Research on Cultural Differences and Cross-cultural Management of Sino-Korea Joint Ventures: Taking Beijing Hyundai Motor Co., Ltd. as a case

왕예선,송재훈 한국전문경영인학회 2019 專門經營人硏究 Vol.22 No.3

In the 21st century of global economic integration, the world's economic relations have become increasingly close, and foreign investment and transnational operations have become an inevitable development trend. Joint ventures are enterprises jointly invested by foreign and host countries under the international market economy, which further promote the economic exchanges between countries and the development of global economy. As a neighbor, China and South Korea have close contacts in various fields such as economic trade and cultural exchanges. However, there are still cultural differences that cannot be ignored in Chinese and Korean cultures. It is a potential risk and obstacle to cross-cultural management of Sino-Korea joint ventures. Cultural differences are double-edged swords. The joint venture managers' ability to improve cross-cultural management is to play a positive role in the operation of the cultural differences, to avoid destructive cultural conflicts caused by the expansion of differences, and to affect the overall development of the enterprise. Based on the differences between Chinese and Korean corporate culture, this paper makes a comparative analysis of Chinese and Korean corporate culture, and takes Beijing-Hyundai Auto as a specific case, studies the cross-cultural management of Sino Korean joint ventures, and finally puts forward solutions and ideas, hoping to provide a theoretical reference for Beijing Hyundai company to better carry out cross-cultural management. In addition, through the analysis of modern cases in Beijing-Hyundai, the managers of Sino Korean joint ventures can deepen their understanding and recognition of each other's culture, effectively turn corporate cultural differences into the driving force of enterprise development, and formulate effective cross-cultural management programs. Therefore, the research results of this paper have certain practical significance and practical value. The content structure of this paper is as follows: First of all, the introduction introduces the macro development background and current situation of Sino Korean joint ventures, points out the existing problems in the management of Sino Korean joint ventures, and briefly introduces the basic situation of Beijing-Hyundai and the research value as a case of cross-cultural management. Secondly, in the part of theoretical research, this paper systematically collates the theoretical research on corporate cultural differences and cross-cultural management through literature research. In terms of the academic achievements in this field, this paper redefines the concept of cross-cultural management, discusses the necessity of cross-cultural management, and divides the process of cross- cultural management into three stages: cultural conflict latency, collision integration period and integration innovation period. Thirdly, this paper introduces Hofstede's cultural dimension theory and GLODE cultural dimension theory, as well as the evaluation results of Chinese and Korean culture under the two theories. Then, it makes a deep study on the characteristics of Chinese and Korean corporate culture from the dimensions of Power Distance, Individualism/Collectivism, Masculinity/Femininity, Long-term/Short-term, and also puts forward the personal point of view. Finally, through case analysis, this paper conducts an in-depth study on the cross-cultural management of Beijing Hyundai. Based on the SWOT analysis of Beijing Hyundai, this paper further points out that the conflict of internal management is in due to the differences of corporate culture. By studying Beijing Hyundai's corporate culture construction strategy and cultural conflict resolution, this paper summarizes the five elements of the success of Beijing modern cross-cultural management, so as to provide useful ideas for other Sino Korean joint ventures to promote corporate culture integration and better cross-cultural management.

