수영지도자의 행동유형이 회원들의 의사결정에 미치는 영향

정명수(Myeong Soo Jung),백승헌(Seoung Heon Beak) 한국사회체육학회 2005 한국사회체육학회지 Vol.0 No.25

골프연습장의 서비스품질 중요도

정명수(Myeong Su Jung),이기룡(Gi Ryong Lee),김승영(Seung Young Kim) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

The purpose of this study is to present the subdivided consumption behavior of service quality in golf driving ranges by comparing and analyzing the pre-registration importance and post-registration achievement of a golf driving range to measure multi-dimensional service quality and analyzing the relationship between these factors and expectancy disconfirmation, switching benefits, and switching behavior through the structural equation model. In order to achieve this purpose, sampling was conducted with participants who registered for gold driving ranges in Gwangju and Jeollanam-do from November 16, 2009 to March 15, 2010 using the convenience sampling method. Moreover, structural equation model were used to analyze results. Finally the following conclusion was derived. First, in the relationship model between importance of service quality, expectancy disconfirmation, and switching behavior in the consumers of golf driving ranges, it was found that tangibles, reliability, assurance, and empathy had an effect on expectancy disconfirmation; expectancy disconfirmation, on switching intent; and switching benefits, on switching intent. Second, in the relationship model between achievement of service quality, expectancy disconfirmation, and switching behavior in the consumers of golf driving ranges, it was found that reliability, responsiveness, and empathy had an effect on expectancy disconfirmation; expectancy disconfirmation, on switching intent; and switching benefits, on switching intent.

프로 야구팀 이미지가 기업이미지와 재구매의사에 미치는 영향

정명수(Myeong Soo Jung),임효택(Hyo Taeg Lim) 한국사회체육학회 2005 한국사회체육학회지 Vol.0 No.25

댄스스포츠 참여가 의사소통 , 갈등해소 및 결혼만족에 미치는 영향

정명수(Myung Soo Jung),이경일(Kyung Il Lee),김경란(Kyung Ran Kim) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-

The purpose of this study is to investigate the relationship between house wife`s participation on dance sports, marital communication, marital conflict resolution, and marriage satisfaction. Specifically, it aims to examine: The difference of marital communication, marital conflict resolution, and marriage satisfaction by characteristics of dance sports participation-non participation. The subjects of this study was selected by cluster random sampling of involvement(participation 561, non-participation 177) in dance program facility of Seoul, Kyung-ki, Daejun, and Kwang-ju. The survey questionnaires were used to collect the data The questionnaire for the formalization factor marital communication, had been developed by Lee(1991). The questionnaire for the marital conflict resolution had been developed by Hyun(1994). And also the marriage satisfaction had been developed by Kwon & Chei(199h). The statistical methods such as factor analysis, ANCOVA, multiple classification analysis. Path analysis were used to analyze the collected data From the analyses of the data, the study reached the following conclusions: Marital communication, marital conflict Resolution, and marriage satisfaction are partially different by dance sport participation-non participation. That is, dance sports participant is higher reason attitude, conciliatory attitude among sub-factor of marital communication, dance sports participant is higher compromise among sub-factor of marital conflict resolution, but marriage satisfaction is not different.

사회체육지도자의 이직에 영향을 미치는 요인

정명수(Myung Su Jung),김장환(Jang Hwan Kim) 한국사회체육학회 1997 한국사회체육학회지 Vol.8 No.-

This research analyzed 250 leasure and sports leaders interviewed individually who work for commercial sport facilities to analyze factors influencing turnover of leisure and sports leaders. Of the 250 questionnaires, 223questionnaires were analyzed. The results are as follows. First, most of the leisure and sports leaders interviewed were competitive leaders who understand their business related to their field and can explain in details their special fields to customers. So they could he called the people who know plans and goals of the business and have confidence. But their fruit, pride, self-conceit, accomplishment, spontaneity were not correlated to working conditions (a=0.05). Thus, factors influencing turnover are not resulted from internal satisfaction, but external factor, relation to their places of work(r=.18). Second, the more the leisure and sports leaders have a good relationship with owners of work place, the more they have good relationship with customers and colleagues. It is not correlated to the items that they receive proper pay, comparing with other job, they can find another job easily and work place improves their social position and dignities. it reflects that personal relationship is not a direct cause of turnover. However, the more satisfied with their places of work, the more realize that problems in their it place work is their problems to solve and there was relatively high correlation to good conditions of their place of employment, work place environment. and equipments for safety supervision(r=.57). and the more work place is stable, that is, less discharge without notice or unjust personal changes, the more the leisure and sports leaders were satisfied with pay and relationship with executives, customers and colleagues. Third, in case of intention of turnover, changing to another sports facility on which are attendant house moving was highly correlated to intention of changing to other sports facilities for better work environment and pav(r=.44). And the item that if there is a sports facility which pay more, you would change to there was highly correlated to the item that have you ever tried to ask for help from friends, family members or relatives for changing to other facilities because of skeptism about work place.(r=.44).

