스포츠웹툰 내 PPL이 중학생의 스포츠용품 구매행동에 미치는 영향: 웹툰 윈드브레이커를 중심으로

여성우(Yeo, Sungwoo),진대근(Jin, Daegeun),조송현(Cho, Songhyun) 한국스포츠산업경영학회 2021 한국스포츠산업경영학회지 Vol.26 No.1

본 연구는 중학생의 일반적 특성에 따라 스포츠웹툰 내 PPL광고의 설득적 효과, 광고태도, 구매의도의 차이가 있는지를 규명하고, 설득적 효과, 광고태도, 구매의도 간의 영향 관계를 규명하는데 그 목적이 있다. 이를 위해 부산광역시에 소재한 중학교 학생들을 모집단으로 선정하였으며, 표집방법은 표본추출법 중 편의표본추출법을 이용하여 총 389명을 표집하였다. 이 중 불성실하게 응답한 자료 7부를 제외한 382명의 자료를 실제 분석에 사용하였다. 자료분석은 SPSS 23.0 프로그램을 이용하였으며, 조사도구의 타당성과 신뢰성을 검증하기 위하여 탐색적 요인분석과 Cronbach’s ɑ 를 실시하였고, 연구결과를 도출하기 위하여 빈도분석, 일원분산분석 및 사후검증, 상관관계분석, 단순회귀분석 등을 실시하였다. 이러한 절차를 통해 얻은 결과는 다음과 같다. 첫째, 성별에 따라 설득적 효과, 광고태도와 구매의도는 유의한 차이가 있는 것으로 나타났다. 학년에 따라 설득적 효과와 구매의도는 유의한 차이가 있는 것으로 나타났으며, 광고태도는 유의한 차이가 없는 것으로 나타났다. 가계수입에 따라 구매의도는 유의한 차이가 있는 것으로 나타났으며, 설득적 효과와 광고태도는 유의한 차이가 없는 것으로 나타났다. 사전 일반 웹툰 구독여부에 따라 설득적 효과, 광고태도와 구매의도는 유의한 차이가 있는 것으로 나타났다. 둘째, 스포츠웹툰 내 PPL의 설득적 효과는 구매의도에 정적인 영향을 미치는 것으로 나타났다. 셋째, 스포츠웹툰 내 PPL의 광고태도는 구매의도에 정적인 영향을 미치는 것으로 나타났다. The purpose of this study was to investigate whether there was a differences in the persuasive effect, advertising attitude, and purchase intention of PPL advertisement in sports webtoon according to the general characteristics of middle school students, and to investigate the influence relation of persuasion effect, advertising attitude, and purchase intention. For this, middle school students located in Busan Metropolitan City were selected as the population, and a total of 389 students were sampled using the convenient sampling method. Of these, 382 data were used for the analysis, excluding 7 copies of the data who responded insincerely. Data analysis was performed using the SPSS 23.0 program, and exploratory factor analysis and Cronbach’s ɑ were conducted to verify the validity and reliability of the survey tool. To derive the research results, frequency analysis, one-way variance analysis and post-test, correlation analysis, and simple regression analysis were conducted. The results were as followed. First, it was found that there were significant differences in persuasive effect, advertising attitude and purchase intention according to gender. It was found that there was a significant difference in persuasive effect and purchase intention according to grade, and there was no significant difference in advertising attitude. There was a significant difference in purchase intention according to household income, and there was no significant difference in persuasive effect and advertising attitude. It was found that there were significant differences in persuasive effect, advertisement attitude and purchase intention depending on whether or not to subscribe to webtoon in advance. Second, persuasive effect of PPL in sports webtoon had a positive effected on purchasing intention. Third, advertising attitude of the PPL in the sports webtoon had a positive effected on purchase intention.

대뇌 심부혈종의 흡인 제거술

여성우,강동기,황성규,함인석,박연묵,김승래 慶北大學校 醫科大學 1988 慶北醫大誌 Vol.29 No.4

대뇌 심부 혈종을 위하여 천자 흡인제거술의 시도로써 혈종을 제거한 남, 여 34명에 대한 치료의 결과를 분석, 검토하였다. 혈종 흡인제거술의 시도 시기는 출혈로부터 대개 1주전, 후에서 충분히 가능하였으며 완전 제거는 82.4%로 분석되었다. 혈종 제거후 의식상태의 호전은 현저하였으며 운동기능도 호전은 되었으나 점차적이었다. 퇴원시를 기준으로 한 치료의 결과는 일상 생활의 영위가 가능한 Good상태가 8.8%였으며, 향후 가까운 장래에 생활영위가 가능할 Fair가 58.8%로 분석되었다. 혈종 제거후 사망자는 2명(5.9%)이었으나 모두가 술전 확인된 병발증의 악화에 의한 것이었다. 심부 혈종 환자에서 천자 흡인제거술은 시술이 간편하고 안전하며 국소마취하에서도 충분히 시도할 수 있을 뿐 아니라 뇌조직의 손상도 최대한 줄일 수 있어 고령자에서나 신체 조건이 나쁜 환자에서도 적용이 가능한 이점을 가진 것으로 분석되었다. Thirty-four patients of deep intracerebral hematoma, exclusive of patients of intracerebral hematomas with decerebrate rigidity and coma, were analysed clinically following the treatment of burr hole aspiration. The hematoma was adequately evacuated when it was aspirated about one week or so after bleeding, with 82.4% of all patients revealed complete removal. The level of patient's consciousness after evacuation of hematoma usually improved remarkably, together with gradual betterment of motor power. On discharge, 8.8% of the patients account for good results, 58.8%-fair, and initial insult and complication of disease preceding the operation were responsible for two deaths(5.9%). This method of burr hole aspiration is simple and convenient, and can be performed safely under local anesthesia without surgical brain damage, thus having an advantage for the compromized, old or poor-risk patients.

