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An Empirical Research on Intension to Use Robotaxi in China: Testing the Public Trust Factor
이기동,양연로 한국경영교육학회 2024 경영교육연구 Vol.39 No.1
[Purpose] Based on the theory of innovation diffusion, this study primarily explored the impact of five innovative characteristics of Robotaxi on public trust and intention to use. [Methodology] This study built models and hypotheses, and conducted empirical analysis using a Structural Equation Model based on data collected through an online questionnaire. [Findings] The research findings indicate that relative advantage, compatibility, and trialability have direct positive effects on public trust, while complexity has a direct negative impact. Additionally, relative advantage, compatibility, and observability exhibit a direct positive impact on the public’s intention to use Robotaxi. Trust acts as a mediator in the relationship between relative advantage, compatibility, trialability, complexity, and the public’s intention to use. [Implications] This study contributes to the existing research on trust and the intention to use Robotaxi, providing valuable insights for businesses in shaping commercial strategies and for government agencies in devising policies to encourage the adoption of Robotaxi.
왕이원,문진주,양연로 한국경영교육학회 2023 경영교육연구 Vol.38 No.6
[Purpose]This paper focuses on quantifying the coupling value of the relationship between the localized employment of urban college graduates and the urban economic development, with a view to providing a reference for the scientific formulation of talent policies for small and medium-sized cities. [Methodology]For this purpose, We adopted an anatomical sparrow-style research methods, chose China’s city R as the research object, and conducted a comparative analysis of the coupling relationship among urban population growth, localized employment of urban college graduates and urban economic. [Findings]In this study, we found that the coupling value between localized employment of urban college graduates and urban economic development has a relatively high correlation, the coupling value between urban resident population growth and urban economic development has a medium correlation. [Implications]Local governments should pay attention to the development of urban higher education and formulate better employment policies to enhance the localized employment rate of urban college graduates.