스포츠의류 브랜드 원산지별 브랜드자산과 제품평가 및 구매의도의 관계

정명수(Myeong Soo Jung) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.44

The purpose of this study is to analyze the relationship among brand equity, product evaluation, and purchase intention in sportswear brands and origins. To achieve this purpose, an empirical study is proposed and a questionnaire survey is conducted to sports players including both professional and amateur players, for three months from December 1, 2009 to February 28. Through this process, a total of 450 questionnaires are used for the final analysis and the following results are obtained. Regarding the relationship among brand equity by brand origin, product evaluation, and purchase intention in sportswear brands, a positive relationship is found among the perceived quality of brands, brand royalty, and brand image, product evaluation, and purchase intention in ① US brands. In ② Japanese brands, a positive relationship is found among brand quality, brand royalty, and brand image, product evaluation, and purchase intention. Finally, in ③ Korean brands, a positive relationship is found among brand quality, brand royalty and brand image, expressive quality evaluation, and purchase intention, and a positive relationship is also found bn,ween brand recognition and functional quality evaluation and bn,ween brand royalty and expressive quality evaluation. In summary, US brands have the highest brand equity in Korean consumers in comparison to the US and Japanese brands, and such high brand equity have a positive effect on product evaluation and purchase intention. Two Korean brands have lower brand equity than Japanese brands and this relative low brand equity may be attributed to the insignificant functional element`s influence. Functional elements in the sportswear are the most important in purchase intention but those of domestic brands is relatively lower. The study suggests that domestic brands should reinforce the value of brand equity elements such as recognition, quality, royalty, and image, and should improve product functions, and prepare institutional equipment to support them as well as price advantages.

태권도 도장 운영 실태조사를 통한 발전 방향

정명수(Myong-Soo Jung),이천인(Chun-In Lee) 한국스포츠산업경영학회 2003 한국스포츠산업경영학회지 Vol.8 No.2

현재 태권도 도장 경영의 어려움을 극복하기 위해서는 지도자의 끈임 없는 노력과, 태권도가 생활체육으로서의 태권도 보급에 중추적인 역할을 수행하기 위해서는 태권도장의 활성화가 가장 중요하다고 본다. 이에 본 연구자는 태권도의 활성 방안인 도장 운영의 교육현황 및 시설 현황, 수련생 및 학부모의 만족 등 운영 실태조사를 통하여 태권도 도장 발전 방향을 제시하는 데 목적이 있다. 이에 본 연구는 다음과 같은 결과를 얻었다. 첫째, 수련생의 연령이 초등학생이 70.9%로 가장 높게 나타나, 수련생의 분포가 유년화되고 있는 양상을 나타냈다. 또한 유급자 단계에서 승단과정에 이르는 시기에 현저히 수련인원이 떨어지는 현상을 보이고 있다. 둘째, 태권도 도장의 인지경로는 체육관 간판을 통해서 가장 많이 인지하는 것으로 나타나 체육관 위치가 중요한 것으로 사료된다. 셋째, 태권도 수련의 동기는 호신용으로 배우기 위해, 내성적 성격 때문에 순으로 나타나 호신술에 가장 많은 관심을 나타냈다. 넷째, 태권도 도장 수련 선택의 결정 요인 가운데 부모가 가장 중요한 요인으로 나타났다. 다섯째, 지도자의 교육현황에서는 태권도와 관련된 전공서적 보유율과 VTR 자료가 부족하고, 사범에 대한 자체교육도 부족한 것으로 나타나 태권도 교육의 질적 향상을 이루지 못하고 있는 것으로 나타났다. 여섯째, 태권도 수련 중 품새위주의 교육과 인성위주의 교육을 중요시 하는 것으로 나타나, 태권도의 전반적인 교육인 이론 및 격파술 등과 같은 폭넓은 교육이 필요하다고 사료된다. 일곱째, 태권도 수련 중 학부모들이 가장 우려하는 사항은 운동 시 부상당하는 것과 성격이 난폭해지는 것으로 나타나, 태권도 교육 중 이에 대한 방지 시스템을 모색해야 한다고 사료된다. 여덟째, 태권도 도장 시설만족도에서는 전반적으로 긍정적으로 나타났으나, 타 도장과의 경쟁과 생존 경쟁에서 살아남기 위해서는 더욱 시설만족도를 높이는 전략이 필요하다. The result of this research which has conducted over coaches, trainers, and parents to advance Taekwondo education through learning the management of training institutions was as following. First, the great percentage of people interested in Taekwondo training was younger generations. Second, gymnasium's location and signboards were very important to publicize. Third, the reasons to train Taekwondo were to protect themselves and to change their personality. Fourth, the reason to decide Taekwondo was because of children's parent. Fifth, education present condition of Taekwondo's problem were lack of the monograph possessions and VTR data. Sixth, Taekwondo education needs to educate the Taekwondo comprehensively like theory of Taekwondo. Seventh, Taekwondo education needs to grope some prevention systems of Taekwondo education. Eighth, Taekwondo gymnasiums need to raise facilities satisfaction to compete. After understanding the problems of Taekwondo training, one which nay help. First, the city and the state government must operate classes for Taekwondo coaches such as course for elementary physical education, old age, respiration of dan-qian, qi-gong, and Taekwondo gymnastics. Second, Taekwondo needs some precede new programs for being contact from children and toddlers to adult. Third, Taekwondo gymnasiums has to improve facilities for satisfaction.

