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국내 온라인쇼핑몰의 판매촉진 위험관리 연구 - 위험재무(Risk Finance)를 중심으로-
이무원,박종돈,함영진 국제e-비즈니스학회 2011 e-비즈니스 연구 Vol.12 No.4
The risk occurs in the electronic commerce has disturbed E-Market place's growth since customers started recognizing that risk. Besides that, as the market is being overheating, companies which are taking part in the E-Market place faced a new type of risk called wasting expenses. For this reason, there are bunch of studies on marketing and management areas about the risk but those studies focused on only customers in the electronic commerce. Therefore, the purpose of this study is to analyze the problem about new type of risk to companies, base on the literature review and cases study, and to present some possible remedies to this problem. The results are as follow: First, the market of on-line shopping has grown substantially and has a great potential to be a leading role in the future market. Second, most on-line shopping malls have faced a new type of risk such as expenses of sales promotion and advertising, but there is no certain solution for those malls yet. Finally, the contingency insurance, which is going to be introduced in this thesis later, can help those malls out by being a hedge against the risk. 소비자가 전자상거래에서 발생하는 위험을 인지하고서 부터, 전자상거래의 위험은 온라인 쇼핑 시장의 성장을 방해해 왔다. 더불어, 온라인 쇼핑시장이 과열됨에 따라, 온라인 시장에 참여하고 있는 기업들은 회원확보를 위한 판매촉진 비용의 소모성 지출이라는 새로운 위험에 직면하게 되었다. 이러한 이유로 인하여, 여러 분야에서에서 이러한 위험에 대해 연구가 많이 진행되었다. 그러나 이러한 연구들은 전자상거래에서 오직 소비자를 초점으로 한 연구들이었고 기업중심에서의 위험관리연구가 전무한 상태이다. 그러므로 이 연구는 기업들에게 있어서 새로운 형태에 위험에 대해 여러 문헌을 통해 분석하고, 이런 문제에 몇몇 가능성 있는 대안을 제시하려 한다. 연구의 결과는 아래와 같다. 첫째, 온라인 쇼핑 시장은 괄목하게 성장했고, 향후 시장에서 비중 있게 될 잠재력을 가지고 있다. 둘째로, 대부분의 온라인 쇼핑몰은 판매촉진이나 선전비용 지출 같은 새로운 위험에 직면했으나, 이러한 기업들에게 해결책은 없는 실정이다. 결론적으로, 이 논문에서 위험관리 방안으로 온라인 쇼핑 기업들에게 위험의 발생시 강도를 최소화 할 수 있는 컨틴전시 보험을 제안하고자 한다.
토굴을 이용한 생강저장의 사회 경제적 투자효과 분석 : 서산지역을 중심으로 In the Case of Seochun Districts in Chungnam Province
이무원,임재환 충남대학교 농업과학연구소 1998 농업과학연구 Vol.25 No.2
This study is aimed at identifying the socio-economic effects of storage of ginger in artificial caves. The gingers stored in artificial caves in Seochun, 12 sampled areas, were surveyed to get information on the socio-economic effects. The surveyed data were processed by TSP, Qbasic and B/C Ratio computer programs and analyzed the decision making criteria such as B/C ratio, NPV and IRR. The socio-economic effects of the storages of the gingers are as follows. 1. The storage benefits per ton was showed as 184,050won. 2. Considering 10% of the opportunity cost of capital, the uper limits of investments for the cave storages was analyzed as 6,784 thousand won for ginger. 3. The investment of the natural cave storages was revealed economically feasible considering the decision making criteria as B/C ratio = 1.33, NPV = 35.059 thousand won and IRR = more than 100%. The other socio-economic effects of the ginger storages was expected as ; 1. The cave storages will contribute to increase consumer's and producer's welfare through the control of supply and demand and price stability. 2. Long-term storage of ginger without damaging quality and grades will be made on account of the storage conditions as relatively low temperature, high humidity and indifferent affects from the outside climate. 3. Utilization of the underground space, the caves, for storage will maximize the land use and the sustainable environment considering the mountainous area, two third of the total national land area. 4. Construction costs of the underground storage facilities as caves are cheaper than the ground storage facilities by 15 to 20% in general. In conclusion, the underground space like natural and artificial caves are considered the most suitable for storage of ginger on account of the storage conditions as temperature, humidity and blocking the sun light. Accordingly a study on convenient utilization of new development of artificial caves should be made considering transportation and input-output of the farms. Financial support of the government should be institutionally rearranged for the successful implementation of storing farm products like ginger in natural and man-made caves.