scheffe, Crosstabs Analysis, x2verification and provability level was α=.05. The main result of this study indicated as follow. The first ; Motivation in the self-satisfied group was the highest satisfaction. Depending on the type of sports participation leisure satisfaction difference did show but intention to continue participatingthe did not. To relieve stress motivation group in leisure sports participation participated in most of those types of the ground and water sports. and Health / fitness management, self-satisfied, weight / fitness management and other motivated to leisure sports participation are most participate indoor sports. In the opinion of the author with referring to the result of the study, therefore, Consider the future will require ongoing the results which the group motivated by the purpose were higher persistence to participate than group of motivated self-satisfaction and pleasure.

스포츠 이벤트와 중계방송 경기의 선호분석

정영남(Chung Young-Nam) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.2

This study was to analyze the preference was based on the experimental data of major sports events and sports broadcasts for the development of domestic sports organizations and sports broadcasting. To achieve this purpose, according to the poll of 550 people live in the city of Seoul and Gyeonggi Province was conducted individually Self-Assessment (Self-administration method). The number of 506 valid samples were cross-analysis was conducted to verify with the χ2. Based on the results through discussion of that study are as follows: First. Sports events for preferred gender, occupation, direct and watch sports activity, depending on the number of times a week to watch sports broadcasts were statistically significant difference. Second, the most preferred sports and professional sports in South Korea is British professional football league. Third, the lower the preference for the U.S. professional sports in South Korea. Fourth, the gender preference in sports broadcasts, watch your own activity, depending on the number of times a week to watch sports broadcasts were statistically significant difference. Fifth, the UK professional soccer games were the most preferred sports broadcasts and in order of pro soccer, pro baseball league in Korea. Sixth, Prefer pro football and the English football game and related preferred broadcasting have a high percentage.

스포츠경기 중계방송시청 동기 요인이 미국인의 시청소비수준에 미치는 영향

정영남(Chung, Young-Nam) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

The primary purpose of this study was understanding of sports viewers’s motivations and analyzing motives affect the consuming level of watching televised sports by examining methods in U.S.A. To accomplish the aims of this investigation, the subjects were asked to complete a questionnaire package by Earnheardt & Haridakis(2008); Haridakis, Rubin & Alan(2003); Won & Kitamura (2007) etc contained Watching Televised Sport Motivation Scale. Data was collected from 684 usable responses out of the 700 self-administered questionnaires U. S. A. Data analysis was executed exploratory factor analysis (EFA), Pearson Correlation Coefficient,Cronbach’s internal consistency, Multiple Regression Analysis with Window SPSS/PC 19.0 program package. The consumption level of watching televised sport in U. S. A was mainly affected by entertainment, unwinding, aesthetic skill performance and violence factor etc among the eight factors but not significant factors were attachment, pass time, information, social interaction etc(p〈.01).

주요 스포츠이벤트 방송 중계권의 시장 경쟁과 거래 자율성 인식

정영남(Chung Young-Nam) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2

The purpose of this study was to provide and accumulate basic data for the development of sports broadcasting and sports industries by the analysis on the cognition of market competition and trade autonomy about broadcasting right of major sporting events. To accomplish the goal of this study, the 400 valid samples lived in Seoul City and Gyeong-Gi province were selected with using the convenience & quota sampling method. It’s analyzed materials used reliability analysis, descriptive statistic analysis, One-Way ANOVA & Post-hoc analysis LSD etc and every statistics provability level was α=.05. The conclusion of study was as following. First, the most highly recognized need for guaranteed of broadcast rights a market-focused trade was the World Cup soccer of semi final game and final competitive games among the major sports events. Second, in general women were higher than men in the analysis on the gender about perception of broadcast rights guaranteed a market-focused trade. Third, under 20 age group was found that more perceived need than any other age group about cognition of market competition and trade autonomy of broadcasting right of major sporting events. Finally, middle school education or less group was more cognized about it than the other groups in general.

수상레저시설운영자의 「수상레저안전법」 평가 및 인식

정영남 ( Young Nam Chung ) 한국스포츠산업경영학회 ( 구 한국스포츠행정경영학회 ) 2015 한국스포츠산업경영학회지 Vol.20 No.6

이 연구는 수상레저안전법 제정이후 3차 개정(2011.6.15; 타법으로 인한 개정 제외)된 수상레저안전법 조항 중에서 수상레저시설 운영에 밀접한 영향을 미치는 8개 개정 내용에 대한 수상레저시설운영자의 평가 및 인식을 분석하여 현행 수상레저안전법의 문제점을 파악하고 이에 대한 해결방안을 모색하여 동법의 발전적 개정 방안을 수립하는데 필요한 기초자료를 제시하고자 실행되었다. 이러한 목적을 달성하기 위하여 관련 문헌고찰과 입법자료 분석을 통한 문헌연구 내용분석 방법과 전국의 수상레저시설사업장을 5개 권역(강원, 충청도, 경상도, 전라도, 제주도 등)에서 208명의 유효한 표본을 수집하였으며 이를 대상으로 빈도분석과 독립표본 t 검정 그리고 일원변량분석(Oneway-ANOVA(posthoc-LSD)을 사용하였다. 결론은 다음과 같다. 첫째, 수상레저시설 운영자는 개정된 수상레저안전법에 대해 전반적 만족에 미달한 ‘미흡만족’ 수준의 평가를 하고 있다. 둘째, 각각의 개정 조항의 특성과 이해관계에 따라 내수면과 연안 시설운영자평가 및 인식차이는 다르게 나타났다. 셋째, 수상레저안전법의 규제 중심 보다는 관련산업 활성화를 위한 지원과 민간 활력을 촉진하는 자율적 체제로의 전환을 요구하고 있다. This study established further revised the direction and model by analyzing the 10th revised trends Water Leisure Safety Act by analysis on the water leisure facility operator``s assessment and perception on the Water Leisure Safety Regulation. In order to achieve these objectives, using the reviewed the relevant literature and empirical study through the sampling were collected convenient sampling methods who resident divided into five zones in Korea. Finally drew out and analyzed 208 people with frequency, descriptive analysis and Oneway-ANOVA(posthoc-LSD)(p<.01). Conclusions are as follows: First, Water leisure facility operators overall satisfaction for the revised Water Leisure Safety Regulation at ``insufficient satisfaction`` level. Second, according to the characteristics and interests of each inland and coastal facility operators different evaluate and recognize. Third, Water Leisure Safety Regulation support and promotes the related water leisure industries rather than safety and regulation.

