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      • KCI등재

        헤어미용실 종사자의 유니폼 인식이 고객지향성에 미치는 영향

        여인자 ( In-ja Yeo ),김귀옥 ( Gwi-ok Kim ),김혜진 ( Hye-jin Kim ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.2

        The emphasis on uniforms in the service industry results from the fact that customers recognize the external appearance of employees including the uniform as part of the service. Therefore, this research examines the impact the awareness of uniforms of employees working in hair salons according to the characteristics of the employees on customer orientation. It was revealed that uniforms are recognized to be a crucial part of the job of employees working in hair salons, thus impacting the satisfaction rate in their job performance and customer orientation. To analyze the relevant data, 489 valid samples among people working in hair salons in Seoul were analyzed in terms of general characteristics revealing a correlation between factors such as the awareness of uniforms of employees working in hair salons and customer orientation. The more symbolic uniforms in the awareness of uniforms of employees working in hair salons were shown to have significantly direct relationship on customer orientation. The above results confirm that differences exist in the awareness of uniforms according to the characteristics of employees working in hair salons and customer orientation, and that the kind of uniforms act as an essential factor in individual satisfaction and work efficiency. The above research results indicate that a design of uniforms of employees working in hair salons in consideration of functionality, symbolism, efficiency and aesthetics will be effective and produce satisfying results in customer orientation.

      • KCI등재

        미용학 연구방법론 교재목차 개발에 관한 연구

        김귀옥 ( Gwi-ok Kim ),여인자 ( In-ja Yeo ),김혜진 ( Hye-jin Kim ),이창식 ( Chang-sik Lee ),양은진 ( Eun-jin Yang ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.1

        Deriving type of research methodology, in order to increase educational satisfaction of the student studying research methods the study wanted to develop a cosmetology research methodology textbook table of contents for cosmetology. For this, we investigated a research methodological syllabus that was adopted by beauty school curriculum at a domestic graduate school. We also derived a fixed type of syllabus from a research methodology in comparision with related reference books for cosmetology. Then we corrected and completed by refecting opinion of advisory importance that was derived about a textbook table. After we suggested a final textbook table of contents analysis result until chapter and section. As a result, a level of lecture of a cosmetology research methodology final textbook table of contents in this study is a understanding of a research methodology, what essay is, matters that require attention of essay system, research and ethic of researcher, searaching a material, a type of research, a research procedure, a topic of research, a research proposal, an introduction, a theoretical background, a research method and a result, a conclusion, a reference, a supplement and english abstract writing, evaluation about a research, publishing an essay, and a result. This research, on account of lack of the opportunity to obtain the materials related to cosmetic methodology, is not regarded as comprehensive research. However, as it is attempting to directly understand and explain realistic education circumstance, this research reflect educational reality, which has essential meaning. Henceforward, in order that efficient and future-oriented beauty science majors to entance, more and more dicerse and advanced methods should be performed with the active coorpeation of each professor's subjects

      • KCI등재

        영화 ‘위대한 개츠비’에 나타난 1920년대 패션과 헤어스타일 분석 -1974년과 2013년 작품 비교를 중심으로-

        김혜진 ( Hye-jin Kim ),지수현 ( Su-hyeon Ji ),김귀옥 ( Gwi-ok Kim ),여인자 ( In-ja Yeo ),양은진 ( Eun-jin Yang ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3

        The purpose of this study is to examine characteristics of fashion and hair style in the 1920s and understand the different interpretation as the generation went by comparing and analyzing two versions of the movie 'The Great Gatsby', which portrays the 1920s; one was released in 1974 and the other one was released in 2013. To achieve this purpose of study, historical background, fashion and hair style in the 1920s are examined through related literature and preceding research. 6 characters from two generations of movie 'The Great Gatsby' are chosen and their fashion and hair style are compared and analyzed. Results from the research show that men wore suits without distinction of special outfit or everyday clothes, pomaded the hair and brushed it to the side with 8:2 part owing to industrial development and the entry of women in public affairs in the 1920s. Under the influence of Art Deco, women usually wore a dress with a low waist line and straight-lined silhouette and skirts shortened to the length of knees. Short bobbed hair style was in trend. Although forms of apparel and hair style were presented similar in two versions of the movie, the year of 1974 version of "The Great Gatsby" presented clothes with pastel tone and low chroma colors, affected by the U.S economic stagnation caused by oil crisis. However, in the year of 2013 version of "The Great Gatsby", when expressing one's individuality is free and economy is stabilized, clothes with pastel tone but high chroma colors were worn and presented colorfully. Fashion and hair style are influenced by their social and cultural background. Therefore, in the case of making and interpreting the same work at different times, the work is also influenced by its generation and social and cultural background where it is made.

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