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토털코디네이션을 위한 연출 행동 요인 연구 - 외모 만족도와 유행에 민감한 패션아이템의 연관성 분석을 중심으로 -
장규순 ( Gyoo Soon Chang ) 한국미용학회 2007 한국미용학회지 Vol.13 No.2
In this study, theoretical study on behavior factors that decide production of total coordination as well as statistical analysis was used to visualize and develop a diversified total coordination production system. First, when behavior reaction analysis results of trend item based on the level of satisfaction in individual appearance is observed, in the responses by study participants on level of satisfaction in their appearances, approximately 88% replied they are very satisfied satisfied or somewhat satisfied; therefore it can be said that their level of satisfaction in their own appearance is above average, and such level of satisfaction can be said to be a result of a positive mind about themselves or that they feel self respect for themselves. Second, when the preference of items that are sensitive to trends was analyzed, apparel was found to be most sensitive at rank 1 followed by hair style at rank 2, color at rank 3, make up at rank 4, and fashion accessories at rank 5 which revealed that compared to other fashion items, relative importance of apparel and hair style is significantly higher. Third, with results of correlation analysis through cross tabulation analysis between items that are sensitive to satisfaction level of own appearance and trends, apparel that will soon be in style, trendy hair styles, color in style, trendy accessories and make up, and with results of correlation analysis of items that are sensitive to individual attractiveness and trends, cross tabulation analysis of items sensitive to personality types and trends, relevance of personality types and life styles, personality types and sense in fashion production, and life style and fashion production senses, were visually materialized. This study searched for systematization of theoretical and practical actual data for establishing a total coordination production system, but further systematic and inclusive study related to fashion trends and total coordination are anticipated.
Kano 모델을 이용한 화장품 구매의도에 영향을 미치는 마케팅 믹스요인에 관한 연구
최영진,장규순,Choi, Young Jin,Chang, Gyoo Soon 한국벤처창업학회 2014 벤처창업연구 Vol.9 No.6
본 연구는 Kano 모델을 이용하여 화장품 구매에 영향을 미치는 마케팅 믹스 요인을 분석하기 위해, 선행적 연구를 바탕으로 마케팅 믹스 요인 분류에 따라 긍정적 질문과 부정적 질문을 동시에 설문하여 매력적 품질, 일원적 품질, 당연적 품질을 규명하고자 하였다. Timko's Analysis 고객 만족과 불만족 계수를 이용한 화장품 구매에 영향을 미치는 마케팅 믹스 요인을 분석한 결과 촉진전략 중 가격할인 정책과 가족/ 주변인의 추천 전략이 매력적 품질로 나타났다. 제품 전략의 효능과 효과, 사용감, 피부적합성은 일원적 품질로 나와 고객의 요구를 충족시키면 선형적으로 그 만족도가 증가하는 것으로 파악되었다. 반면에 제품 측면의 용기, 포장 디자인, 색상, 브랜드 인지도와, 가격 측면의 낮은 가격, 중간가격 수준과 유통 측면의 구매경로, 촉진 측면의 매체 광고 에 대해서는 무관심 품질로 나타나서 이들 요인에 대하여는 과도한 예산을 집행하는 것은 투입대비 효과가 높지 않을 것으로 판단해 볼 수 있다. This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.
황보윤(Yun Hwangbo),하규수(Kyu Soo Ha),장규순(Gyoo Soon Chang) 한국콘텐츠학회 2009 한국콘텐츠학회 종합학술대회 논문집 Vol.7 No.1
컴퓨터와 더불어 멀티미디어의 발전은 가상현실이라는 신기술을 만들어 내게 하였고 가상현실 분야중 컴퓨터 시뮬레이션 기술은 항공, 자동차, 의학, 소포츠, 교육, 패션 분야에 이르기 까지 그 적용이 확대되고 있다. 본 연구는 헤어스타일링 분야에서 컴퓨터 시뮬레이션 적용을 연구하고자 한다. 기존의 2차원 헤어시뮬레이션의 개발 및 상용 현황과, 연구 단계에 있는 3차원 헤어스타일 시뮬레이션의 개발 현황을 살펴본다. 아울러 2차원 헤어시뮬레이션의 사용자를 대상으로 그 유용성에 대하여 실증조사 하였다. 조사 대상자들의 64.6%가 헤어시뮬레이션에 대하여 만족한다고 응답하였고 50.6%가 다른 사람들에게 추천할 의사가 있다고 하였다. 또한 63.3%가 구전의사가 있다고 조사되었다. Virtual reality has been new useful technology which have been brought our from the development of computer and computer based multimedia. Computer simulation application among the technologies of the virtual reality has spreaded into air service, motor vehicle, medical science, sports, education, even fashion industry. This study aims to look into application of computer simulation on hairdressing industry and researches 2-dimensional hairstyle computer simulation system which is started to common use nowadays and the 3-dimensional system which is under the development and furthermore investigates the usefulness of the 2D hairstyle simulation by questionnaire from its users. Statistical analysis show that 64.6% of examiners are satisfied at the results of 2D hairstyle simulation, 50.6% of them intend to recommend it to others and 63.3% of them intend to speak highly of it..