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[국제전자상거래]전자상거래에 있어서 고객만족 결정요인에 관한 실증연구
임영세(Young-se Lim) 한국국제상학회 2004 國際商學 Vol.19 No.4
This study examines the relationship between customer satisfaction and its determinants under the environment of electronic commerce(hereinafter eCommerce). In addition, this research investigates the effect of the ambiguity which moderates the relative impact of service quality upon customer satisfaction. The major findings of this study are as follows. First, the results of empirical study have it that service quality is significant determinants of customer satisfaction in eCommerce environment. Second, the results of empirical analysis is turned out to be consistent with the research hypothesis upon the relationship between customer satisfaction and customer loyalty. The major findings of this study have theoretical implications as follows. First, the findings of this study make a contribution to the understanding the relationships between the customer satisfaction and its antecedents and its consequences in the on line eCommerce environment Second, this study test the effect of ambiguity which moderates the relationships between customer satisfaction and service quality.
문희철(Hee-Cheol Moon),임영세(Young-Se Lim) 한국통상정보학회 2007 통상정보연구 Vol.9 No.1
With the effectuation of United Nations Framework Convention on Climate Change(UNFCCC) and Kyoto Protocol in 2005, ever growing concern on the importance of overseas forestation is diffusing worldwide. However, fierce international competition to secure overseas forestation sites, inherent uncertainty in UNFCCC or overseas forestation projects, and imbalances among policies on overseas natural resources development make it difficult to realize Korean long-term overseas forestation objective to secure 1 million ha by 2050. In view of necessity of overseas forestation projects for sustainable forest management and securing sinks of carbon to mitigate climate change, various efforts to reform current Korean overseas forestation systems are required. This study suggests several alternatives to improve current Korean overseas forestation systems including expanding financial support for overseas forestation projects, cultivating overseas forestation experts, establishing official organization for overseas forestation, constructing effective support system for overseas forestation projects, fostering international cooperation in the field of forest resources, and so on. Many theoretical, empirical or policy-oriented studies on the influences of UNFCCC and countermeasures on it in various Korean industries should follow this study.