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      • KCI등재

        2017년 베스트셀러 표지디자인의 시각적 구성요소에 대한 연구

        이영화 한국융합학회 2018 한국융합학회논문지 Vol.9 No.1

        본 연구는 2017년 베스트셀러 표지디자인의 시각적 구성요소에 대하여 분석하고자 하였다. 편집디자인 전문가와의 예비 조사를 통해 시각적 구성요소를 분류하였고, 지난해 매출순위 1위인 교보문고의 2017년 연간 베스트셀러 20위의 책을 연구 대상으로 한정하였다. 설문의 대상은 구성요소를 판단할 수 있는 디자인 관련학과 졸업생 50명을 대상으로 실시하여 다음과 같은 분석 결과를 도출하였다. 첫째, 레이아웃은 대비형의 형태가 가장 많이 나타났으며, ‘언어의 온도’가 45.5%로 가장 높게 나타났다. 둘째, 타이포그래픽에서는 분야와의 상관관계를 보이며, 명조체가 주를 이루었으며 ‘사피엔스’가 92.5%로 가장 높게 나타났다. 셋째, 이미지는 일러스트레이션으로 ‘나미야 잡화점의 기적’이 93.2%로 가장 높게 나타났다. 이러한 표지디자인의 시각적 구성요소는 처음 책을 접하는 독자들에게 책을 선택하는 중요한 요소로 작용하게 된다. 그러 므로 베스트셀러의 시각적 구성요소의 연구는 지속되어야 하며 이러한 연구를 바탕으로 마케팅 분야에 활용되어 출판시장 의 발전에 도움이 되기를 바란다. This study would analyze visual components in the best seller cover design in 2017. The visual components were classified through a preliminary review with editorial design experts, and the top 20 best sellers at the Kyobo Book Centre, which recorded the top rank in sales in 2017 were selected as the subjects of the study. The subjects of the survey were 50 graduates from the design-related departments, who could judge the components, and the following results were drawn as an analysis. First, most layouts were a comparison type, and The Temperature of Language took the highest position at 45.5%. Second, in the typography, having a correlation with the section, most were composed of a Serif, and ‘Sapiens’ took the highest position at 92.5%. Third, the image is concerned with the illustration, in which The Miracles of the Namiya General Store took the highest position at 93.2%. These visual components of the cover design act as an important factor in choosing books for readers who first encounter the books. Thus, it would be necessary to continue to conduct studies of visual components in best sellers, and hopefully, this study would be helpful for the development of the publication market as it is utilized in the marketing field based on these studies.

      • KCI등재후보

        대장암 환자에서 oxaliplatin으로 유발된 peripheral neuropathy의 발현율 및 임상약사의 환자상담을 통한 부작용 감소 효과

        이영화,이연지,황은정,한옥연,나현오,이숙향,오승택 한국병원약사회 2011 병원약사회지 Vol.28 No.2

        Background : The major adverse effect of oxaliplatin-based chemotherapy (FOLFOX4) for colon cancer patients mainly has been reported as acute and chronic peripheral neuropathy (PN). This study was for analyzing PN incidence in patients treated with oxaliplatin and for examining change of adverse effects by pharmacist. Method : Oncology specialty pharmacist joined the colon cancer cooperation team in January,2008. She monitored the adverse effects of FOLFOX4 and provided consultation for patients. PN adverse effect was analyzed from 61 patients of colon cancer on FOLFOX4 from May, 2007 to August, 2008. There were 33 patients before March, 2008 when doctors and nurses monitored adverse effects and 28 patients after March, 2008 when pharmacist consulted with the patients. Results : Regardless of chemotherapy cycles and characteristic of acuteness, PN occurred in 60of 61 patients (98%) on oxaliplatin, and Grade1/2/3/4 was 246 cases (58.6%)/ 22(5.3%)/ 1(0.2%)/none of 471 cases with toxicity assessment. Among 61 patients with first incidence of PN, the patients experienced PN in 1st phase was 11 (18%), after 2nd to 5th cycles was 39 (65%), after 6th cycles was 10(16%) patients. Progressing rates over grade 2 occurred in 14 (23%) of 60 patients. The progression occurred at mean 4.6th±2.7 Cycles in 11 (33%) of 32 patients before pharmacist consultation and at mean 8th±0.9 Cycles in 3 (10%) of 28 patients after pharmacist consultation. Conclusion : Pharmacist consultation improved patient’s awareness of adverse effects and helped them to reduce exposure to risk related to adverse effects. It could influence the progression of PN symptoms though the incidence rate was not reduced.

