공공 스포츠센터의 서비스품질, 고객만족도, 관계마케팅 및 소비행동의 관계

전익기(Ik Ki Jeon),강지현(Ji Hyun Kang),양걸(Gilr Yang) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

The purpose of this study was to investigate the Relationship between Service Quality, Customer Satisfaction, Relation Marketing and Consumption Behavior in Public Sports Center. The subjects of this study were customers of public sports center in Seoul, Gyunggi and Pusan samples of 783 questionnaires by convenience sampling was used as final research materials. The results by using exploratory factor analysis, reliability analysis, confirmatory factor analysis and structural equation model analysis with SPSS 12.0 and AMOS 5.0 are as follow; First, the service quality of Public Sports Center has the Influence on the customers` satisfaction. Second, the service quality of Public Sports Center has the Influence on the relation marketing. Third, the service quality of Public Sports Center has the Influence on the consumption behavior. Fourth, the customers` satisfaction of Public Sports Center has the Influence on the relation marketing. Fifth, the customers` satisfaction of Public Sports Center has the Influence on the consumption behavior. Sixth, the relation marketing of Public Sports Center has the Influence on the consumption behavior.

태권체조의 평가기준 마련을 위한 태권도와 에어로빅 스텝의 비교 분석

전익기(Jeon Ik-Ki),이선희(Lee Sun-Hee) 한국무예학회 2009 무예연구 Vol.3 No.1

본 연구는 태권체조의 동작 중 사용된 스텝을 집중 분석하여 2005년부터 2008년까지 태권체조의 동향을 바탕으로 현재까지 체계적이지 못했던 태권체조의 스텝에 관한 평가기준을 마련하는데 연구의 목적을 둔다. 연구결과 2005년과 2006년에는 태권체조 스텝의 70%이상이 태권도 스텝 중심으로 사용되었으나 2007년과 2008년에는 태권체조 동작의 구성이 70%라는 규정이 마련되어 있는데도 불구하고 에어로빅 스텝사용이 증가되었다는 사실을 알 수 있었다. 태권도 스텝은 총 19가지 중 8가지 스텝만을 사용하였으며, 그 중에서도 특히, 앞굽이 사용이 지나치게 많아 스텝 편중현상을 알 수 있었던 반면, 에어로빅 스텝은 총 9가지 중 8가지를 사용하여 비교적 고르게 사용된 것을 확인 할 수 있었다. 결론적으로, 태권체조는 오랜 역사를 자랑하는 우리나라의 국기인 태권도와 생활체육으로 높은 대중성을 가지고 있는 에어로빅의 결합이다. 태권체조가 겨루기, 품새, 격파 등과 같이 태권도의 한 갈래로 확고한 자리매김을 하기위해서는 태권체조 스텝의 분석을 통해 검증된 태권체조 스텝의 변화를 토대로 향후 태권체조 평가기준의 확립과 지속적인 연구 분석이 필요할 것이다. This research sought to analyze steps of Taekwon gymnastics movements, and establishthe criteria for evaluating steps of Tawkwon gymnastics on the basis of Taekwon gymnastics trends of 1998 2001. To date, the criteria have been unorganized. To this end, the research selected winner teams in the segment of Hanmadang Taekwondo gymnastics of1998 2001, and analyzed videos taping their performances. Likewise, the research specifically targeted and intensively analyzed three performers comprised of team leader and two assistant leaders who demonstrated relatively distinctive performances amongperformers. Winner teams' steps were categorized into Taekwondo steps and aerobic steps, and this researcher and three assistant researchers intensively analyzed them simultaneously three times to come up with the following results. In 1998 1999, performers used over 70% of Taekwondo steps of their movements. In 2000 2001, despite the regulation that requires Taekwon gymnastics movement to represent 70% of the whole movement, performers increasingly used aerobic steps. Also, with no distinctive rules on Taekwon gymnastics, performers frequently used repetitive kicks, thus posing the problem of making the composition of movement simplistic. In Taekwon gymnastics, Taekwondo steps decreased and aerobic steps increased, and also, the relation between the tempo of music used and steps influenced Taekwon gymnastics steps. Taekwon gymnastics is the combination of Korea's long-time, traditional national martial art, Taekwondo, and popular aerobics. To firmly position Taekwon gymnastics as part of Taekwondo like confronting, formation, and crushing, there is a need to analyze Taekwon gymnastics steps, establish the criteria for evaluating Taekwon gymnastics on the basis of changes in verified Taekwon gymnastics steps, and continuously conduct research and analysis.

