대학생의 의복구매 의사결정과정에 관한 연구 : 성별·학년을 중심으로 Focusing on Sex, Grade

유태순,김성희 대구효성가톨릭대학교 응용과학연구소 1999 응용과학연구논문집 Vol.7 No.-

이 연구의 목적은 의복구매의사결정과정의 단계인 문제인식, 정보탐색, 대안평가, 구매결정, 그리고 구매 후 평가 각각에 대한 반응과 성별과 학년간의 상관관계를 알아보기 위함이다. 연구의 결론을 요약하면 다음과 같다. 1. 성별에 따라 의복 구입시 구매 동기는 여자가 남자보다 자기과시적 구매 동기, 유행 추구적 구매 동기가 더 높다. 정보원은 인쇄매체, 관찰요인 그리고 인적 정보에 있어서 여자가 남자 보다 더 높다. 의복평가기준은 미적 차원과 기능적 차원에서 여자가 남자보다 더 높다. 점포평가기준은 평가 분위기와 상품 속성은 여자가 남자보다 더 높고 점포입지는 남자가 여자보다 더 높다. 구매 결정단계에서 특히 남자에게서 계획없이 구매하는 비율이 여자보다 더 높다. 의복구매장소는 남자는 상설할인 매장, 여자는 양품점 및 보세점을 가장 많이 이용한다. 의복구매시 동행자는 남여 모두 친구 및 동료가 가장 많고 의복구매시 영향자는 남자의 경우 본인 스스로 구매한다. 여자의 경우 친구나 동료의 영향을 가장 많이 받는다. 의복구입시 대금 지불방법은 여자가 남자보다 카드 이용과 상품권 및 할인 티켓을 더 많이 이용한다. 2. 의복구입시 학년에 따른 구매 동기, 정보원, 의복평가기준은 차이가 없지만 점포평가기준은 고학년으로 갈수록 점포입지에 더 큰 비중을 둔다. 의복 구매장소로는 특히 4학년은 다른 학년에 비해 백화점에서 구매하는 경우가 많다. 의복 구매시 동행자는 고학년으로 갈수록 본인 스스로 구매하며 대금 지불방법은 고학년일수록 카드를 이용하는 경우가 많다. 월 평균 의복비 지출은 고학년으로 갈수록 줄어든다. The purpose of this study is to identify the relationship between sex, grade and each response of problem recognition, which is the step of decision making for chlothing purchase, information investigation, counter proposal valuation, decision making and valuation of after purchase. For the measurement of the motive of clothing purchase the method of Ju-yeun, Lee is applied with modification and complement, and the modified methods of Myeung-Gu, Park(1993) ; Byeung-Ho, Gin for the measurement of resource and stemm's method(1980) for the value standard of clothing with modification and supplement. And also, the method of So-Young, Kim(1994) is adaptively used for the measurement of the standard of shop value and that of Byeung-Sook(1985), Hong for the measurement of purchase decision. Stemm's method(1980) that is also used as a standard of clothing value index in this study is applied once again for the measurement of satisfactory degree, a review stage after purchase. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyoungsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and χ^2-test were employed. The followings are the findings of this study : 1. Concerning the difference of gender in purchasing clothes, women are moved more largely by the self-displaying and fashion-pursuing incentives than men do. As for information sources, women use press media, observation and human sources more frequently than men do. Regarding the evaluative criteria of clothes, women put more emphasis on esthetic and functional aspect than men do. about the evaluative criteria of store, store atmosphere and product attribute are more emphasized by women than by men, while store location is more preferred by men than by women. In decision-making stage, men especially make unplanned purchase more largely than women. As a place of buying. clothes, men use discount stores most frequently, whereas women use goods shops and boned shops most often. As to a person with whom they go to buy apparel, both men and women go with their friend or colleague most frequently. Regarding a person who affects their purchase of clothes, women are most largely affected by their friend or colleague, and men make a purchase on their own decision. As a way of payment in buying clothes, women use credit card, gift certificate or discount ticket more often than men do. 2. The academic year makes no difference to their incentives to buying apparel, information source and evaluative criteria of apparel. However, there is a difference among academic years in the evaluative criteria of store, Namely, those who are in higher academic year give more weight to store location. As a place of buying apparel, seniors particularly use department stores more often than the younger students. When it comes to a person with whom they go to buy apparel, higher-year students make a purchase on their own. As the way of payment, higher-year students use credit card more often. Concerning the average monthly clothing allowance, higher-year students spend less amount of clothing allowance.

