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컨벤션 開催地의 이미지 形成過程 - 根據理論을 中心으로 -
용선중,손대현 한국관광학회 2010 관광학연구 Vol.34 No.2
This study aimed to understand the image formation process of convention planners toward a convention destination. A grounded theory approach was adopted as the research method. Data were collected from exhaustive in-depth interviews with eighteen convention planners and were analyzed via the open coding, axial coding and selective coding. 18 categories related to the image formation process were identified in the open coding. Then, a paradigm model of image formation for convention destinations was presented. This suggested that the image of a convention destination was found to be formed, changed and finalized over time, going through such multiple phases as exploration, experience, relation formation, reflection and integration. In selective coding, correction of confusion was identified as the core category in the image formation process and, and four types of confusion correction were presented. Based on the analysis, the study developed a model of image formation process of convention destinations.
용선중,김철원 한국호텔관광학회 2009 호텔관광연구 Vol.11 No.3
This study was to identify indicators and model to measure effectiveness of convention performance. The challenge for convention organizers and meeting planners is to find a consistent way of measuring the effectiveness of their convention. The study investigated rich literature review regarding marketing effectiveness, indicators and model to measure corporate performance. Several FGIs were conducted to draw items measuring performance, verify reliability and validity of performance indicators, and identify weighted scores of each performance indicator. The study classified convention into three types: mega-convention, medium-sized convention and small-sized convention. Moreover, the study developed indicators representing pre-convention, on-site convention and post-convention respectively. Through the construction of AHP, weighted score of each indicator to measure performance effectiveness was evaluated. The study made practical implications for holding effective and efficient conventions.