도시 중·장년층의 가치관변화에 따른 은퇴 후 이주의향에 관한 연구

우찬복(Chan Bok Woo) 한국관광연구학회 2010 관광연구저널 Vol.24 No.1

This research thesis was designed to conduct literary and positive researches at the same time in order to find out whether retired middle and old-aged people in urban cities would have intentions to move their residences with their views of values changing. In order to conduct a positive analysis, this research thesis established the two hypothesis. As the one hypothesis, this thesis was meant to study whether there is a significant difference in views of value from demographical traits, for example, gender, school experiences and salary levels among middle and old aged people in urban cities. As another hypothesis, this was intended to find out whether there are significant effects of views of value among retired middle and old aged people in urban cities on intentions to move their residence. The results showed that the above two hypothesis were partially presented. The first hypothesis demonstrated that there was the significant difference in individualism, positivism and role-centered views of value from gender. There was the significant difference in individualism, collectivism, and conservatism-centered views of value from school experiences, while in the aspect of salary levels, the significant difference showed in individualism and role-oriented views of value. Also, individualism and role-oriented views of value had the significant effects on intentions to move their residence among leisure life-pursing retired people. Role-oriented views of value made the significant effects on intentions to move their residence among economic value-pursing retired people. The researches proved the stark difference in individualism-directed views of value among middle and old aged people from their each individual trait. In addition, people with these individualism-directed views of value considered leisure important after they were retired. And, role-directed views of value proved difference from gender and financial status. People with these views of value considered economic value important. Thus. it is deemed to prepare Silver Industry or Industry aimed at the old aged, which lives up to needs that retired have, in accordance with their each traits.

외식소비성향이 브랜드 인지유형에 미치는 영향

우찬복(Chan Bok Woo),이광옥(Gwang Ock Lee),이인성(In Sung Lee) 한국관광연구학회 2008 관광연구저널 Vol.22 No.3

Recentry, as one way to promote consumer inducement which is pursued by enterprises, it is getting much concern which is the strategy for development of a long term relation with consumer. This is the relation between consumer and brand, which can make a long term relation between consumer and enterprise. At the casual relationship between the propensity to consume of the food service and the recognizing type of brand, through the verification result of the theoretical models, it made the factor between the authority pusuing type and the intimacy and trist. As a result, it has the positive casual relationship between the propensity to consume of the food service and the recognizing type of brand. Also, the consumer who has propensity to consume of the content pursuing think the factor of intimacy and trist more importantly, the rest pursuing type think the factor of intimacy and trust importantly, the authority pursuing type think the factor of imtimacy and trust more importantly.

호텔업의 고객지향적 마케팅전략으로서 지리적 고객관계관리 적용방안

우찬복(Chan Bok Woo) 한국관광연구학회 2004 관광연구저널 Vol.18 No.2

Economic development and tourism industry competitiveness, a typical purpose is to attract and cultivate business that can compete, grow, and create job. Therefore, tourism industry including hotel has been getting competitive and difficult to make profit. Inevitably, lots of hotels make plans customer-oriented marketing strategy like customer relationship management. Despite the lack of consensus in the literature defining CRM, a growing number of writers emphasis the need for a holistic approach and view CRM as a process reflecting the integration of market orientation and information communication technology, that is developing related technology various areas. Also gCRM systems, which many companies are actively introducing and implementing recently, are software applications that allow companies to find, grow, retain and serve customers based on information about their location and analysis using it.

소비자의 가치체계에 따른 외식소비성향에 관한 연구

우찬복(Chan Bok Woo),이광옥(Gwang Ock Lee) 한국관광연구학회 2008 관광연구저널 Vol.22 No.2

As a prediction index of future consumption behavior, it is important: What is the consumer`s important value, how can it be measured, Namely, through the value of consumer is the important variable which can apply to many fields: the subdivision of market, the development of new product, the use of an advertising medium, etc. Therefore, I established two assumption largely: the causal relationship between the personal value and the propensity to consume of food service. The result of the actual analysis is: the food service consumer who pursue the internal value has high propensity to consume of the rest pursuing type, the authority pursuing type and the experience pursuing type. The food service consumer who highly pursue the external value causal relationship to content pursuing type, the rest pursuing type, the authority pursuing type and the experience pursuing type.

연구논문 : 글로벌 레스토랑의 브랜드이미지가 확장브랜드와 재구매의도에 미치는 영향

우찬복 ( Chan Bok Woo ),박향숙 ( Hyang Suk Park ) 한국관광산업학회 2012 Tourism Research Vol.37 No.-

This study aims at providing useful information in establishing marketing strategy for global restaurant by testing effect of brand image in global restaurant upon expanded brand and repurchase intention. 400 Questionnaire survey sheets were distributed from Mar. 15, 2012 to Apr. 2, 2012 and 388 sheets were collected. Among them, 10 sheets which show Central tendency or inappropriate for analysis were excluded. Therefore, 378 sheets were analyzed using SPSS 18.0 and AMOS 18.0 - factor analysis and reliability test were conducted, to test hypothesis, covariance structure analysis was performed. The results of hypothesis test are as follows. First, stronger modern image and sensual image were, there were significant positive influences on brand attitude. Stronger authoritarian image was, there were non-significant influences on brand attitude. Second, Stronger modern image and creative image were, there were no significant influences on brand royalty. On the other hand, stronger sensual image and authoritarian image were, there were significant influences on brand royalty. Third, it appeared that brand attitude gave significant influences on brand royalty. Brand attitude also gave significant influences on customer satisfaction. Fourth, brand royalty gave significant influences on repurchase intention. Accordingly, based on study results, this study provided useful information in expanding brand of global restaurant.