20세기 Unisex Mode에 관한 연구 : 성역할 변화를 중심으로

兪泰順,李承玉 효성여자대학교 새마을연구소 1991 새마을硏究論文集 Vol.11 No.-

2011년 S/S 패션 칼라 트렌드에 의한 네일 디자인 연구

유태순,최영숙 한국메이크업디자인학회 2011 한국메이크업디자인학회지 Vol.7 No.1

패션에 나타난 팝(Pop) 사조 중 에로티시즘(Eroticism)적 표현에 관한 연구

유태순,박휘숙 대구효성가톨릭대학교 사회과학연구소 1993 女性問題硏究 Vol.21 No.-

환경보호관심도가 환경보호적 의복구매행도에 미치는 영향

유태순,서은연 한국의류학회 1999 한국의류학회지 Vol.23 No.8

The The purpose of this study is to examine consumers environmental concern, environmentally responsible behavior, relationship between environmental apparel product knowledge and environmentally responsible apparel purchasing behavior and demographical features which have an influence on those above NEP scale was used to measure environmental concern, GERB scale to measure environmentally responsible behavior, ERAB scale to measure environmentally responsible apparel purchasing behavior, and EAPK scale to measure environmentally responsible knowledge. The followings are the conclusions of this study : 1. Environmentally responsible apparel purchasing behavior is done more by thirties or over forties than by twenties. 2. Single women are more interested in environmental concern than married women are, while environmentally responsible behavior and environmentally responsible apparel purchasing behavior are practiced more by married women than by single women. 3. As well-educated, people have more knowledge about environmental concern. On the contrary, as poorly-educated, people preactive more environmentally responsible behavior and environmentally responsible apparel purchasing behavior. 4. The group having higher interest in environmentalconcern have more environmentally responsible knowledge than those having lower interest. 5. There is no significant difference in environmentally responsible apparel purchasing behavior, according to environmental apparel product knowledge. 6. The group having higher interest in environmentally responsible behavior practice more environmentally responsible apparel purchasing behavior than those having lower interest.

의복 구매불안 척도의 개발

兪泰順 대구효성가톨릭대학교 1992 연구논문집 Vol.44 No.1

The main purpose of this study was to develop a scale for measuring the degree of Anxiety in consumer's clothes purchasing behavior. Subjects for this study were three hundred and fifty four female college students sampled from the Hyosung Women's University. In order to develop a scale for measuring consumer's anxiety in situation of purchasing ready-made clothes, 20 five-point Likert-type items were constructed. The items were essentially adopted from the Worry-Emotionality Questionaire (WEQ) developed by Libert and Morris. However, Emotionality items of WEQ were revised to worry items. Both Clothing Purchasing Anxiety Scale (CPAS) and the /state-Trait Anxiety Inventory(STAI) were administered to all subjects. Scores on the CPAS were factor analyzed using Vari-Max rotation. Correlation coefficients between sub-scale scores on the CPAS and the STAI scores were obtained for reliabilities of the CPAS, spilt-half reliabilities and test-retest reliabilities over interval were estimated. Conclusions reached in this study are as following: (1) The Clothing Purchasing Anxiety Scale (CAPS) are constructed of three sub-scales: person conscious anxiety, choice-decision anxiety, anxiety due to lack of self-confidence in pruchasing. (2) Correlation coefficients between sub-scale scores on the CPAS and the State Anxiety scores are .14(person conscious anxiety scale), .10 (choice-decision anxiety), .02(anxiety due to lack of self confidence in purchasing), and .10(total anxiety). (3) Spilt-half reliability coefficients of the CPAS sub-scales are .74, .69, .74 and test-retest reliability coefficient over 6 months interval of the CPAS sub-scales are .79, .71, .82 respectively.

광고를 통한 상표 이미지 인지에 관한 연구 : 여성 내의 상표를 중심으로 In Terms of Female's Underwear Brand

유태순,허소영 대구효성카돌릭대학교사회과학연구소 1998 사회과학연구 Vol.5 No.-

The female consumer whose ages are between 20 and 29 is segmented according to benefit, similarity table is composed of the brand image in consumer perceptual dimension and the advertising image of that brand, and the purpose of this study is to make positive brand image, to require efficient advertising expression approaching brand perception, brand preference, brand loyalty. This study is a purpose like this ; First The female consumer whose ages are between 20 and 29 is segmented according to benefit. Second, Similarity table is composed of underwear brand image and advertising image by the perception of consumers. Third, Segmentation group is composed, analyzed according to composing of brand image and avdertising image, it is to require avdertising expression. The subject of this study wear gathered into 202 female in 20’s As measurement - implement, questionaire written by investigator wear designed for literature and precedence study. The analysis of data used fator analysis, principal component analysis, cluster analysis, ANOVA, T-test, F-test by using SAS. The result are as follows ; 1. Benefit sought by consumer wear found to included three different factor - brand value, fashionability and practicality on underwear. As a result of subdividing the consumers, three distinctive groups wear found on the basis of benefit factor - fashion oriented group, brand value oriented group, practicality oriented group. 2 Similarity table of brand image and advertising image by the perception of consumers was shown the distinction as each segmented group.