실천위주 인성교육에 대한 태권도 지도자의 인식분석을 통한 발전방안 연구

전익기(Jeon Ik-Ki) 한국체육과학회 2005 한국체육과학회지 Vol.14 No.1

The purpose of this study aims to investigate the perceptions of the instructors who are partly in charge of educating human nature for children through Taekwondo and to prepare a foundation for further researches. The subject of the present study included 100 directors of Taekwondo institutes who graduated from or are currently attending in the department of Taekwondo, K University by a convenience sampling. The research was carried out from September 1st to December1st, 2004. The research tool was a survey questionnaire by modifying and reorganizing the ones used from the previous researches by Lim Jong-tae (2000), Lee Hye-young (2000), Lim Jung-ryol (2000), Chae Young-sin (1998), and Choi Tae-kyung (1998). The results of the present study are as follows: First, Taekwondo instructors need to consult the trainee and to write an observation diary. Then based on the results of the consultation and observation, a system for the instructor and the parents whose child has problems should be established to discuss over the education of human nature. Second, a subject like 'Human Nature Education" should be included in the University curriculum, and also in the instructor or umpire training of the World Taekwondo Headquarters, the Korea Taekwondo Association, and the life-time sports instructors. Third, a clear direction and guiding principle for human nature education should be provided. In the end, it is believed that the educators and the parents should have a strong will tc practice the human nature education before demanding a proper humanism to students who committed a misconduct or deviation in order to form a proper human nature naturally.

태권도공원 건립에 대한 현실적 접근 및 향후 전망

전익기 ( Ik Ki Jeon ) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.3

여자골프선수 이미지 속성에 따른 포지셔닝 전략

전익기 ( Ik Ki Jeon ),양걸 ( Girl Yang ) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.2

