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코로나19 확산 이후 제주관광 수요 증가에 대한 지역주민 인식에 관한 연구 - 사회교환이론(Social Exchange Theory)의 적용 -
오문향 ( Oh¸ Munhyang(moon) ),서정모 ( Seo Jung-mo ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.4
Previous studies have been conducted on the responses and conflicts of residents related to tourism development, but there are not many studies on the responses of residents to tourism demand due to rapid changes in the tourism environment such as infectious diseases. Since the spread of Covid-19, tourism demand for the overseas travel has led to an increase in demand for domestic travel, especially for Jeju tourism. According to the Social Exchange Theory, people act by calculating the benefits and costs of the consequences of an action or choice. Despite the high antipathy to the increase in tourism demand as the Social Exchange Theory says, it is difficult to find policy alternatives due to insufficient research. Therefore, the purpose of this study was to examine the perception and satisfaction of local tourism operators/workers and residents after the spread of Covid-19 and to derive policy implications. According to the results of the study, Jeju residents' perception of tourists affects Jeju residents' satisfaction with tourists. In addition, there were differences in the positive and negative perceptions and satisfaction of Jeju Island's tourists, which Jeju residents recognize depending on whether they are engaged in the tourism sector.
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