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브랜드 권위성과 윤리성이 구매·추천의도에 미치는 영향에 있어서 브랜드 진정성의 매개효과
이종만(Jong Man Lee) 한국콘텐츠학회 2016 한국콘텐츠학회논문지 Vol.16 No.1
지금까지 브랜드 진정성에 관한 선행연구들은 브랜드 진정성을 측정할 수 있는 척도를 개발하는데 집중하여 왔다. 그러나 이제는 통합적인 시각에서 제안된 척도의 활용에 대한 고려가 필요할 것이다. 이에 본 연구는 브랜드 권위성과 윤리성이 구매·추천의도에 미치는 영향에 있어서 브랜드 진정성의 매개적 변수효과 모형을 개발하고 검증하고자 한다. 본 연구를 위해 설문방법을 이용하였고, 분석을 위한 데이터는 직장인을 대상으로 수집한 총 136개의 데이터를 적용하였다. 그리고 자료의 분석은 구조방정식모형을 사용하였다. 분석결과, 첫째, 브랜드 권위성과 윤리성은 구매추천의도에 직접적인 영향을 미치기 보다는, 브랜드 진정성을 매개로하여 영향을 미치는 것이 더 효과적인 것으로 나타났다. 둘째, 브랜드 권위성과 윤리성은 브랜드 진정성에 영향을 미치는 주요 변수인 것으로 나타났다. 본 연구의 결과는 직장인의 구매·추천의도에 대한 정보를 탐색함과 동시에 브랜드 관리 정책 수립에 있어서 브랜드 진정성의 중요성을 제시하였다는데 의의가 있다. Prior researches on brand authenticity so far have focused on the scale development for measuring brand authenticity. However, at the point of time it is necessary to consider the utilization of the proposed scale in an integrative approach. Accordingly, this study aims to examine brand authenticity mediated the effect of brand authority and ethicality on purchase and word-of-mouth intention. The survey method was used for this paper, and data from a total of 136 office workers were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, brand authority and ethicality do not have a direct effect on purchase and word-of-mouth intention but brand authenticity mediates the effect of brand authority and ethicality. Second, brand authority and ethicality have positive effect on brand authenticity. This study provides information on the purchase and word-of-mouth intention of salary man. Further, it will provide meaning suggestion point of the importance of brand authenticity in establishing the policy of brand management.
CO<sub>2</sub>레이저 조사에 따른 치수강내 온도변화에 관한 실험적 연구
이종만,박동수,이찬영,이정석,Lee, Jong-Man,Park, Dong-Soo,Lee, Chang-Young,Lee, Chung-Suck 대한치과보존학회 1984 Restorative Dentistry & Endodontics Vol.10 No.1
The purpose of this study was to suggest the use of laser energy in the the field of operative dentistry without considerable pulpal damage and significant effects on the dental hard tissue, additionally to find out the methods which could control the temperature rise. The laser beam (CW $CO_2$ laser, output: 6W, beam diameter: 1.5mm) was focused on the center of the occlusal surface of extracted lower molars. A Ge lens (focal length 200mm) was used to focus the primary laser beam. In order to vary the total amount of the same irradiated energy, experimental subjects were devided into three groups: continuously irradiated group, intermittently irradiated group, and water-cooled group after continuous laser irradiation. Temperature changes in the pulp chamber after laser irradiation were measured and recorded by the digital thermometer and recorder. The following results were obtained: 1. Temperatures in the pulp chamber were raised up in the order of the continuously irradiated group, intermittently irradiated group, water-cooled group after continuous laser irradiation. 2. In the continuously irradiated group, the temperature was raised up $1.7^{\circ}C$, $3.8^{\circ}C$, $7.3^{\circ}C$, $17.2^{\circ}C$ after 2, 4, 8, 16 seconds of the irradiation of laser. In the intermittently irradiated group, the changes were $1.2^{\circ}C$, $3.4^{\circ}C$, $6.3^{\circ}C$, $11.1^{\circ}C$, respectively. In the water-cooled group after continuous laser irradiation, the changes were $0.0^{\circ}C$, $0.8^{\circ}C$, $1.6^{\circ}C$, $6.9^{\circ}C$, respectively. 3. The starting time of temperature rise in the pulp chamber had no connection with laser irradiation time.
이종만,Lee, Jong-Man 한국기술사회 2009 技術士 Vol.42 No.1
About past 30 years, we don't have enough consideration and investigation about DB-Load. While 30 years, weight of truck is heavier and condition of roads differ, so many conditions of roads and vehicles are changed. We must consider change of many conditions and we must improve laws about maintenance of DB-Load. and now we must consider that low grade as well as high grade bridge can cross heavy vehicle and harmony between changed size of vehicle and bridge while making laws and code. So we can apply to improve design properly.
이종만,곽현준,김영근,백기현,조철현,Lee, Jong-Man,Kwak, Hyun-Joon,Kim, Young-Geun,Baek, Ki-Hyun,Cho, Chul-Hyun 한국터널지하공간학회 2001 터널기술 Vol.3 No.3
터널 시공에 영향을 주는 지질구조에 대한 정확한 정보를 얻기 위해서는 시공 중의 탐사기법이 중요한 역할을 한다. 국내에서 막장 전방 지질조건을 예측하기 위한 터널내 탄성파 반사법 탐사로는 TSP(Tunnel Seismic Prediction)법을 주로 적용했으나, 본고에서는 HSP(Horizontal Seismic Profiling)법을 수행하였다. 현장 적용결과 소규모의 불연속면의 존재가 예측되었으며, 또한 지반 조사에서 추정된 RMR 값과 터널내 반사법 탐사를 통하여 얻은 암반조건과 거의 일치하는 결과를 얻었으며, 시공 중 평가되는 암반 분류 및 평가 결과와 비교 검증하였다. It is very important to survey in construction for acquiring informations about geological structure which influence the tunnel construction. Usually, TSP(Tunnel Seismic Prediction) one of the seismic survey method in tunnels in Korea has been used for prediction of geological condition ahead of tunnel face, but in this study HSP(Horizontal Seismic Profiling) was used. As a result of field application, we predicted that there exist rock discontinuity such as fault, joints and bedding planes. In addition, RMR value from rock mass evaluation coincided with that from seismic survey for rock condition. We compared with rock classifications and evaluation results for proving.