이익조정과 이사회 독립성이 기업가치에 미치는 영향:중국 상장기업을 대상으로

왕예선,박미영 한국전산회계학회 2023 電算會計硏究 Vol.21 No.3

[연구목적]기존의 연구들은 이익조정과 기업가치, 이사회 독립성과 기업가치의 관계만을 연구했을 뿐 이익조정, 이사회 독립성 및 기업가치의 3자 간의 관계에 대해 검증한 연구는 거의 없다. 이에 본 연구는 중국 상장기업을 대상으로 이익조정과 이사회 독립성이 기업가치의 관계에 미치는 영향을 분석하였다. [연구방법]본 연구에서 가설 검증을 위해 기업가치는 Tobin Q, 이익조정은 수정 Jones 모형으로 추정한 재량적 발생액의 절대값, 이사회 독립성은 사외이사 비율로 각각 측정하였다. 실증분석을 위해 2014년부터 2019년의 6년간 중국 심천증권거래소와 상해증권거래소 A주식에 상장된 13,466개의 기업-연도 표본을 구성하였다. [연구결과]본 연구의 분석결과는 다음과 같다. 첫째, 이익조정의 방향과 관계없이 이익조정이 클수록 기업가치는 감소하는 것으로 나타났다. 둘째, 이사회 독립성이 높을수록 기업가치는 증가하는 것으로 나타났다. 셋째, 이익조정과 이사회 독립성의 상호작용변수의 회귀계수는 통계적으로 유의한 양(+)의 값을 가져, 이사회 독립성이 높을수록 이익조정이 기업가치에 미치는 음(-)의 영향은 감소하는 것을 확인할 수 있었다. [연구의 시사점]본 연구는 중국 상장기업을 대상으로 이익조정과 기업가치의 관계, 이사회 독립성과 기업가치의 관계를 연구하고 나아가 이사회 독립성이 이익조정과 기업가치의 관계에 차별적 영향을 미치는 지를 분석하였다는 점에서 의의가 있다. [Purpose]This study analyzed the effect of earnings management and the independence of the board of directors on corporate value for listed companies in China, respectively, and further analyzed whether the independence of the board of directors have additional moderating effects in the relationship between earnings management and corporate value. [Methodology]In this study, in order to verify the hypothesis, the corporate value is measured by TobinQ, and the earnings management is measured by the absolute value of the discretionary amount estimated as the modified-Jones model. In addition, the independence of the board of directors is measured by the ratio of outside directors in the board of directors. The samples used for empirical analysis in this study consisted of 13,466 corporate-annual samples from 2014 to 2019, with A-share listed companies on the Shenzhen Stock Exchange and Shanghai Stock Exchange as the objects. [Findings]The analysis results of this study are summarized as follows. First, earnings management showed a statistically significant negative relationship with corporate value. Second, the independence of the board of directors also showed a significant positive relationship with corporate value. Third, the independence of the board of directors had a positive moderating effect on the relationship between financial ratio and corporate value. [Implications]This research studied the relationship between earnings management and corporate value, the relationship between the independence of the board of directors and corporate value, and then analyzes whether the independence of the board of directors will make a difference between the relationship between earnings management and corporate value on Chinese listed companies.

코로나19 이후의 온라인 음악소비가 심리적 안정과 우울감 감소에 미치는 영향 - 중국 대학생을 중심으로 -

왕예선,전종우,고선하 한국문화융합학회 2023 문화와 융합 Vol.45 No.5

2020년 세계보건기구(WHO)에서 코로나19 팬데믹을 선언한 이후, 우울 및 불안을 호소하는 인구의 비율은 크게 증가하였다. 이에 따라 본 연구는 연구 대상자들이 주로 모바일을 사용한 디지털 음악소비를 한다는 사실에 기반해 온라인 음악 소비가 음악 장르에 기반하여 심리적 안정와 우울감 감소에 영향을 미친다는 기본 명제에 초점을 맞추어 감정욕구, 음악 장르, 음악에 대한 감정반응, 자아존중감의 네 가지 독립변인을 통해 장르별 음악이 심리적 안정과 우울감 감소에 미치는 영향을 분석하는 데 그 목적이 있다.