      • KCI등재

        투표 참여 독려 광고가 유권자의 정치효능감과 투표 참여에 미치는 영향 -정치적 이념성향에 따른 대학생들의 투표 참여 행위를 중심으로

        이영화,전승우 한국정치커뮤니케이션학회 2015 정치커뮤니케이션 연구 Vol.0 No.38

        이 연구는 투표 참여 광고의 설득 효과를 검증하였다. 특히 유권자의 정치적 이념성향에 따라 투표참여 광고의 효과가 달라질 수 있음을 실험을 통해 검증하였다. 이 연구는 2 (정치 적 이념성향: 진보 vs. 보수) × 2 (투표 참여 광고: 내적 효능감 메시지 vs. 외적 효능감 메시지)의 응답자 간 실험 설계(between-subjects design)를 이용하였다. 실험에는 서울과 경기 도 소재 남녀 대학생 총 239명이 참여했다. 분석 결과, 첫째로 진보적인 사람들은 내적 효능 감을 더 크게 지각했으며 보수적인 사람들은 외적 효능감을 더 크게 지각하였다. 둘째, 진보 적인 사람들은 내적 효능감을 강조한 광고에 더 호의적인 태도를 나타냈고, 보수적인 사람들 은 외적 효능감을 강조한 광고에 더 호의적으로 반응하였다. 셋째, 내적 효능감을 강조한 광 고에 노출될 때, 진보적인 사람들이 더 높은 정치참여 활동과 투표 의도를 보였고, 외적 효능 감을 강조한 광고에 노출될 때, 보수적인 사람들이 더 높은 정치참여 활동과 투표 의도를 보였다. 넷째, 보수의 경우, 외적 효능감이 투표 참여 광고와 투표 의도 사이를 부분적으로 매개하는 것으로 나타났다. 하지만, 진보의 경우, 예상과는 달리 내적 효능감이 매개 변수의 역할을 하지 않는 것으로 나타났다. This study explored how vote participation advertisements are effective to persuade young voters to participate in the presidential election. This study proposed that people with different political ideology (progressive vs. conservative) may react differently to vote participation advertisements emphasizing different political efficacy (internal efficacy vs. external efficacy). In order to test the hypotheses, a quasi-experimental design was employed with a sample of 239 undergraduate students, employing a 2 (political ideology: conservative vs. progressive) × 2 (political efficacy: internal vs. external) between-subjects design. This study demonstrate that progressive people is more likely to be internal efficacy than is one with a conservative people and conservative one is more likely to be external efficacy than is a progressive one. Progressive people evaluate vote participation advertisements highlighting internal efficacy to be more favorable than do conservative people. When exposed to vote participation advertisements highlighting internal efficacy, progressive people participate more in political activities and the vote intention than conservative people. In addition, the results showed that, for conservative people, their external political efficacy partially mediates between their exposure to the advertisement and vote participation intention. However, for progressive people, any political efficacy was not found to mediate between the two variables.