본 연구에서는 국내 여자골프선수의 이미지를 구성하고 있는 속성들에 의해 소비자는 국내 여자골프선수를 어떻게 평가하고 있으며 어떤 선수들이 동질적으로 인식되고 있는지를 다차원척도법을 이용하여 이미지 속성에 따라 국내 여자골프선수간의 위치를 파악하여 작성하고자 한다. 이는 국내 여자골프선수들이 소비자에게 차별화된 이미지를 정확하게 소구하고 있는지를 파악함으로서 차별화와 경쟁적 우위의 획득을 위한 기업의 인도스먼트 전략 수립에 도움을 줄 수 있을 것으로 본다. 조사대상은 새로운 소비집단으로 각광받고 있는 대학생 집단 중 연구자의 편의에 따라 200명을 선정하였으며 이 중 187부를 본 연구에 사용하였다. 조사도구는 설문지를 이용하였고, 국내 여자골프선수는 비교적 소비자들의 인지도가 높다고 판단되는 선수들을 전문가와의 협의를 통해 선정하였으며, 이미지 속성 변인의 신뢰도 계수는 α=.804로 나타났다. 본 연구의 자료처리는 응답자들이 인지하고 있는 유사성 거리에 기초하여 인도스먼트 전략을 위한 포지셔닝 맵을 도출하였다. 분석방법은 MDS의 방법 중 PROXCAL분석기법을 이용하였다. 연구결과, 스트레스 값이 0에 가깝게 나타나 본 자료의 적합도는 거의 완벽하다는 것을 알 수 있고 박세리와 김미현이 유사한 집단으로 나타났고 미셀위와 안시현은 다소 거리가 멀게 나타났다. 회귀분석을 통한 속성벡터의 값을 이용해 분석한 결과 신뢰와 신용 등의 요인에서 박세리가 가장 높게 위치하고 있음을 알 수 있었고, 섹시함과 세련됨 등의 요인에서는 미셀 위가 가장 높게 포지셔닝하고 있었다. 또한 우아함과 매력적임 등의 요인에서는 안시현이 가장 높게 포지셔닝하고 있었다. 따라서 본 연구에서 국내 여자골프선수의 이미지 속성에 따라 기업에서는 제품과 기업이미지에 적합한 인도스먼트 전략을 수립할 필요가 있고 이를 통해 소비자에게 자사 브랜드를 보다 가치있도록 하여야 할 것이며, 지속적인 관리를 추진하여 브랜드가 지니는 힘을 강화하여야 할 것이다. This study aims to determine how the consumers evaluate Korean female golf players by the properties that constitute their image and which players are recognized identically through identifying their position among Korean female golf players by their image properties using multi-dimensional scaling. This attempt will help with establishing endorsement strategies of companies to gain competitive advantages and differentiation by identifying if the female golf players in Korea are equipped with their own differentiated image to the consumers. The survey samples were selected with convenience sampling among college students, who are gaining much attention as a new consumer group. Total 200 students were surveyed and among them, 187 surveys were collected and used in this study. The survey tool used was a questionnaire, and the Korean female golf players were selected after discussion with experts to find the players who have relatively high awareness from the consumers. The reliability coefficient of the factors in image properties was shown to be α = 0.804. The data processing of this study was based on the similarity distance recognized by the repliers, and the positioning map was drawn for endorsement strategies. For the method of analysis, PROXCAL analysis technique was used among the methods in MDS. Using the value of the property vector found in regression analysis, the results showed that Si Hyun Ahn was at the highest positioning in confidence and trust, and Michelle Wei was positioned the highest in sexiness and beauty. Also, Seri Park had the highest positing in experience and professionalism. Therefore, this study showed that companies need to establish appropriate endorsement strategies for their product and corporate image according to the image properties of Korean female golf players. Through this effort, they should try to make their brand more valuable to the consumers and enhance their brand power by pursuing consistent management.

외국인 유학생의 태권도인식이 국가 이미지에 미치는 영향

전익기(Ik Ki Jeon),양걸(Girl Yang),오철희(Cheol Hee Oh) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

Effects of the above project for Taekwondo, informed as a world-wide sport, would be various like this, but this study has focused on the national image because we live in the society, which stresses on image, so that it can be said that we live in the society of image. In case of impressing others with positive image, they also respond positively, while in case the appearances seen to the public are positive and satisfying then the organization, group, company and country also would have positive images. Image is considered more important in case of country. Since many countries put efforts to improve their images as more people get thinking that national image is national competition. Based on precedent studies about national image, this study is to see how foreigners think of Korean image and how Taekwondo awareness influence on the image. The purpose of this study is to see what is needed to create positive image of Korea out of the drawn data, and to offer basic data to get a more efficient way to improve Korean image in the international society. To reach the purpose of this study, foreign and interchanging students of K, Y and S university in metropolitan area were chosen as a population, and samples were extracted by Convenience Sampling Method among them. Data were processed by Frequency Analysis, Factor Analysis, Reliability Analysis, Independent Sample T-Test, Post-Hoc, Correlation Analysis and Multiple regression analysis, with SPSS/PC+ 17.0K Version for Window users. As a result of the study, comprehensively seeing the influences on the national images followed by Taekwondo awareness as external factors, the more they trained the better image they had. In evaluating factors for national image, the more the recognized about Taekwondo the more positive it was found out to influence on the national image. In the field of future-oriented factors of the national image, the more recognized and trained about Taekwondo the more they were found out to influence on positive image of the country. In the field of negative factors for the national image, the more recognized and trained about Taekwondo the more they were found out to influence on negative image of the country.

