한국 방송 탐사보도의 주제, 성향, 데이터 변화 연구: 〈이달의 방송기자상〉에 나타난 진보와 보수 정권의 보도 성향 비교를 중심으로

오다슬,이민규 한국방송학회 2022 한국방송학회 학술대회 논문집 Vol.2022 No.11

보수・진보 정치권의 ‘이대남’ 정치화에 대한 언론의 보도 프레임 분석

오다슬,유홍식 한국소통학회 2023 한국소통학보 Vol.22 No.4

This study focuses on the phenomenon of 'Men in their 20s’, a South Korean young in his 20s, which has social conflict implications beyond generalizing men in their 20s, and analyzes the media's reporting frames. We set the following primary frames as the types of reporting frames for the phenomenon: 'group identity stigmatization frame', 'victimization and stigma reaction frame', 'conflict and competition emphasis frame', 'blame attribution frame', and 'alternative presentation frame', and organized the sub-frames of each frame. First, we examined the timing differences in the reporting frames of the phenomenon from January 2019, when the term 'Men in their 20s' was first used in the media, to July 2022, after the 8th National Local Government Elections. We also examined the differences in framing according to the nature of the media organization that was the report's subject to understand the multifaceted ways in which the media portrayed the phenomenon. The study found that the gender conflict frame was the most prominent, and the political competition frame was most active during the presidential election. Over time, we found that the political context was intervening in framing the coverage of the phenomenon, with the media citing the political establishment and individuals as the main actors responsible for intensifying the phenomenon. When examining the differences in reporting frames by media outlets, all media outlets tended to report on 'Men in their 20s' as a political far-right group and a group that opposes women's preferential policies. Conservative media outlets were more likely than liberal media outlets to report on 'Men in their 20s' as a group with a fandom tendency to support certain right-wing politicians, while liberal media outlets reported on 'Men in their 20s' as a group that ignores structural discrimination and only wants equality of outcomes. The alternative framing gradually decreased and was almost absent in the final period. This study is significant as an empirical study that identifies the group identity stigma assigned to 'Men in their 20s' by the media and the conflict framing and responsibility of the phenomenon.

한국 방송 기획보도 수상작의 조직사회학적 특성 연구: "이달의 방송 기자상"의 지위획득과 동형화 과정을 중심으로

오다슬,이민규 한국방송학회 2023 한국방송학보 Vol.37 No.3

The Journalist Award is a symbolic indicator that shows not only the excellence of the media report but also the social value of an era. Along with the journalistic excellence of the award-winning works, it is necessary to take a macroscopic look at the implications of the award-winning works in terms of organizational sociology. Accordingly, this study focuses on the award-winning works in the planning report category that have in-depth and exploratory reporting among the <Broadcast Journalist of the Month> award-winning works, and examines the characteristics of award-winning works in Korean broadcasting reporting from the perspective of obtaining status and isomorphism in organizational sociology. Diachronically analyzed the characteristics of award-winning planning reports according to the three government periods. Research Results Amid KBS' dominance of award-winning works, Newstarpa under the Park Geun-hye administration and YTN under the Moon Jae-in administration showed rapid progress. As time passed, the investigative reporting properties of award-winning planning reports increased significantly. In terms of reporting techniques, computer-assisted investigative reporting techniques were increasing in the traditional reporting techniques. In terms of investigative journalism attributes of award-winning works, progressive governments showed statistically significantly higher coverage independence and social reform catalysts than conservative governments. The thematic characteristics of award-winning planning reports were closely related to the government's national tasks. In the Lee Myung-bak and Park Geun-hye administrations, the topic of economy and industry was dominant, and in the Moon Jae-in administration, the proportion of administrative and local governments and political scandals was high. As such, the award-winning works were showing the process of isomorphism in line with the government's state affairs.