개인과 조직의 가치관 일치가 호텔종사원의 업무성과에 미치는 영향

우찬복(Chan Bok Woo),서금자(Geum Ja Seo) 한국관광연구학회 2009 관광연구저널 Vol.23 No.3

The purpose of the study was to examine whether agreement between hotel employees` values and a hotel organization`s values had a significant effect on absorption in organization, job satisfaction and self-development which were factors of hotel employees`business performance. To achieve the purpose, the study carried out literary research and positive study. As the results of positive study, first, the study could see that agreement with a hotel organization was increased as much as the hotel employees`scholarship, service period and annual salary were increased. The study could see that new employees at a hotel had a high membership of the hotel organization since they had high consciousness of goal for an hotelier. Second, the study could see that hotel employees highly appreciated absorption in hotel organization, job satisfaction and self-development as much as their scholarship, service period and annual salary were increased, and dreamed self-realization as an hotelier when they overcame difficulties suffering from a hotel. Third, the study could see that hotel employees had a very distinct consciousness of goal and a strong pride for a hotel by experiencing difficulties in the field through the above results. Fourth, the study could see that hotel employees` business performance was raised as much as hotel employees` values and the hotel`s organization came to an agreement. Namely, hotel employees had ownership of a hotel gradually if they had membership through communication with their colleagues and seniors when they entered the hotel for the first time, and had a sense of duty as a promising job. Through the above results, the study could see that it was necessary to improve training programs of new employees in human resources management that hotel enterprises sufferedfrom the most difficulties. It is the best method to reduce labor cost to reduce a separation rate. Therefore, each hotel should make educational and training programs to raise membership, ownership and loyalty of full-time employees and carry out internal marketing to give them pride so that they might have ownership for the hotel.

A Study on employee Turnover : Implications for Korea Hospitality Industry

Chan Bok Woo(우찬복) 한양대학교 관광연구소 1990 觀光硏究論叢 Vol.2 No.-

연구논문(硏究論文) : 호텔고객의 불공정성지각이 관계감정과 장기적 관계지향성에 미치는 영향 -감정전이가설을 중심으로-

우찬복 ( Chan Bok Woo ) 한국관광산업학회 2013 Tourism Research Vol.38 No.4

외식업체 종사원들이 지각하는 자기주도학습과 직무성과의 영향관계: 자기효능감의 매개역할에 관한 연구

문소령 ( So Lyoung Moon ),우찬복 ( Chan Bok Woo ) 한국관광산업학회 2014 Tourism Research Vol.39 No.2

치열한 생존 경쟁 속에서 기업이 살아남기 위해서는 변화에 신속하게 대응하기 위해 필요한 지식과 정보를 스스로 탐색·수집하고 변화하는 환경에서 능동적으로 문제를 제시하고 해결할 수 있는 인재, 즉 수동적인 정보 수용자의 역할에서 벗어나 적극적으로 정보를 발견하고 활용하여 새로운 지식을 창조할 수 있는 자기주도적 학습자의 역할을 강조되고 있다. 이러한 자기주도학습은 교육적 관점에서 지식의 영역을 높이고 깨우칠 수 있는 잠재력이 높은 학습방법으로 교육기관에서 제공할 수 없는 프로그램이나 주제의 한계를 극복하고 개인의 관심과 탐구영역과 지적도전을 펼칠 수 있는 자유로운 학습방법으로 이러한 자기주도학습능력은 조직이 환경변화에 대처하는 능력을 향상시키고 조직변화 나아가 조직혁신을 가능하게 하며 시장에서 경쟁우위를 차지하는데 필수적인 요건이라고 할 수 있다. 이에 외식업체 종사원들을 대상으로 지각하는 자기주도학습 과 직무성과의 영향관계에서 자기효능감의 매개역할이 어떠한 영향을 미치는지 실증적으로 분석하였다. 분석결과 다음과 같은 연구결과를 도출하였다. 첫째, 자기주도학습과 직무성과의 관계를 검증한 결과 학습자로서의 자기 확신, 학습에 대한 호기심, 자기이해에 대해 높게 지각하면 직무성과가 높아진다고 볼 수 있다. 둘째, 자기주도학습과 직무성과의 관계에서 자기효능감의 매개역할을 검증한 결과 자기효능감은 자기주도학습과 직무성과의 관계를 매개하는 것으로 나타났다. 이러한 연구결과는 교육훈련을 통해 습득한 지식을 바탕으로 자신의 업무에 확신을 갖게 되어 성취감을 높일 뿐 아니라 학습자 스스로 만족감이 형성되어 직무성과가 높아진다고 볼 수 있다. To sustain and survive an enterprise in an increasingly competitive environment, self-directed learning has been emphasized. In other words, individuals are expected to have ability to respond quickly to changes, to actively search, collect, and utilize information and knowledge they need, and to create new knowledge by utilizing the information. In the context of education, self-directed learning is defined as a process by which individuals take the initiative, with or without the assistance of education institutes, in diagnosing their learning needs, formulating learning goals, identify human and material resources for learning, choosing and implement appropriate learning strategies, and evaluating learning outcomes. Furthermore, self-directed learning could be an essential requirement to achieve not only organizational innovation but also competitive advantage in the market. Therefore, this study examined foodservice employees to analyze the mediating effect of self efficacy in the relationship between self-directed learning and job performance. The results provide following findings. First, foodservice employees with higher perception of self-directed learning are expected to have higher perception of self efficacy. Therefore, foodservice owners or manger are to provide various programs which encourage their employees to have self efficacy and confidence. In detail, these programs must be provided in different ways such that consist of more competitive learning contents for employees with higher achievement level while the program for employees with lower achievement level is consisting of a variety of curriculums which assist them to overcome impotent feeling through well-organized programs and contents. Second, foodservice employees with higher perception of self efficacy are expected to have higher job performance. These results imply that the relationship between self-directed learning and job performance is mediated by self efficacy.