골프클럽 구매결정 요인이 재 구매의도 및 타인추천 의도에 미치는 영향

정영남(Chung, Young-Nam) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.4

The purpose of this study was to provide and accumulate basic data for the development of golf popularization and industries by the analysis on the effects of buying golf club decision factors(price, quality, brand, design, etc.) affect to intent of re-purchasing & recommend to others. Data analysis was executed exploratory factor analysis (EFA), Pearson Correlation Coefficient, Cronbach’s internal consistency, Multiple Regression Analysis with Window SPSS/PC 22.0 program package and every statistics provability level was α=.05. The conclusion of study was as following. First, the buying golf club decision factors affect on re-purchasing & recommend intent. Second, the buying golf club decision factors differently affect intent of re-purchasing & recommend.

올림픽경기 중계방송의 미디어 수요 행태 변화 경향

정영남(Chung, Young-Nam) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.3

This study aims to extend the centric recognized about the existing ground radio wave TV and intends to assert the need for the role of media by analyzing the usage patterns of the changes made to the media audience of sporting events of the recent Olympic Games. The primary conclusions showed a tendency generally, watching the Olympic games using the internet, mobile phones, and social media, regardless of the time and place, the trend had emerged that especially using new media will continue to share further increased. The Olympic Games content acceptance is mainly made up of one-person media. The use of the Olympic relay broadcasts is based on the use of fused media that the merits of each media. Consumption of Olympic Games contents consumed lately is increasing selectively according to personality and taste in the sports broadcasting contents market. Finally, demand for content that is realistic and immersive VR imaging systems will increase for Olympic games.

고객 데이테베이스(DB)를 활용한 프로스포츠 관계마케팅(CRM) 강화 전략

정영남(Young-Nam Chung) 한국스포츠산업경영학회 2003 한국스포츠산업경영학회지 Vol.8 No.1

프로스포츠의 활성화 요건으로서 관람소비자 증대를 위한 전략은 특정시기에 국한되기보다는 장기적 안목에서 추진되어야 할 프로스포츠 경영의 핵심적인 요소이다. 미래의 관람소비자는 현재의 전략에서 확산되고 새롭게 산출되기에 프로스포츠 시장의 가치증대는 미래를 준비하는 현재에서 결정된다고 할 수 있다. 따라서 현재의 관람소비자와의 지속적인 유대관계는 미래의 보다 발전적이고 안정적인 프로스포츠 시장을 조성하기 위한 기저로써 파악된다. 이러한 의미에서 데이터베이스(Database: 이하 DB)를 활용한 관계마케팅(Consumer Relationship Marketing; 이하 CRM)은 관람소비자를 보다 정확하게 이해하고 그들의 욕구를 효과적으로 충족시키며 지속적이고도 원만한 관계를 추구하는 전략으로 평가할 수 있기에 프로스포츠 시장에서 DB를 통한 CRM 도입의 필요성을 제기하고 이를 현장에 구체화하기 위한 논의가 필요하다고 본다. 이러한 맥락에서 본 연구는 프로스포츠에서의 CRM 적용을 위한 이론적 기초자료를 계발하고자 프로스포츠산업에서의 CRM, 그리고 CRM의 수단적 의미로써 DB, 프로스포츠의 CRM 활용효과, CRM 활용사례, 프로스포츠의 CRM 활용 및 강화 전략, 프로스포츠의 CRM 개발 영역과 구성 요소 등을 고찰하였다. 프로스포츠는 CRM 적용의 용이성과 타당성을 갖추고 있다. 프로스포츠 현장에서의 CRM에 대한 실천적 모델을 마련하기 위하여 이론을 정립하고 적용효과에 대한 객관적 검증을 병행하여 다른 부문의 스포츠 산업에도 적용할 수 있는 유용한 마케팅 전략 모델로서 계발되어야 한다고 본다. Professional sports teams need to work harder to maintain fans. The purpose of this study was to develop a activation of Korean professional sports and hand out the contribution to give information about it. For this purpose, the paper was carried out with the literature research methods. This paper reveal that professional sports is needing the marketing strategy to offer suitable service to observation sport consumer. An individual or relation marketing will activating the korea professional sports more. Therefore we must understand the desire specifically with database method in the content with their expectation. CRM through database is the alternative to increase the contentment of the consumer efficiently. The results of this study are fellows. The First, The effectiveness to get use the spectators data is increase consumer satisfaction and general earnings rises of the club and league. The, second CRM with DB maintains the customer continuance and make stable relation with the producer of the game. The Thirds, We can attempt the efficiency of a decision with the CRM in professional spectators sports.