의복의 자아근접도에 따른 퍼스널 스페이스에 관한 연구

유태순,조기여 한국의류학회 1999 한국의류학회지 Vol.23 No.3

The purpose of this study was to examine the personal space by proximity of clothing to self. The scales used in this study include the scale of Nakaen(1973) for personal space, the scale arranged on the basis of Sontag(1978)'s study for proximity of clothing to self. The subjects of this study were 885 adult women in Taegu. The data were analyzed by using frequency analysis, x^2 test and the Cronbach α was also applied. The results of this study were summarized as follows: It was shown that there was a high tendency that all those whose proximity of clothing to self is high or low sit opposite to the other persons or in a place where they can be seen well when they are well dressed with good make-up, but that all those whose proximity of clothing to self is high or low sit behind the other persons or in a corner seat or place where they can not be seen well when they are not well dressed with no make-up.

상황-특성불안과 의복 선택 : 구매행동과의 상관관계 PURCHASING BEHAVIOR

유태순,김영란 대구효성카돌릭대학교사회과학연구소 1992 사회과학연구 Vol.1 No.-

The main purpose of this study is to investigate relationships between state-trait anxiety and clothing selection-purchasing behavior of the consumers. Subjects for this study were hundred and seventy eight(378) female college students sampled from the Hyosung Women’s University. In order to measure the state-trait anxiety, Spielberger’s State-Trait Anxiety Inventory(STAI) was administered and the Clothing Selection-Purchase Criteria Inventory (CSPCI) was administered to assess clothing selection and purchasing behavior of consumer. The CSPCI has 10 subscales: Other’s Comment, Danger Washing, Texture, Design, Price, Management, Information, Individuality, Bore, and Harmony. Using SPSS Package, the Pearson’s produt-moment correlation coefficients between the state-trait anxiety scores and CSPCI subscale scores as well the multiple regression analysis were executed treating CSPCI subscale score as dependent variables and anxiety scores (state and trait) as independent variables. Conclusions reached in this study are as follows; 1. Correlation coefficients of the state anxiety score with Other’s Comment, Design, Price, Information, and Bore subscale score were significant at significant level. However, only correlation coefficient between the trait anxiety score and Bore subscale score was significant. 2. When multiple regression are analysed between clothing selection-purchasing behavior and the state-trait anxiety scores variance of Design subscale score are significantly explained by both state and trait anxiety score. However, Other’s Comment, Price, Information, and Bore subscale score are explained significantly only by the state anxiety score.

N 세대의 패션가치관이 인터넷쇼핑몰 구매결정 중요도와 패션디자인 선호도에 미치는 영향

유태순,최정선 한국의류학회 2002 한국의류학회지 Vol.26 No.1

The purpose of this study was to characterize the effect of Net generations fashion value regarding to the factors of purchase-decision at internet shopping mall and the preference for fashion design. The subjects for this sample survey were junior high school and university students who had dwelled at pusan and ulsan in south korea. This study had 824 samples of each aged from 13 to 24 who had purchasing ability of fashion apparels at the internet shopping mall. The sampling data in this survey was analyzed by frequency analysis, factor analysis, T-test, LSD-test, MANOVA and ANOVA of SPSS WIN package. The results of this study was as follows; 1. It was proved that advertising, pursuit of services and products, pursuit of information were considered first from Net generations fashion value. Next things were perception of danger and pursuit of convenience. It was proved that they considered it important A /S, recall, exchange and post management. 2. It was proved that there was difference at the preference for fashion design of according to Net generations fashion value. Color was considered to be the most important one. 3. Men had higher political value than women and 1318 teenagers had higher fashion value than semi-adult Under high school educational course Net generation had more theoretical value than above university educational course Net generation did. Also, with the factor of average monthly income, political value was considered to be the most important People whose monthly expenditure on purchase was above 50,000 won had higher social value than people whose expenditure was under 50,000 won but under 50,000 won had higher political value than above 50,000 won did.