소아 척추 외상에 관한 임상적 고찰

여성우,김경수,황성규,함인석,박연묵,김승래 대한신경외과학회 1989 Journal of Korean neurosurgical society Vol.18 No.5

1972년 1월부터 1987년 6월까지 경북대학교병원에 입원한 15세이하의 소아척추외상환자는 26명으로써 5.2%를 차지하였으며 남자가 22명(84.6%)으로써 월등히 많았고, 연령별로는 2~8세와 12~14세가 많았다. 원인별로는 교통사고가 48f로 가장 많았고 그다음이 추락, Direct blow, sports, stab injury의 순이었다. 부위별로는 경추부가 30.8%로서 가장 많았고 그다음이 흉추, 요추, 그리고 흉, 요추부의 순이었다. 임상적 소견으로써는 Grade Ⅰ이 8명, Grade Ⅱ가 5명, Grade Ⅲ가 4명, 그리고 Grade Ⅳ가 8명이었다. 신경학적 이상은 있으나 방사선학적 이상소견이 없는 경우가 40%를 차지하였으며 골절환자중에서는 단순골절이 6명, 전이골절이 7명, 그리고 아탈구가 2명이었다. 치료는 보존요법이 14명 Traction이 5명, Laminectomy가 5명, 그리고 Fusion의 시도가 1명이었다. 치료의 결과는 Grade Ⅰ, Ⅱ 및 Ⅲ군의 환자는 모두 Good상태로 회복되었으며 Grade 낀 환자 8명중에서는 Good과 Fair상태가 각각 1명, Poor상태가 5명으로 분석되었다. 1명이 두부외상의 병발로 사망하였다. 26 pediatric patients of spinal injury, below the age of 15 were admitted to KyungPook National University Hospital from Jan. 1972 to Jun. 1987, which accounted for 5.2% of the entire cases of spinal injury during the same period. Most number of cases fell in the age brackets of 2-8 and 12-24. Causes of the cases were in the order of traffic accident(48%), falling, direct blow, sports, and stab injury. The sites ran in such order as cervical(30.8%), thoracic, lumbar and thoracolumbar spine. The breakdown of clinical findings was : Grade Ⅰ- 8, Grade Ⅱ-5, Grade Ⅲ-4, and Grade Ⅳ-8. Forty percent of the cases were found with no radiological abnormalities, still keeping the neurological deficits. Fracture was classified as : simple -6, dislocation -7, and subluxation -2. Methods of treatment were : conservative -14, traction -5, laminectomy -5, and fusion -1. All patients in the categories from Grade Ⅰ to Ⅲ recovered to a good state. In Grade Ⅳ, one each for good and fair recovery was achieved, five were poor and one expired from complication of head injury.

제2경추 치상돌기 골절에 대한 후방고정술 및 유합술

강동기,여성우,황성규,함인석,박연묵,김승래 慶北大學校 醫科大學 1989 慶北醫大誌 Vol.30 No.3

1983년부터 1987년까지 5년간 경북대학교병원 신경외과에 입원한 치상돌기골절환자중 전위가 심하였거나 고식적 가료로 호전되지 않았던 6례에 대하여 제1, 2경추간 고정술 또는 고정술과 골유합술을 시행하고 임상적 고찰을 하였다. 성별로는 남자가 4례, 여자가 2례였다. 원인별로는 교통사고가 4례, 추락 1례, 폭행 1례였다. 수술은 제1, 2경추간 강철선고정술만 시행하였던 경우가 2례, 강철선 고정술과 골유합술 2례, 강철선 고정술과 골유합술에 레진고정술을 추가하였던 경우가 2례였다. 제1경추전위의 방향별로는 전방전위가 5례, 후방전위가 1례였고 후방전위1례에 대하여는 수술방법을 개선하였으며 전례에서 만족스러운 호전을 보였다. Fractures of the dens and their treatment remain unsolved problem. Between 1983 to 1987, 6 cases of the odontoid process fracture and dislocation were diagnoses and treated. The group consisted of 4 men and 2 women, and they were between 19 to 50 years of age. Among 6 cases, 2 cases were revealed delayed myelopathy. 4 cases were due to traffic accidents, and 1 case, due to fall, and 1 case, due to blow to the head. Only wire fixation was done in 2 cases, and wire fixation with bony fusion was done in 2 cases, and wire fixation with bony fusion and resin fixation was done in 2 cases. We modified posterior fixation and fusion method in one case of posterior displacement. All cases were improved and stable after operation.