언론의 새로운 정치적 프레임 전략 : ‘이대남’ 프레임을 중심으로

오다슬 한국소통학회 2023 한국소통학회 학술대회 Vol.2023 No.06

부부 동반 출연 예능·상담형 리얼리티 프로그램에 나타난 성별 고정관념의 재현과 갈등 양상

오다슬,유홍식 한국방송학회 2024 한국방송학보 Vol.38 No.3

본 연구는 4가지 영역(가정, 사회, 외모, 성격)에서 여성(아내)과 남성(남편)의 성역할 고정관념이부부 출연 리얼리티 프로그램에서 어떻게 재현되고 있는지와 부부 간 갈등이 어떻게 묘사되고 있는지를 살펴보았다. 2023년 5월 국내 지상파방송과 종합편성채널에서 방영되고 있는 6개 부부동반 출연 리얼리티 프로그램(60회 분량)에 대해 내용분석을 실시하였다. 분석 결과, 출연 여성의다수는 무직·가정주부이었거나, 전문직 여성이었다. 출연 여성의 가정 내 성역할 고정관념에서는가사 전담자, 육아 전담자, 출산 도구화가 많이 나타났다. 권위적 가장으로서의 모습, 경제력의 책임자, 그리고 육아를 회피하는 모습이 대부분의 출연 남성에서 나타났다. 사회적 성역할 고정관념에서 남성은 성실한 직장인과 유능한 전문가로 묘사된 경우가 많은 반면, 여성은 사회활동을 중단한 상태와 성실한 직장인의 모습이 비슷하게 재현되었다. 외모적 고정관념에서는 남성과 여성 모두 매력적 외모, 미용에 관심 많음, 성적 대상화된 신체 묘사가 많이 나타났다. 성격 고정관념에서남성과 여성 모두 친절함과 적극적이 많이 나타나 기존 고정관념에 국한되지 않고 다양하게 묘사되었다. 갈등 양상은 성격·가치관으로 인한 갈등이 많았고, 경제적·재정적 갈등, 외부 가족 구성원의 개입으로 인한 갈등 순으로 높았다. 종합적으로 부부 동반 리얼리티 프로그램은 남성과 여성 출연자를 묘사할 때 성역할 고정관념적 모습과 탈피한 모습을 동시에 재현하는 과도기적 성격을 보였다. 본 연구는 미디어에서 재현된 남성과 여성의 성역할 고정관념 변화를 영역별로 추적하고 재현 양상을 다각적으로 제시하였다는 점에서 의의가 있다. This study analyzed the male and female characters of reality programs featuring married couples to examine the reproduction of gender role stereotypes in four areas (domestic, social, external, and personality). In addition, the study also explored the patterns of marital conflict in reality programs. We analyzed 60 episodes of six reality programs with couples, 10 episodes each, that were on air as of May 2023, using the content analysis method. The results of the analysis showed that the majority of women were represented as unemployed or homemakers, while the proportion of professional women was high, resulting in a complex representation of women’s occupations. In terms of gender role stereotypes in the home, women were represented as the primary caretakers, childcare providers, and tools for childbirth. Men were mostly represented as authoritative heads of households, breadwinners, and childcare avoiders. In terms of social gender roles, men were most often depicted as conscientious workers and competent professionals, while women were equally represented as socially inactive and conscientious workers. In physical appearance stereotypes, both men and women were portrayed as attractive, interested in beauty, and sexually objectified. In personality stereotypes, both men and women were portrayed in a variety of ways, not limited to traditional stereotypes. In terms of conflict, there was very little conflict in everyday reality programs, and most of the conflict in counseling reality programs was between couples. The most common reasons for conflict were personality and values, followed by economic and financial conflicts, and intervention by outside family members. Overall, couples’ reality programs were transitional in their portrayal of male and female characters, representing both stereotypical and deviant gender roles. The significance of this study is that it tracks the changes in gender role stereotypes of men and women in the media by area and presents various aspects of representation.

20대 젠더 갈등에 대한 뉴스 의제 및 프레임 분석 : 토픽 모델링과 텍스트 분류 알고리즘을 이용한 2022년 선거 국면에서의 ‘이대남·이대녀’ 현상에 대한 언론보도 탐색

오다슬,이신행 한국언론학회 2023 한국언론학보 Vol.67 No.3

This study identifies the political and social attributes of the "Men and Women in their 20s" agenda and analyzes the framing of the media coverage during the 2022 election campaign. In particular, we focus on the tendency of young adults in their 20s, who have been highlighted as a new political force, to be consumed by gender-based political conflicts, and capture how the media limited the complex agenda attributes of the 'Men and Women in their 20s' agenda to gender-conflicting issues in the 20s. First, we conducted topic modeling on 3,431 relevant news articles to identify agenda attributes, and extracted detailed topics of the 'Men and Women in their 20s' agenda and clustered them based on policy-social agenda attributes and male-female agenda attributes. Most of the extracted topics were related to the campaigns of political candidates in the 20th presidential election, confirming the consumption of 'Men and Women in their 20s' in a political context. Next, we analyzed the composition of gender frames in the coverage of the 'Men and Women in their 20s' agenda through an automated text classification algorithm. We, then, examined the effect of agenda attributes on three gender frames: gender issue analysis frame, gender representation frame, and gender conflict frame, and found that among the agenda attributes of 'Men and Women in their 20s', the female-policy agenda attribute 'female quota system', the male-social agenda attribute 'man-hating controversy', and the male-policy agenda attribute 'soldier meals' had a significant positive effect on the use of gender conflict frame. Moreover, at the agenda attribute level, only the female-policy attribute was positively correlated with the gender conflict frame, unlike other agenda attributes, suggesting that women-oriented policy issues tend to be limited to social conflict and controversy. On the other hand, when it comes to the relationship between agenda attributes and gender representation frame, we found that the 'Men in their 20s' are represented as a group attacking feminism and a far-right populist image, while the 'Women in their 20s' are represented as a socially vulnerable group such as victims of crime and a group opposing discrimination against women. We also found that the new media reported male-policy agenda attributes, such as the 'soldier meals' topic, or female-policy agenda attributes, such as the 'female quota system' topic, in a gender-conflicted manner, turning the issue into a kind of gender confrontation by associating election promises for young people with a specific gender. The theoretical contribution of this study is that it examined the relationship between news agendas and gender-related frames based on attribute agenda-setting theory and frame theory, and explored a research method that combines topic modeling and supervised machine learning at the research methodological level.

