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정강환 ( Jeong Gang Hoan ),노용호 ( Roh Yong Ho ) 부경역사연구소 2004 지역과 역사 Vol.- No.15
The purpose of this study was to develop a scientific festival programs based on history. To develop programs, this study researchers used various methods including history books about Jang, Young-sil, surveys from potential visitors, consultings from history experts. This study provided experience and participation based scientific programs. This study also analyzed resources and provided SWOT of this festival, strategy model based on target market, and positioning for the festival.
축제 서비스요인이 방문객 만족도와 지역관광에 미치는 영향
정강환(Jeong, Gang-Hoan),안정하(An, Jeong-Ha),임명재(Lim, Myoung-Jae) 한국문화산업학회 2012 문화산업연구 Vol.12 No.4
The purpose of this study is to identify the effects of festival service quality factors on festival visitors" satisfaction, local culture perception and local tourism visiting intention, In order to achieve the objectives of the study, the survey was conducted towards visitors who attended Hampyeong Butterfly Festival. Three festival service quality factors in terms of festival product and food, information service and other facilities were derived from factor analysis. According to the analysis, it was found that festival product and food and information service positively affected recognition of local cultural tourism and visiting intention to nearby region. At the same time, festival visitors" satisfaction also had direct positive effects on recognition of local cultural tourism and visiting intention to nearby region. According the results, some practical implications and suggestions were proposed to festival managers for the development of festivals. The purpose of this study is to identify the effects of festival service quality factors on festival visitors" satisfaction, local culture perception and local tourism visiting intention, In order to achieve the objectives of the study, the survey was conducted towards visitors who attended Hampyeong Butterfly Festival. Three festival service quality factors in terms of festival product and food, information service and other facilities were derived from factor analysis. According to the analysis, it was found that festival product and food and information service positively affected recognition of local cultural tourism and visiting intention to nearby region. At the same time, festival visitors" satisfaction also had direct positive effects on recognition of local cultural tourism and visiting intention to nearby region. According the results, some practical implications and suggestions were proposed to festival managers for the development of festivals.