영호남 지역화합을 위한 광주권 관광교류 증대 방안에 관한 연구

이후석(Lee, Hoo-suk) 한국관광연구학회 1999 관광연구저널 Vol.- No.11

문화유산관광 평가속성(HISTOQUAL)에 따른 만족 및 행동의도에 관한 연구

이후석(Hoo Suk Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.8

The author of this study suggested HISTOQUAL, which evaluates service quality provided in Cheonju Hanok Village and analyzed the influences which such factors had on tourists` satisfactions and behavior intentions. Data were collected from 247 tourists who visited Cheonju Hanok Village on August 2013. HISTOQUAL were grouped into 8 items(interpretation, tangible, responsiveness, objective authenticity, conveniences, constructive authenticity, educations, existential authenticity). When tourists` satisfactions and behavior intentions were analyzed synthetically according to HISTOQUAL in Cheonju Hanok Village, it appeared that the strength was tangible and the weakness was conveniences, objective authenticity, or constructive authenticity. Hence, the problem which has to be paid attention to is to extend the facilities that are fit for cultural heritage sites and to plan and practice promotion strategies for improving tourists` cognitive factors.

관광객 특성에 따른 문화유산 평가속성(HISTOQUAL) 연구

이후석(Hoo Suk Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.7

This study was attempted to verify that it needs to be adapted in order to suit better new services` contexts and identities a new scale, namely HISTOQUAL, which evaluates service quality provided in heritage sites also, the difference by the characteristics of tourists(Changdeokgung and Suwon Hwaseong). Data were collected from 460 tourists who visited Changdeokgung Palace Complex(230) and Hwaseong Fortress(230) on August 2013. The results were as follows: Firstly, through an exploratory factor analysis on the HISTOQUAL(8 items) was found out tangibles, interpretations, conveniences, objective authenticity, responsiveness, constructive authenticity, educations, existential authenticity. Secondly, there were perceptive differences about HISTOQUAL in the dimensions of occupation, educational level, income, and marriage scales among the demographic profiles of tourists. Thirdly, there were perceptive differences about HISTOQUAL in the dimensions of heritage site, traveling companies, information sources, stay scales among the tourists` behavior.

관광목적지 이미지와 행동의도의 관계에서 지각된 가치의 매개효과

이후석(Hoo Suk Lee) 한국관광연구학회 2013 관광연구저널 Vol.27 No.3

This study analyzed an mediate effect of destination image and perceived value behavioral intention (a Case of Heyri Art Village in Paju). To investigate this research, a total of 269 questionnaires are collected from Oct. 5th 2012 till Oct. 14th 2012 and the data were analyzed by frequency analysis, factor analysis, multi -regressions and Sobel test through SPSS 20.0. The findings were as follows: First, cognitive images (environment, facilities, food) affected perceived value(social/emotional value) and affective images(tolerance, fun) did perceived value(social/emotional value). Cognitive images(environment, facilities affected behavioral intention and affective image(fun) did behavioral intention. Through analyzing the relationship between the effect of the image on the behavioral intention and the mediate effect of perceived value, it was found out that perceived values (social/emotional value, functional value) played the role of the indirect mediate in the environment of cognitive images, of the direct mediate in facilities, and of the indirect mediate in the fun of affective images. And expectation value of perceived value played the role of the direct mediate in the facilities of cognitive images and fun of affective images.

Pine과 Gilmore의 체험요소가 농촌관광객의 만족에 미치는 영향 연구

이후석(Hoo Suk Lee) 한국관광연구학회 2015 관광연구저널 Vol.29 No.3

This study was intended to verify Pine & Gilmore’s experience factors(4Es) through rural tourist’s cases and effect relationship between rural tourist’s satisfaction with each factor and mediating effect of perceived value. 240 samples, which were acquired through questionnaire to ask rural tourists to Ymsil Cheese Village in JeonlaBukDo from July until August in 2014, were used as data. Analysis results were as follows; First, as a result of factor analysis to verify dimension which showed rural tourist’s experience factors, four factors(educational, esthetic, escapist, and entertainment) appeared and it was proved that Pine & Gilmore’s theory was applied to rural experience factors. Second, experience factors(educational, esthetic, escapist, and entertainment) had meaningful influence on the satisfaction. Third, the analysis results using a regression equation of 3 stages suggested by Baron & Kenny(1986) were as follows; In the first stage, it was analyzed that the perceived value was playing a mediating part in the relationships between rural tourist’s experience factors and satisfaction In the second stage, educational, esthetic, escapist, and entertainment had a meaningful influence on the satisfaction(dependency variable). In the results of the third stage inputting mediate variable (perceived value), only three factors(educational, escapist, and entertainment) had a meaningful influence and when educational, escapist, and entertainment of rural tourists’ experience factors had an influence on the satisfaction, the perceived value was mediate partially, but ‘esthetic’ was mediating perfectly. Consequently, it was analyzed that the perceived value was playing a mediating part in the relationships between rural tourist’s experience factors and satisfaction.