웹사이트를 활용한 지역무술축제의 촉진전략

전익기(Jeon Ik-Ki),조성균(Cho Seong-Kyun),곽정현(Kwak Jeong-Hyeon),이재돈(Lee Jae-Don) 한국체육과학회 2002 한국체육과학회지 Vol.11 No.2

The purpose of this study is to analyze Choongju world martial art festival, Chungju world taekwondo culture festival, and Chooncheon Korea open taekwondo competition in our country offered tourism information. And their problem analyze establish and efficient promotion stratagem. Following conclusions are made from the results or the study. First, there are in foreign language, Coongju world martial art festival offered Korean, English, Japanese, but Chungju world taekwondo festival and Chooncheon Korea open taekwondo competition offered English in foreign language. Second, there are in contents, festival information is various thing, but participation information leaved much to be desired. Therefore, foreingers are a few days, but they has a lot of spaces of an improvement and can see things because various information necessary for is a very short situation. Third, it was with contacts point and it made addresses of a phone, mail, adress of sponsorship organization because information was not provided, and foreigner acquiring contest information quickly at the time of ball in communication. Finally, it was hard for a use lay of the land to tell, but a participation of people with an interest was not consisting as festival inactive generally was able to see Q&A, a bulletin board, and a visitor' book.

태권도장의 효율적인 운영을 위한 마케팅 믹스

전익기(Jeon Ik-Ki),김은철(Kim Eun-Chul),조성균(Cho Sung-Kyun),곽정현(Kwak Jeong-Hyeon) 한국체육과학회 2002 한국체육과학회지 Vol.11 No.1

This Research has been for the purpose of presenting the marketing strategy to run the Taekwondo center with effect, based on things that the owners have to do the first thing when they got started planning the center. So, multi-stage stratified cluster random sampling(MSCRS) has been used as a way toward parents who have nowadays had their children participated in one of the centers in Suwon, Kyung-Ki Do. For the survey, I made and used a questionnaire as it follows. First of all, I looked into some documents and reports. Secondly, on the basis of the four marketing strategies factors. I make the concept and boundary of this research concrete. Thirdly, I was two times through Delphi analysis. Finally, to reduce the scores of results, I used SPSS/PC+ 8.0 version for Windows and GOD(Generate Orthogonal Design), and these methods result in a questionnaire. As for data analysis, with sub-factors of marketing strategy which has been early made in this study and Descriptives, I extracted the average and standard deviation, used One-Way ANOVA, and put Duncan's multi-category in effect with the post-sensorship. This research drew three decisions. First of all, marketing strategy which has been early prepared in this study according to the statistics showed a few differences in part so that first given subject could be partially supported. Secondly, the subject of this study was concluded like the following. These four marketing strategies are Product, Place, Price, Promotion. Product means, that is, the strategy that the managers can provide human educations and weekly program with people for the most part. Place is the strategy that they have to be able to locate their center near the housing area and the building for ther education. Price Contains the one that they can allow the customers to pay the fee a month later. Promotion is that they can equip the facilities and brought up the players to prepare for the coming games. I want to insist that these factors be effective strategies for running the Taekwondo center.

태권도 경기의 활성화 방안에 관한 연구

전익기(Jeon Ik-Ki),조성균(Cho Sung-Kyun),곽정현(Kwak Jung-Hyun) 한국체육과학회 2001 한국체육과학회지 Vol.10 No.2

The objective of this research is how improve the Taekwondo competition rule from Taekwondo instructor's thinking and this research can be a basic data for the Taekwondo development. This research is based on the datum form the instructors in the Kyungkido, who are selected by simple random sampling, the total number of instructor is 244. The content of the question is compose by the bellows, 7 questions as to the normal trait of a respondent, 8 questions as to the current Taekwondo competition rule. 9 question as to the grade marks rule. Grade marks rule's questionnaires are Kang's research paper. The statistic of this research is treated by Windows for SPSS V. 10.0 Statistic package. 1) Totally answering is improvement of Taekwondo competition rule. 2) After Sydney Olympic Games, Taekwondo competition rule's improvement is required but gymnasium or protect current type is good. 3) The grade marks rule is approved, and competition power, fair judgement, competition's smooth, and interesting of the audience. 4) The others answer is needed bv unity of movement, various public information.

