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윤희중(Hee Joung Yun),장기현(Gi Hyun Jang),전세균(Se Kyun Chun),이창언(Chang Eon Lee),서태범(Tae Beom Seo),정영식(Young Sik Jeong) 한국연소학회 2008 KOSCOSYMPOSIUM논문집 Vol.- No.-
This paper describes the design study of heat exchanges for high efficient condensing gas boiler. In this study, the preliminary specifications of two kind heat exchangers, one is cylindrical type and the other is square type, are described. The heat transfer and flow characteristics on each heat exchangers are studied by numerical methods and performance of the pilot gas boilers are investigated by experimental method. As a results, the pilot boiler efficiency reach to about 85%, but the NOx and CO emission levels are very high than the target levels. Supplementary investigations will be carried out to decrease the emission level of NOx and CO.
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Marketing channel system의 communication戰略
尹嬉重 이화여자대학교 한국문화연구원 1980 韓國文化硏究院 論叢 Vol.35 No.-
Today, marketing channels are among the most complicated phenomena encountered in the study of marketing since marketing channels encompass behavioral systems involving many decision markers and often extend over a wide geographical area. For this reason, as integrated systems approach is inevitable to the overall understanding in the structure and functions of communication in modern marking channels. This thesis utilizes an integrated systems approach as the analytical framework for studying and understanding communication in marketing channels. Generally, communication strategy occupies a pivotal position in the overall marketing mix of the firm. The ingredients that make the marketing alive, effective and dynamic lie in the realm of communication. However, it is important to point out here that the types of information flow in marketing channel systems that are of primary importance closely parallel the functions of marketing. It is the role of communication to inform and persuade the potential consumer that other elements of the marketing mix-product, price and physical distribution are worthy of consideration in purchasing decisions. Therefore, the planning of communication strategy in marketing channels necessarily takes place within the development of basic marketing goals objectives by top management. The thesis consists of six chapters. The first chapter is introductory. Its purpose is to explain the reasons that this sort of work should be undertaken. The second chapter provides both the conceptual foundation of marketing and a descriptive overview of marketing from a historical developmental approach. The third chapter develops the concept of the channel as an operating systems and analyses specific structure of channel systems. While introducing the meaning of marking channels here, the rationale for the systems approach to marketing channels is also examined. The fourth chapter describes the selection and control of communication in marketing channels. This chapter also examines the reasons for conflict and their resolution within the marketing channel system. The fifth chapter points out that the internal and external information flows within channel links are necessary for effective operations and that persuasive communication among channel links is necessary in order to gain response from either a channel member or the ultimate consumer. Chapter five also analyses both the role of research as communication feedback in the channel process and the decision strategy to be employed in the actual design of the channel network. The sixth chapter concludes with an analysis that may influence the role of channel members and finally presents here the methods to improve or develop effective communication strategies in marketing channel systems today.
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