실버관광객의 추구편익이 관광지 선택 중요도에 미치는 영향

이후석(Hoo Suk Lee),오민재(Min Jae Oh),맹창호(Chang Ho Mang) 한국관광연구학회 2010 관광연구저널 Vol.24 No.4

This study analyzed the relationship between silver-tourists` benefit sought and the importance of destination choice. The results of this study were as follows; Canonical Correlation Analysis to understand the relationship between both of them showed that entertainment, attraction, and novelty, the factors of silver-tourists` benefit sought, contributed to tourism experience, tourism resource, and tourism facility, the factors of the importance of destination choice, by relative explanation. In the relationship between silver-tourists` benefit sought and the importance of destination choice, the results of Hierarchial Regression Analysis which focused on the moderation effect of economic power and health condition were that economic power appeared to control the relationship between silver-tourists` benefit sought and the importance of destination choice and that health condition had no effect in relationship between both of them.

다크투어리즘 동기 유형에 따른 시장세분화 연구

이후석(Hoo Suk Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.3

This study was performed to grasp the motivation of tourists who visited Historic Park of Geoje POW Camp, demographic characteristics of segmented markets, and tourist behaviors. The results were as follows: Firstly, measurements of dark tourism motivation were summed up by the factors of ``memory/education``, ``site attraction``, ``history perception``, ``routine escape`` and ``mutual friendship promotion``. Secondly, dark tourism motivation groups were classified into group for history pursuit, for education pursuit, and for routine escape/attraction pursuit. Through discrimination analysis, it was confirmed that motivation factors for dark tourism heightened prediction about groups. Thirdly, the result of cross-analysis showed that there were differences in groups according to gender, dwelling place, age, academic career, marriage or not, And in the analysis about dark tourism motivation groups and the characteristics of tourist behaviors, it was analyzed that there were differences in groups according to companions, tour types, the object, visit experience, a source of information, the length of one`s stay.

지역주민의 지역애착 수준별 농촌 관광영향인식과 관광개발태도 관계 분석

이후석(Hoo Suk Lee) 한국관광연구학회 2011 관광연구저널 Vol.25 No.5

This study analyzed the relationship between the residents` perceptions of tourism impact and their attitudes toward tourism development according to the level of community attachment. The results were as follows: First, the resident`s perceptions of tourism impacts(all dimensions; negative, economic, socio-cultural, environmental impacts) affected attitudes toward tourism development (one dimension; support). Second, an exploratory factor analysis on 10 items of community attachment suggested three dimensions of community attachment: ``rootedness, identity, dependence``. In addition, a cluster analysis yielded two groups of community attachment(i.e., a low community attachment group and high community attachment group). Results also showed two dimensions of tourism impacts(economic, environmental impact) affected attitudes toward tourism development in a low community attachment group. In a high community attachment group three dimensions of tourism impact(economic, social-cultural, environmental impact) affected attitudes toward tourism development.

지역애착과 관광영향인식이 메가 스포츠이벤트 개최 지지여부에 미치는 영향

이후석(Hoo Suk Lee),오민재(Min Jae Oh) 한국관광연구학회 2014 관광연구저널 Vol.28 No.12

This paper demonstrated and analyzed community attachment and tourism impacts perception intended for residents of Daegwanryung-Myeon, Pyeongchang-Gun in Gangwon Province, so that the author might present the implications necessary to strategies for the successful Pyeongchang Winter Olympics. Analysis results were as follows: First, Measurements of Community Attachment resolved themselves into Identity, Rootedness, Dependence. Second, Measurements of Residents`` Perceptions of Tourism Impacts resolved themselves into Positive Economic Impact, Positive Socio-cultural Impact, Positive Environmental Impact, Negative Economic Impact, Negative Socio-cultural Impact, Negative Environmental Impact. Third, Factors affecting whether or not the Winter Olympics is given support to were the three factors (identity, rootedness, dependence) in the side of community attachment. In the perceptions of tourism impacts were the four factors (positive economic impact, positive sociocultural impact, positive environmental impact, negative environmental impact) and their hometown were drawn to the variables significantly affected.

산사관광지의 매력속성, 지각된 가치 및 만족 간의 구조적 관계

이후석(Hoo-suk Lee),오민재(Min-jae Oh) 한국관광연구학회 2016 관광연구저널 Vol.30 No.1

This study found out structural relationships among the attractions of tourist region around a mountain temple, tourists’ perceived values and satisfactions. 402 samples which were acquired through questionnaire to ask tourists to Songnisan Beopjusa from June until July in 2015, were used as data. Analysis results were as follows; First, the results of factor analysis to verify dimension showed that attraction factors were 6 factors(education, authenticity, naturalness, interpretation, human service, convenience), that perceived value factors were 4 ones(price, quality, emotional, social), and satisfaction factor was single one. Second, the verification results of the hypothesis 1 were that such 4 factors as education, interpretation, human service and convenience of 6 attraction factors had on influence on the price of perceived values and that such 4 ones as education, authenticity, naturalness, and convenience had a meaningful influence on the quality of perceived values. In the influence relationship which the attractions of tourist region around a mountain temple had on emotional of perceived values, all the attraction factors(education, authenticity, naturalness, interpretation, human service, convenience) had a meaningful influence on emotional of the perceived values. Finally, tourist region around a mountain temple had on social of the perceived values, it was analyzed that all the factors of attraction had an influence on social of the perceived values. Third, the verification result of hypothesis 2 was that such 3 factors as quality, emotional and social except price of the perceived values had a significant influence on satisfactions.