企業의 輸出行動에 관한 硏究

安世遠,余聖遇 慶星大學校 1991 論文集 Vol.12 No.3

This issue is designed to present some of the recent thinking and empirical evidence on the subject of "internationalization" The term "internationalization" is used here to refer to " the process of increasing involvement in international operations" and also to highlight the variety in firms' international market entry and development modes. Companies' international involvement can best be described as evolutionary. A fundamental proposition of many writers on internationalization is that a firm's export behavior is a developmental process involving a sequential step wise progression. Thus the more international experience the company has, the lower the perceived risk of running a foreign business. On the other hand, some researchers also postulate that internationlization is a sequential process and formulated a stages model. The process by which a firm demonstrates exporting behavior is usually conceived as evolving through various states, though the suggested number and characteristics of relevant stages vary. A review of the major studies suggests four groups of factors as likely determinants of whether firms engage in export marketing. The factors can be identified as 1) management expectation and the strength of managerial aspirations for various business goals 2)the level of organizational commitment to export marketing 3) attention-evoking factors 4)export barriers It is generally recognized that the expansion of a nation's exports has positive effects on the growth of the economy as a whole as well as on individual firms. An overall objective in most countries is to find ways to increase exports. Increase exports may be achived either by stimulating exporting firms to export more or by inducing non-exporters to start exporting . Despite the potential contributions of a higher export level, many firms appear not to be fully maximizing their potential gains from international trade. An important objective of this study, therefore, is to profile these firms at different levels of international development and to identify determinants of export marketing behavior. Futher, because the determinants differ from one export stage to another, the relative importance are also analyzed. Another major objective is to suggest a theoretical insight which could be used by public or private export promotion agencies for estimating the export potential of firms. No comprehensive or widely accepted theory of the process by which firms expand and develop their international business activities has yet emerged. However, there does appear to be some concensus emerging concerning certain general characteristics of this process. 1) It is an incremental learning process which takes place over time as the firm gradually increases its involvement and commitment in foreign markets. 2) This process could be identified several development stages according to degree to involement in foreign operations. 3) Factors that influence firm's progressions from one stage to the next tend to differ by stage. 4)Differences of export potential in both exporting and nonexporting firms can be explained by various aspects. The issue begins with export as an expansion alterantives for the company, in chapter III, a review of existing theretical and empirial studies on the export behaviour of firms . A chapter IV of this study tries development of conceptual integrated export behaviour of firms. Lastly conclusion and future research directions are present in chapter V.

대뇌 피질하 혈종의 임상적 분석

강동기,여성우,황성규,함인석,박연묵,김승래 慶北大學校 醫科大學 1988 慶北醫大誌 Vol.29 No.3

최근 3년동안 경북대학교 병원에 입원된 뇌동맥류에 의한 출혈을 제외하고 피질하 백질에서 자발성으로 발생된 뇌실질내 혈종환자 61명에 대해서 분석, 검토하였다. 남녀의 발생비는 1.3대 1로서 남자에서 다소 많았으며, 50∼60세층(26.2%)에서 가장 높은 빈도를 나타내었으나 40세 미만층에서도 39.4%의 높은 빈도를 나타내었다. 출혈의 원인은 고혈압 및 동맥경화(39.4%)에 의한 것이 가장 많았으나 동정맥 기형(16.4%)이나 뇌종양(14.9%) 등의 다양한 원인이 분석되었으며 미상은 18%이었다. 혈종의 부위는 두정엽(62.3%)에서 가장 많이 발생되었으며, 크기는 10∼30㎖이 42.7%로서 가장 많았다. 치료의 결과는 일상생활의 영위가 가능할 정도로 호전된 것이 47.5%이었으며 사망율은 13.1%로 분석되었다. Sixty-one patients of spontaneous subcortical hematoma, excluding hemorrhage from aneurysms, in the cerebral hemisphere were analyzed clinically for recent 3 years, who were admitted to the department of Neurosurgery, Kyungpook National University hospital, Taegu, Korea. The ratio of male to female was 1.3 to 1. The highest incidence of age group was 26.2% ranging from 50 to 60 years, and the incidence below the age of 40 years was as high as 39.4%. The causes of hemorrhage except for hypertension and atherosclerosis, 39.4% as main cuase were found arteriovenous malformations(16.4%), neoplasms(14.9%) and unknown(18%). The site of hematoma occurred mainly in the parietal lobe(62.3%). The highest incidence of hematoma volume was 42.7% in the group of 10 to 30㎖. After surgical treatment, 47.5% of patients was improved to the point presenting no inconvenience to their daily lives, and total mortality rate was 13.1%