21세기 중국 가극 속 여성의 이미지 연구

왕예선(YiXuan Wang),이미선(MiSun Lee) 한국문화융합학회 2023 문화와 융합 Vol.45 No.12

21세기에 중국에서 활동하는 작곡가들은 ‘가극’으로 불리는 오페라 분야에서 중국 당대의 소재를 서사로 구성한 다양한 주제의 작품을 창작하고 있다. 본 연구는 21세기 중국 가극의 여성 이미지를 고찰하여 변화된 여성상을 고찰하는 것을 목적으로 한다. 중국 가극을 주제에 따라 ‘붉은 혁명’, ‘전통 설화’, ‘현실과 여인의 사랑’ 세 장르로 나누어 작품을 선정하고 여주인공의 캐릭터 형성, 여성의 위상과 역할, 창작 가극 속 새로운 여성상 등을 분석하였다. 본 연구의 결론은 첫째, 이미지 표현 형식에서는 다양한가능성을 시도했으나 여성 캐릭터 유형의 고착화는 피할 수 없었다. 둘째, 여성의 사회적 지위는 가극속 여성상과 밀접한 관련이 있다. 셋째, 가극에서 원작의 인물과 또 다른 이미지의 새로운 여성 캐릭터를 창조하는 것은 21세기 중국 가극의 특색이다. 중국 가극은 여성 캐릭터들을 통해 사회적인 문제와가치들을 탐구하고 있으며, 이는 중국 사회에서 여성들의 역할과 가치를 재조명하고 21세기 여성의 정체성 확립과 내적역량 강화에 영향을 끼치고 있다. In 21st-century China, amidst the trend of internationalization, Chinese opera has been narrating various themes relevant to the contemporary context. This study aims to explore both the differences and similarities between the portrayal of women in 21st-century Chinese opera and the traditional female image of the past. Chinese opera is categorized into three thematic categories: 'Red Revolution', 'Traditional Legend', and 'Reality and Women's Love'. This study analyzes the formation of heroine roles and the status and functions of women within these themes. The conclusions of the study are as follows: First, while the representation of females in 21st-century Chinese opera often adheres to established archetypes, it also explores a variety of expressive possibilities. Second, the social status of women is intricately linked to their depiction in opera, where women are not only performers but also creators. Third, a distinctive characteristic of Chinese opera is the creation of new female characters, diverging from traditional portrayals. Through these roles, Chinese opera delves into social issues and values, significantly influencing the empowerment and development of women's identity and inner strength in this century.

사막화방지 및 방사기술개발에 관한 연구 (3) - 중국의 황막사지 녹화기술분석 -

우보명(Bo Myeong Woo),이경준(Kyung Joon Lee),최형태(Hyung Tae Choi),이상호(Sang Ho Lee),박주원(Joo Won Park),왕예선(Li Xian Wang),장극빈(Ke Bin Zhang),손보평(Bao Ping Sun) 한국산림과학회 2001 한국산림과학회지 Vol.90 No.1

This study is aimed to analyze and to evaluate the revegetation and soil conservation technology in desertification-affected sandy land, resulting from the project of $quot;Studies on the desertification combating and sand industry development$quot;. Main native plants for combating desertification : The general characteristics of vegetation distribution in desertified regions are partially concentrated vegetation distribution types including the a) desert plants in low zone of desert or sanddune of depressed basin, b) salt-resistant plants around saline lakes, c) grouped vegetation with Poplar and Chinese Tamarix of freshwater-lakes, saline-lakes and river-banks, d) gobi vegetation of gravel desert and e) grassland and oasis-woods around the alluvial fan of rivers, etc. Generally, Tamarix ehinensis Lour., Haloxylon ammodendron Bunge., Calligonum spp., Populus euphratica Oliver., Elaeagnus angustifolia L., Ulmus pumila L., Salix spp., Hedysarum spp., Caragana spp., Xanthoceras sorbifolia Bunge., Nitraria tangutorum Bobr., Lespedeza bicolor, Alhagi sparsifolia Shap.. Capparis spinosa L_ Artemisia arenaria DC., etc. are widely distributed in desertified regions. It is necessary for conducting research in the native plants in desertified regions. Analysis of intensive revegetation technology system for combating desertification : In the wind erosion region, the experimental research projects of rational farming systems (regional planning, shelterbelts system, protection system of oasis, establishment of irrigation-channel networks and management technology of enormous farmlands, etc.), rational utilization technology of plant resources (fuelwood, medicinal plants, grazing and grassland management, etc.), utilization technology of water resources (management and planning of watershed, construction of channel and technology of water saving and irrigation, etc.), establishment of sheltetbelts, control of population increase and increased production technology of agricultural forest, fuelwood and feed, etc. are preponderantly being promoted. And in water erosion region, the experimental research projects of development of rational utilization technology of land and vegetation, engineering technology and protection technology of crops, etc. are being promoed in priority. And also, the experimental researches on the methods of utilization of water (irrigation, drainage, washing and rice cultivation, etc.), agricultural methods (reclamation of land, agronomy, fertilization, seeding, crop rotation, mixed-cultivation and soil dressing works, etc.) and biological methods (cultivation of salt-resistant crops and green manure and tree plantation, etc.) for improvement of saline soil and alkaline soil in desertified-lands are actively being promoted. And the international cooperations on the revegetation technology development projects of desertified-lands are sincerely being required.