검도 도장 서비스 품질이 구매행동에 미치는 영향

정명수(Myeong Soo Jung),백승헌(Seung Heon Baek),김동욱(Dong Wook Kim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.36

해양레저스포츠산업에 대한 정부지원과 동호회구성이 회원의 관계네트워크 및 참여행동에 미치는 영향

정명수(Myung Su Jung),정형식(Hyung Shik Jung),김홍남(Hong Nam Kim),김영심(Young Shim Kim) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

The present study empirically investigate the role of sport club membership and government support on the vitality of marine leisure sport industry. A total of 160 survey data with clubs were used in the final analysis. The results are as follws. First, the effects of the government support on marine sports, the strong will of the particular club leader, and the club member`s personal experience of activities on the reinforcement of internal relation network and interactions with other clubs significantly affected both the reinforcement of internal relation network and interactions with other clubs. The results call for meetings among the leaders and support for them in order to activate the network. Second, the effect of the reinforcement of the internal relation network and interactions between clubs on activity extension and intent to participate significantly affected intent to participate. Third, interactions between clubs significantly affected both activity extension and intent to participate. It is necessary to search for ways to expand marine leisure sports activities through activating interactions among clubs. Forth, the effect of activity extension on event participation & the effect of activity extension and event participation on intent to continue marine leisure sports did not affect event participation, but it significantly affected intent to continue marine leisure sports. Finally, club network should be extended to establish diversity in marine leisure sports activities and to maintain sports population. In addition, the current marine sport event situations and their potential problems should be examined, as if the current events provide the club members with sufficient interests and excitement to continue their participation.

개인경기와 단체경기 운동선수의 비행별 유형에 관한 연구

정명수(Jung Myung Soo),임효택(Lim Hyo Tao) 한국사회체육학회 2000 한국사회체육학회지 Vol.14 No.-

The purpose of the present study is to establish a research model on high School athletes' misconduct types and to verify the major factors affecting them by using positive statistical data. The results were as follows. 1. According to gender, there was significant difference only in interpersonal misconducts. The mean score of the male (1,40) was higher than that of the female (1,267). 2. According to disparity of age, there were no significant differences in all 5. misconduct types. 3. According to school years, there were significant differences in property - misconducts and position-misconducts. and sequestration-misconducts. 4. According to patriarchs educational levels, there were significant differences in all misconduct types. The less patriarchs educational levels, the less misconducts. 5. According to patriarchs occupations, there were significant differences in position-misconducts and sequestration-misconduct. Especially, the rnean scores were higher in administration/management employees and freelance specialists. 6. According to monthly spending money, there were significant differences in position-misconducts and interpersonal misconducts. Expecially, in case of higher allowance, more than 160,000%, the mean scores were higher. 7. According to sport events, there were significant differences in all 5. misconduct types. The scores were higher in individual events than team events. The higher patriarchs' educational levels, the less misconducts. In comparison with allowance, team athletic players spent more allowance than individual athletic players.