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장금 ( Zhang Qin ),안외순 ( Woe Soon Ahn ) 한서대학교 동양고전연구소 2012 동방학 Vol.24 No.-
Here we find out Chinese winds and Korean winds consciousness by doing research on each soft power of culture`s method and culture communication and the developments of communication. Korean winds is the strongest cultural soft power of Korea, Korean winds does not only spread to China, Vietnam, Thailand and other Asian countries, but also spreads to Europe and the United States. Especially in China, Korean winds has the biggest impact, for instance, Korean TV drama and movie is very popular in China. First, the most typical character is the combination between Korean winds and a lot of products. Second, in other countries, Korean winds promotes Korean culture well, it means that Korean winds does not only promote the output of Korea cultural product, but also improves the international image of Korea. Third, Korean winds promotes the spread of Korean popular culture. In Korea, the most typical character of Chinese winds is that enthusiasm for Chinese. In Korea, because of the influence of the Chinese winds, a lot of Korea universities opened Chinese language subject. Second, the combination of Chinese winds and cultural product could help Korean to understand Chinese culture. Third, the wind of Chinese language does not only spread Chinese popular culture but also improve the international image of China. According to the researching, because of difference areas that Chinese and Korean people interest in, so it is also different in the impact on the condition and character of culture exchanges. The result of this researching is a good reference for the foreign development strategy of culture exchange between China and Korea.
중국인 의료관광 수요자의 국가 선택에 영향을 미치는 요인 분석
장심 ( Qin Zhang ),장혜정 ( Hye Jung Chang ) 경희대학교 경영연구원 2015 의료경영학연구 Vol.9 No.1
The purpose of this study is to investigate the importance of Chinese customers’ socio-demographic factors and their country selection criteria for those who pursue Medical Tourism. Medical tourism destination is divided into five regions, and five selection criterion factors are composed of 22 question items. The five factors include infrastructure, reputation, patient administration, cost, and ethical considerations. The major countries and selection criteria were analyzed in relation to satisfaction, intention to revisit, and recommendation. Online survey was conducted, and research hypotheses were tested using data from 319 usable responses. The results indicated that there were differences of experienced and potential customers’ socio-demographic factors and their selection criteria among destination countries. The findings provide insights into research on how destination countries can make customer-oriented medical tourism services with the marketing strategy of service differentiation and market segmentation.