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우리동네 지역활성화를 도모하는 책 커뮤니티 공간 디자인 연구
임규리(Lim, Gyu-lee),이수연(Lee, Su-yeon),천은주(Cheon, Eun-ju),문정민(Moon, Jeong-min) 한국주거학회 2023 한국주거학회 학술대회논문집 Vol.35 No.1
With the establishment of a large bookstore in Seoul in the late 1980s, and in the late 1990s, online bookstores appeared rapidly growing due to low prices and delivery surpassing offline bookstores. However, local bookstores are important places that serve as community spaces that share culture. But That disappear steadily. So this study sought through domestic and foreign case studies to solve the problem. The results of the study are as follows. The characteristic of the domestic bookstore case in terms of space two or more floors, space separation is certain for each floor, and the height of the bookshelf is lowered at eye level. And there is a space where you can read books wherever you can reach. The characteristic of overseas cases is that it induces free movement of space visitors, and the reading space are separated. The two cases are easy to communicate and experience directly. If the book community space that promotes the revitalization of our neighborhood acts and various cultural contents in the region and It becomes cultural space in the area, not only local residents but also those who want to feel the nostalgia of paper books will visit to gradually restore the community.
임규리 ( Lim Gyu Lee ),서송이 ( Suh Song Yi ),강기웅 ( Kang Keeung ) 커뮤니케이션디자인학회 2023 커뮤니케이션 디자인학연구 Vol.84 No.-
최근 소비자 개인 중심의 가치소비 성향과 시니어 모델을 활용한 광고가 새로운 트렌드로 나타나고 있다. 시니어 모델과 가치소비가 광고의 중요한 요인임에도 불구하고 이에 관한 학술적 연구는 매우 드문 실정이다. 따라서 본 연구는 시니어 모델의 가치소구가 소비자의 광고 정보처리과정에 미치는 영향을 분석하고자 진행되었다. 본 연구는 실험자극물을 시니어 모델과 젊은 모델과 가치소구와 기능유형으로 분류하여 172명의 성인 남녀를 대상으로 설문조사를 실시하였다. 연구 결과, 시니어 모델의 가치소구 광고가 젊은 모델의 광고보다 참신성, 흥미성, 메시지 선호도, 공감도, 광고 선호도가 높게 나타났다. 젊은 모델의 메시지 소구 유형에는 차이가 없는 것으로 나타났다. 광고 선호도에 미치는 영향력은 메시지 선호도, 모델 매력도, 광고 흥미성, 공감도 순으로 나타났다. 이는 시니어 모델이 가치소구 광고가 효과가 있다는 것을 의미한다. 본 연구는 시니어 모델과 가치소비에 대한 소비자의 정보처리과정을 설명하는 이론 개발에 기여한다는 점에 의의가 있다. 향후 연구에서는 본 연구의 한계점을 보완하여 일반인 시니어 모델과도 비교해 보면 유용할 것이다. Recently, value consumption of individualistic consumers and senior models in advertising appear to be emerging trends. Despite the importance of senior models and value consumption in advertising, there is little existing literature on this particular research topic. Accordingly, the purpose of this study was to analyze the impact of value appeals of senior models on the consumer information processing of advertising. This study has conducted a survey among 172 participants with experimental stimuli of senior and younger models with value and functional appeals. Research findings showed that advertisements of senior models with value appeals were greater in terms of novelty, interestingness, message preference, empathy, and advertising preference compared to those of younger models. However, there was no significant difference in the type of message appeals of younger models. Factors affecting advertising preference was identified to be message preference, followed by model attractiveness, interestingness of advertisement, and empathy. Such results imply that advertising value appeals of senior models are effective. This study is significant in that it contributes to the development of a theory that explains the information processing process of consumers regarding senior models and value consumption. Future research could take the proposed limitations into consideration and compare the results to those of senior models that are ordinary people.
임규란,이미숙 가톨릭대학교 생활과학연구소 2001 생활과학연구논집 Vol.21 No.1
The purpose of this study is to compare the verbal control modes used by fathers or mothers toward their children. The subjects of this study are 148 fathers and 159 mothers whose children attend kindergartens. For data analysis, t-test, one-way ANOVA and Scheffe's test, Pearson's correlation, and two-way ANOVA were used. The major findings are as follows: First, the status-oriented verbal control mode was most frequently used by both fathers and mothers, while the order-oriented verbal control mode was used less frequently by parents. Second, both fathers and mothers used three verbal control modes more often toward boys than toward girls. Third, the comparison of verbal control modes between fathers and mothers revealed that mothers, rather than fathers, used three verbal control modes more frequently toward their children. Fourth, mothers with higher education, rather than fathers with higher education, used the status-oriented verbal control mode and personality-oriented verbal control mode more frequently toward their children.