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      • 전통 떡의 대중화를 위한 고등학생들의 인지도와 기호도 및 소비행동 연구

        임은경;박명자 한양대학교 2010 韓國 生活 科學 硏究 Vol.30 No.1

        This study is carried out to revive the possibility of the development of Korean traditional rice cake and its tradition and values and present a plan to succeed to and develop the rice cake as our traditional food. We executed a survey targeting 161 high schoolers residing in the metropolitan area, and analyzed it using the statistical package program of SPSS 12.0 for Windows, and the results are as the following. Firstly, the popularity of bar rice cake was the highest, and rice cake covered with bean flour(Injulmi) and rice cakes steamed over pine needles(Songpyeon) appeared next in the order. It appeared that steamed rice cake with red beans and nuts(Dootup Tuck) was the lowest in the popularity. Honey rice cake was the highest in preference, and the next went to Injulmi in the order. Cloud rice cake appeared to be the lowest in the preference. Secondly, the level of the value recognition was average, and all showed the differences according to gender, the frequency of the intake of rice cake, the school marks of technology and home economics, the standard of living. Thirdly, students recognized the development of rice cake most importantly, and cultivating traditional rice cake specialists appeared next, and they showed the recognition of the significance in the development of rice cake special brand. Fourth, the consumption behavior of rice cake first, in checking the interest in traditional rice cake culture, it showed differences according to gender. In studying the preference to traditional rice cake, it showed the differences according to general affairs witnessed the differences according to gender. As for the reason targeting 158 respondents, good taste was the highest, and in the question of the period of the intake of rice cake at home, the case of frequent use in the normal time was the highest. The case of the use of rice cake instead of the meal was a little more than the case of no intention. And it was shown in the survey that the time to use rice cake instead of the meal was the highest in lunch time, and the rice cake of the preference instead of the meal was the highest in Injulmi.

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