관계혜택이 관계결속 및 장기적 관계지향성에 미치는 영향: 호텔고객을 중심으로

라채일 ( Chae Il Ra ),우찬복 ( Chan Bok Woo ) 한국관광산업학회 2015 Tourism Research Vol.40 No.3

본 연구는 관계마케팅 차원에서 고객이 인지한 관계혜택이 관계결속 및 장기적 관계지향성에 미치는 영향에 대해 호텔이용고객을 대상으로 실증분석 하였다. 실증분석 결과 다음과 같은 연구결과가 도출되었다. 첫째, 고객이 지각하는 관계혜택과 관계결속에 대한 영향관계를 분석한 결과 관계혜택은 관계결속에 정(+)의 방향으로 영향을 미치는 것으로 나타났다. 따라서 호텔기업에서는 계산적 결속을 높이기 위해 특별대우 혜택과 같이 다른 고객과 달리 받게 되는 특별한 대우, 우선적 대우, 특별한 주의 또는 개인적 인지와 특별한 서비스 등과 같은 혜택을 제공하여야 할 것이며 강한 감정적 충성심과 소속감을 가질 수 있도록 다양한 마일리지 프로그램을 도입, 다양한 커뮤니티 형성 등을 지원하여야 할 것이다. 둘째, 관계혜택과 장기적 관계지향성에 대한 유의성을 살펴본 결과 관계혜택은 장기적 관계지향성에 정(+)의 방향으로 영향을 미치는 것으로 나타났다. 따라서 호텔기업에서는 고객들이 장기적 관계지향성을 형성할 수 있도록 개인적 인지 및 사회적 유대관계를 형성하도록 하거나, 서비스의 유형화 노력과 고객이 서비스 및 상품개발에 참여할 수 있는 방안에 대한 노력 그리고 고객에게 맞는 정보를 다양한 형태로 제공하는 차별화된 CRM 정책을 실시하여야 할 것이다. 셋째, 관계결속과 장기적 관계지향성에 대한 유의성을 살펴본 결과 관계결속을 구성하는 계산적 결속과 정서적 결속 모두가 장기적 관계지향성에 정(+)의 방향으로 영향을 미치는 것으로 나타났다. 따라서 호텔기업에서는 고객이 합리적이며 경제적인 고려, 감정적 충성심과 소속감을 인지할 수 있도록 하여야 할 것이다. 이를 위해 다양한 관계혜택의 제공과 더불어 고객과 종사원의 결속, 호텔기업과 고객의 결속을 강화시킬 수 있는 프로그램 개발이 필요하다. This study examined the effect of customers`` perceived relational benefits on commitment and long-term relationship orientation. The results were as follows. First, perceived relational benefits had positive (+) effect on relational commitment. Therefore, in order to enhance calculating commitment, it is needed to provide special treatment, preferential treatment, special care, individual recognition and special service. And, it is also needed to provide various mileage programs and support community formations so that they have emotional loyalty and sense of affiliation. Second, relational benefits had ad positive(+) effect on long-term relationship orientation. Accordingly, it is needed to provide individual recognition and form social ties so that they construct long-term relationship orientation. Also, it is needed to carry out differentiated CRM policy in which various service formations are endeavored, customer participation service and product development should be done and customer tailored information should be supplied. Third, relational commitment ad positive (+) effect on long-term relationship orientation. Accordingly, hotel companies should make customers to perceive reasonable and economic consideration, emotional loyalty and a sense of affiliation offered by hotels. Also, it is needed to provide various relational benefits, to develop commitment between customers and employees, and to reinforce commitment between hotel companies and customers.