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시니어 의류 브랜드의 광고모델 유형에 따른 여성 소비자 반응 연구
이응석 ( Eungsuk Lee ),여은아 ( Eunah Yoh ) 복식문화학회 2016 服飾文化硏究 Vol.24 No.1
Study objectives are: 1) to investigate the difference in consumer perceptions of the model`s image and physical attractiveness according to advertising model types; 2) to explore the effect of the difference between the model`s image and the consumer`s self image, the difference between the model`s image and the brand`s image, and the physical attractiveness of the model on attitude toward the advertising model; and 3) to explore the effect of attitude toward the advertising model on attitude toward the advertisement. A total of 306 female consumers over the age of 45 participated in experiments with advertisement stimuli for a senior apparel brand. Results showed a significant difference in the model`s images and physical attractiveness according to each model type. The consumer`s attitude toward the advertising model was determined by physical attractiveness of the model, not by the difference between model`s image and the consumers` self-image, nor by the difference between the model`s image and brand image. Attitude toward advertisements was determined by attitude toward the advertising model. The findings imply that advertising models of a senior apparel brand can be selected based on the physical attractiveness of the model. Consumers do not consider whether the model`s image fits well with their self-images or the brand`s image when building an attitude toward the advertising model, and this precedes the consumer`s attitude toward the advertisement. These results can be used as guidelines to select appropriate models for advertisements of senior apparel brands.
2차 전지 전극생산 라인의 벨트피딩 시스템 설계 및 성능시험
민들레(Deulrae Min),강호성(Hosung Kang),김기환(Kihwan Kim),이영우(Youngwoo Lee),박용근(Yongun Park),이응석(Eungsuk Lee) 한국생산제조학회 2018 한국생산제조학회지 Vol.27 No.5
This research is on the design and performance test for decreasing defect rate and improving the production speed of stacking machines used to build secondary battery electrodes. The key parameter that affects production speed and defect rate is the electrode film feeding system. There are two feeding system methods: gripper and belt. We chose the belt feeding method for the low-noise and high-speed production. However, the belt feeding method has a slip problem, which lowers production speed and increases the defect rate on the electrode film. Therefore, we designed a slipless belt feeding system to reduce slip. Removing slip to ensure accurate position leads to increased production speed, uniform size of electrodes, and lower defect rate. We designed the system and then manufactured to test target performance. The feed rate, cutting position accuracy, and zigzag displacement of the electrode were tested and evaluated.