노인 호명에 대한 온라인 뉴스 댓글 담론분석 : 푸코의 미시권력과 배제의 원리를 중심으로

오다슬 한국정치커뮤니케이션학회 2018 한국정치커뮤니케이션학회 학술대회논문집 Vol.2018 No.12

경제뉴스 보도에서 획득・손실 프레임과 보도사진이 이슈 지각과 정부 신뢰에 미치는 영향

오다슬,김은정 한국정치커뮤니케이션학회 2019 한국정치커뮤니케이션학회 학술대회논문집 Vol.2019 No.12

청와대 국민청원 게시판의 지속적 이용의도에 영향을 미치는 요인에 관한 연구: 20대 대학생을 중심으로

오다슬(Daseul Oh),유홍식(Hong Sik Yu) 강원대학교 사회과학연구원 2020 사회과학연구 Vol.59 No.2

본 연구는 온라인 정치참여 공간으로 주목받고 있는 국민청원 게시판에 대해 이용경험을 가진 20대 대학생들을 대상으로 설문조사를 실시하여 이의 지속적 이용의도에 영향을 미치는 변인들을 탐색하였다. 이를 위해 먼저 국민청원 게시판 서비스의 등장과 활성화에 직간접적으로 영향을 준 정치와 정치인 불신에 대해 성별과 정치성향에 따라 어떠한 차이가 있는지를 탐색하였다. 다음으로 지속적으로 국민청원 게시판을 이용할 의도(청원 게시, 동의, 공유)에 영향을 주는 요인을 파악하고자 하였다. 분석결과, 20대 대학생들의 정치에 대한 불신이 높은 것으로 나타났으며, 특히 여대생의 불신이 높았다. 정치인에 대한 불신은 정치에 대한 불신보다 상대적으로 낮은 것으로 나타났다. 지속적인 청원 행위의도에 대한 영향 변인을 분석한 결과, 성별과 연령이 유의미한 것으로 나타났다. 여성, 연령이 낮을수록 지속적으로 청원을 게시, 동의, 공유하려는 의도가 높았다. 정치환경과 관련된 변인 중에는 정치인에 대한 불신이 유의미한 영향 변인으로 나타났다. 수용자 개인의 특성과 관련된 변인 중에는 이견추구성향과 정치성향이 유의미하였다. 이견추구성향이 높을수록, 진보적인 정치성향일수록 지속적으로 청원을 게시하려는 의도가 높은 것으로 나타났다. 국민청원 게시판에 대한 지각과 관련한 변인 중에는 인지된 유용성과 인지된 유희성이 유의미한 영향 변인으로 파악되었다. 인지된 용이성은 영향을 미치지 않는 것으로 파악되었다. 사회적 영향력으로 분류된 주관적 규범과 사회적 이미지는 지속적 청원 이용 의도에 영향을 미치는 것으로 나타났다. 본 연구는 국민청원 게시판의 정치참여 서비스로서의 중요성을 파악하여 기존의 정치참여 관련 연구에서 적용하지 못했던 여러 선행변인을 확장해 적용해보았다는 점에서 의의가 있다. The Blue House Petition is a new online political service, and is currently drawing attention as a space for active political participation. The purpose of this study was to examine the factors affecting the intention of continuous petition behavior of college students in their 20s who are familiar with online among Blue House Petition users. Demographic variables without limiting the characteristics of the users of the blue house petition to one dimension. It was subdivided into personal characteristic variables, user experience variables, political environment variables, and social influence variables, and the petition behavior was divided into posting, agreeing, and sharing. Through analysis, we explored variables that affect political environment variables and found the main effects of gender on political distrust and the main effects of political orientation on politician distrust. The results of a hierarchical regression analysis to explore the variables affecting petition behavior confirmed that demographic variables, individual characteristic variables, use experience variavles, political environment related variables, and social influence variables all have a certain effect on petition behavior. This study is meaningful in that it has understood the importance of the Blue House Petition as a political service and expanded the application of various prior arguments that were not applied in previous studies related to political participation.

기후위기 메시지 프레이밍과 예시 유형이 정책 태도와 행위의도에 미치는 영향 - 유튜브 숏폼 영상을 중심으로 -

이정배,오다슬 한국방송학회 2023 한국방송학회 학술대회 논문집 Vol.2023 No.11