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컨벤션기획자의 호텔컨벤션 개최지 선택속성에 대한 중요도와 성취도 연구
전채구,곽용섭,김영태 한국호텔관광학회 2007 호텔관광연구 Vol.9 No.3
The purpose of this study is to examine the perception levels of the importance and performance for the hotel convention site selection attributes of the convention planners to build up the marketing plan for the local cities outside of Seoul metropolitan area; Daejeon, Kyongju, Busan and Jeju-do. There are some findings and suggestion from the experimental studies for the subject.First, there are statistically significant differences between importance and performance levels for the hotel convention site selection attributes of the convention planners. Second, there is no statistically significant differences among convention areas for the importance levels, which means convention planners have a similar level on the importance for all of the site selection attributes. Third, there are statistically significant differences among 4 local areas for the performance levels for the site selection attributes. These findings imply that it needs to give a kin attention to design marketing strategy per the importance and performance levels of the attributes for either area or place.Further in-depth studies on the Importance-Performance Analysis per the attributes and the analysis of variance per the types, sizes, and durations of the hotel convention to make more detailed marketing plan would be followed.