      • KCI등재

        인공지능 로고디자인 플랫폼을 활용한 브랜드디자인 개발 사례 연구 -서울 도시브랜드‘SEOUL, MY SOUL’중심으로-

        이영화 한국일러스아트학회 2024 조형미디어학 Vol.27 No.2

        디지털 시대에서 브랜드의 성공은 강렬하고 기억에 남는 로고디자인에 크게 의존하고 있는 가운데, 인공지능 기술의 발전은 이러한 로고디자인 과정에 혁명적인 변화를 가져왔다. 이에 따라 스타트업에서 대기업에 이르기까지 모든 규모의 기업이 효율적이면서도 고품질의 로고를 쉽게 얻을 수 있게 되었다. 따라서 본 연구는 인공지능 로고디자인 플랫폼을 활용한 브랜드디자인 개발의 목적으로 10년 이상의 브랜드디자인 경력을 가진 전문가 10명과 연구자가 직접 사용한 경험을 종합하여 해치풀, 로고쉬 테일러 브랜드, 로고포니, 브랜드마크, 디자인스 에이아이 플랫폼을 연구대상으로 선정하였다. 또한, 효율적인 실험을 위해 서울의 도시브랜드 'Seoul, My Soul'을 사례로 설정하고, 디자인 사례 분석을 진행하였다. 제작된 추천 로고는 온라인 설문조사를 통해 심미성, 주목성, 이해 용이성, 확장성, 정책 연관성, 정보 전달성에 관련하여 평가하였다. 설문조사 결과, 인공지능 로고디자인 플랫폼을 통해 제작된 로고디자인은 미적요소를 보여주는 심미성에서 높게 평가되었으나, 반면 도시브랜드의 정책과 관련된 디자인 평가에서는 낮은 점수를 보였다. 이상의 연구를 통해 인공지능 로고디자인 플랫폼의 로고디자인은 짧은 시간과 저렴한 비용으로 다양한 로고디자인을 생성할 수 있지만 도시브랜드 정책과 관련하여 의미적 모호성, 비연관성 등으로 결과물의 한계점을 발견할 수 있었다. 향후 후속 연구를 통해 인공지능 브랜드디자인의 한계점을 해결할 수 있는 프로세스의 구체적인 연구가 필요하다. In the digital age, the success of brands heavily relies on strong and memorable logo designs. The advancement in artificial intelligence (AI) technology has brought about revolutionary changes to the logo design process, making it possible for companies of all sizes, from startups to large corporations, to easily obtain efficient and high-quality logos. Therefore, this study aimed to develop brand designs using AI logo design platforms, incorporating the experiences of 10 experts with over 10 years of brand design experience, as well as the researchers' firsthand experiences. Platforms including Hatchful Logoshi, Tailor Brands, Logopony, Brandmark, and Designs.ai were selected for analysis. For effective experimentation, the city brand 'Seoul, My Soul' was chosen as a case study for design analysis. The logos produced were evaluated through an online survey on aesthetics, attention, comprehensibility, scalability, policy relevance, and information delivery. The survey results showed that while logos created through AI logo design platforms were highly rated for their aesthetic elements, they scored lower in evaluations related to the city brand's policies. This study revealed that although AI logo design platforms can generate a variety of logo designs quickly and at a low cost, there are limitations in the outcomes in terms of semantic ambiguity and lack of relevance to city brand policies. Future research is needed to explore specific processes that can overcome the limitations of AI brand design.

      • KCI등재

        Family Languages and English Writing: Rhetorical Patterns in Students’ Written Texts in the Multicultural American Context

        이영화,박채희,김상복,윤성규 한국현대언어학회 2017 언어연구 Vol.33 No.3

        This study aims at investigating the characteristics of the rhetorical patterns in opinion writing produced by the students across different family language groups in the multicultural Korean language program at a university in the US. The participants were 40 students from a variety of language environment such as Korean, English, Chinese, Japanese, Vietnamese and others. The data comprised questionnaire and English writing products from the students, and their texts were analyzed based on meaning-making and Toulmin’s six elements, claim, data, warrant, backing, qualifier, and rebuttal. The findings revealed that the English group established the highest number of the elements, whereas the Korean group adopted them the least amount. The Chinese and other groups shared the elements with similar numbers. It is concluded that students from heritage languages adopted similar approaches in establishing meaning-making for English writing, and a central part of the learning process for students should be concerned with ‘way of knowing’ in the given context.

      • KCI등재

        Development of Capacitive-Type MEMS Microphone with CMOS Amplifying Chip

        이영화,허신,정영도,곽준혁 한국정밀공학회 2014 International Journal of Precision Engineering and Vol. No.

        In this study, we reported the fabrication of a capacitive MEMS microphone packaged with an analog amplifying chip. The MEMSdevice and the amplifying chip were made using a micromachining technique and an IC Multi-Project Chip (MPC) service,respectively. The MEMS device consisted of a low stressed SiNx membrane that is sensitive to sound and the rigid Si back plate. Themembrane and the back-plate parts fabricated separately on two wafers were bonded through a eutectic bonding process. Finally,the MEMS device and the amplifying chip were packaged on a single PCB for measuring. The evaluation results of the packagedmicrophone devices showed similar characteristics compared to FEM simulation results. The sensitivity of the microphone was about-37.4 dB in audio frequency bandwidth.

      • KCI등재

        Ti/Au 이중층을 이용한 초전도 상전이 센서 제작

        이영화,김용함,Lee, Young-Hwa,Kim, Yong-Hamb 한국전기전자재료학회 2008 전기전자재료학회논문지 Vol.21 No.10

        We report on the development of transition edge sensors for x-ray detection. The sensor technology was based on the fabrication of a superconducting film on a thin membrane. A bilayer of a superconductor, Ti, and a noble metal, Au, was e-beam evaporated on a micromachined SiNx. Another Au layer was evaporated on the two side edges of the bilayer in order not to be affected by structural imperfections at the boundaries. With the method described in the present report, the superconducting transition temperature of the device was consistently achieved to near 80 mK with a sharp transition. The energy spectrum ueasured with the device provided 37 eV FWHM for 5.9 x-rays. We also discuss the design and fabrication considerations as well as the performance of the device in detail.

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