태권도학과 교육과정에 대한 교수들의 인식도 분석

전익기(Jeon Ik-Ki),곽정현(Kwak Jeong-Hyeon),조성균 한국무예학회 2009 무예연구 Vol.3 No.1

본 연구는 태권도관련학과 교수진들의 태권도학과 교육과정에 대한 인식도를 분석하여 향후 태권도관련학과 교육과정의 통합 및 발전방안 제시의 기초자료를 제공하는데 연구의 필요성 및 목적을 두고 있다. 태권도학과 교수의 교육과정에 대한 인식도 조사를 위한 조사도구는 면접방법을 사용하였다. 이에 따라 본 연구에서 인터뷰는 4개 대학을 직접 방문하여 사전에 질문의 내용을 전달하고 이를 숙지한 인터뷰 대상들과 1대 1로 심층면접하였다. 연구결과는 다음과 같다. 첫째, 태권도학과의 교육과정이 처음으로 구성되었을 때에는 대체적으로 체육학의 기초에 중점을 두었으며, 교양과목에 많은 시간을 할애하였다. 태권도의 경우 체육학 과목에 태권도라는 명칭만 더해서 교과목을 개설하였고, 실질적인 태권도 관련과목은 태권도 실기에 중점을 두었다. 둘째, 현행 교육과정에서는 각 학교는 태권도 자체의 독자성을 확보하고자 노력하였다. 또한 현재 태권도장이나 경기현장, 취업을 위해 타무술이나 실무적인 교과목을 개설하였다. 현행 교육과정을 개발하면서 각 학교는 태권도의 세계화와 과학화, 그리고 태권도장 경영의 도움이 될 만한 교과목의 선정, 즉 도장경영론이나 어학, 컴퓨터 과목등을 새롭게 개설하였다. 현행 교육과정 제작시 가장 아쉬웠던 점은 모든 교수진들이 교육부 시책으로 학부제로 변경됨에 따라 전공과목의 시수가 줄어든 것으로 답변하였다. 마지막으로 향후 교육과정의 방향은 태권도의 전문화에 중점을 두고자 하고 있으며 학생들이 보다 전문화되고 다양한 과목을 수강할 수 있도록 교육과정을 선정하려고 하고 있다. This research analyzed a recognition duty about a Taekwondo school subject educational process of Taekwondo related school subject teaching staff, and this study presented integration of a future Taekwondo related school subject educational process and a development plan, but it left a purpose and got the following conclusion.1) When an educational process of a Taekwondo school subject was composed for the first time, it generally put emphasis with a basis of Physical education and spared a lot of time to culture and neck. It added only a name called Taekwondo to a Physical education course in case of Taekwondo and opened curriculum, and the real Taekwondo relation and neck put emphasis by Taekwondo actual technique.2) The each school endeavored in an existing educational process in order to secure Taekwondo own individuality. Too currently a Taekwondo chapter or a match was field and opened other military arts or businesslike curriculum for employment. Of curriculum for globalization of Taekwondo and science anger and Taekwondo chapter management to be helpful to an each school while developing an existing educational process selected and newly opened a Taekwondo dojang management, language study, a computer course.Because time of a major decreased according to faculty zero change becoming Department of Education measure, all teaching staff replied to an existing educational process when made curriculum disguise having been requested.3) It is going to select an educational process in order future education and definition course are going to put emphasis with specialization of Taekwondo, and students are professionalized more, and to be able to attend various courses.